{"id":621171,"date":"2025-08-20T05:57:35","date_gmt":"2025-08-20T12:57:35","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=621171"},"modified":"2025-08-20T05:57:35","modified_gmt":"2025-08-20T12:57:35","slug":"one-last-lap-for-the-finis-smart-goggle","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/one-last-lap-for-the-finis-smart-goggle\/","title":{"rendered":"One Last Lap for the FINIS Smart Goggle"},"content":{"rendered":"<p><b>One Last Lap for the FINIS Smart Goggle<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At FINIS, innovation is in our DNA. From the monofin to the first center-mount snorkel, we\u2019ve spent decades creating tools that make swimmers better. We don\u2019t chase trends, we build game-changers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Smart Goggle<\/b><span style=\"font-weight: 400;\"> was one of those efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Designed to bring real-time data into the water, the Smart Goggle helped swimmers see their splits, track laps and strokes, and stay more engaged in their training, all without ever leaving the pool. For those who used it, it became more than just a piece of gear. It was motivation you could wear. It made the black line feel a little more alive.<\/span><\/p>\n<div id=\"attachment_621170\" style=\"width: 395px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.finisswim.com\/smart-goggle-start\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-621170\" data-attachment-id=\"621170\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/one-last-lap-for-the-finis-smart-goggle\/smartgoggle\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/08\/SmartGoggle.jpg\" data-orig-size=\"610,368\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"FINIS Smart Goggle\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Courtesy: FINIS&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/08\/SmartGoggle.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/08\/SmartGoggle.jpg\" class=\"wp-image-621170\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/08\/SmartGoggle.jpg\" alt=\"FINIS Smart Goggle\" width=\"385\" height=\"232\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/08\/SmartGoggle.jpg 610w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/08\/SmartGoggle-280x169.jpg 280w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/08\/SmartGoggle-300x181.jpg 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/08\/SmartGoggle-450x271.jpg 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/08\/SmartGoggle-533x322.jpg 533w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><\/a><p id=\"caption-attachment-621170\" class=\"wp-caption-text\">Courtesy: FINIS<\/p><\/div>\n<p><span style=\"font-weight: 400;\">As the swim tech category continues to evolve and new wearables enter the market, we\u2019ve made the decision to <\/span><b>sunset the Smart Goggle at the end of 2025<\/b><span style=\"font-weight: 400;\">. This decision wasn\u2019t made lightly but reflects our desire to stay focused on delivering breakthrough products where we can lead with impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>app will remain fully functional<\/b><span style=\"font-weight: 400;\"> for all existing users and for anyone who registers their Smart Goggles within the app before January 31, 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know swim gear is personal. Not every swimmer wants tech in their goggles but for those who did, the Smart Goggle delivered powerful insights that transformed how they trained. And we\u2019re proud to have brought that experience to the swim community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To celebrate everything it made possible, we\u2019re offering <\/span><b>60% off Smart Goggle Kits<\/b><span style=\"font-weight: 400;\"> while supplies last. Use code <\/span><b>SG60<\/b><span style=\"font-weight: 400;\"> at checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever been curious, now\u2019s the time to try it. And whatever you put in your gear bag next we\u2019ll be here, building what\u2019s next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014 The FINIS Team<\/span><\/p>\n<p><a href=\"https:\/\/www.finisswim.com\/smart-goggle-start\"><span style=\"font-weight: 400;\">Click here to get yours!<\/span><\/a><\/p>\n<p><em><span style=\"font-weight: 400;\">NOTE: The last day to purchase FINIS Smart Goggles is December 31, 2025. New users and new devices must be registered within the app before January 31, 2026.\u00a0<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One Last Lap for the FINIS Smart Goggle At FINIS, innovation is in our DNA. From the monofin to the first center-mount snorkel, we\u2019ve spent decades creating tools that make<\/p>\n","protected":false},"author":7533,"featured_media":621170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,15,7],"tags":[24996,125933],"class_list":["post-621171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-industry","category-usa","tag-finis","tag-smart-goggle"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - 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