﻿{"id":616553,"date":"2025-07-15T04:00:02","date_gmt":"2025-07-15T11:00:02","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=616553"},"modified":"2025-07-15T06:02:37","modified_gmt":"2025-07-15T13:02:37","slug":"form-launches-worlds-first-augmented-reality-swim-goggles-protected-with-corning-gorilla-glass","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/form-launches-worlds-first-augmented-reality-swim-goggles-protected-with-corning-gorilla-glass\/","title":{"rendered":"FORM Launches World\u2019s First Augmented Reality Swim Goggles Protected with Corning Gorilla Glass"},"content":{"rendered":"<p><strong>FORM Launches World\u2019s First Augmented Reality Swim Goggles Protected with Corning Gorilla Glass<\/strong><\/p>\n<p><em>FORM Smart Swim 2 PRO uses Corning\u00ae Gorilla\u00ae Glass to deliver unparalleled durability, a permanent fog-free experience, plus a full slate of new software features<\/em><\/p>\n<p>************************<\/p>\n<p><a href=\"https:\/\/www.formswim.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">FORM<\/span><\/a><span style=\"font-weight: 400;\">, the global leader in smart swim goggles, is excited to announce its latest augmented reality (AR) innovation, FORM Smart Swim 2 PRO, featuring lenses designed with Corning\u00ae Gorilla\u00ae Glass 3. Building on the acclaimed Smart Swim 2, launched in April 2024, PRO is an industry-first goggle that delivers unmatched durability and clarity in all water conditions, year after year. FORM Smart Swim 2 PRO is built for swimmers and triathletes who demand the very best in performance and protection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FORM Smart Swim 2 PRO has been engineered to excel when training and racing in the most demanding swim environments. FORM has integrated Gorilla Glass 3, with its proven toughness in mobile and wearable devices, to help protect the internal and external goggle lenses. Lightweight and chemically strengthened Gorilla Glass 3 delivers enhanced scratch and damage resistance. The FORM custom-engineered lens stack enhances optical quality and provides a UPF rating of 50+, blocking 98 percent of harmful UV rays.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"616558\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/form-launches-worlds-first-augmented-reality-swim-goggles-protected-with-corning-gorilla-glass\/form-smart-swim-2-pro-image-3\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3.jpg\" data-orig-size=\"1652,2478\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"FORM Smart Swim 2 PRO &#8211; Image 3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3-700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3-683x1024.jpg\" class=\"wp-image-616558 alignright\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3.jpg\" alt=\"FORM Smart Goggles\" width=\"336\" height=\"504\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3.jpg 1652w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3-683x1024.jpg 683w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3-133x200.jpg 133w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3-1024x1536.jpg 1024w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3-1365x2048.jpg 1365w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3-300x450.jpg 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3-450x675.jpg 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3-1200x1800.jpg 1200w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3-600x900.jpg 600w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-3-533x800.jpg 533w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/>Unlike standard swim goggles with plastic lenses and a factory-applied anti-fog coating that can degrade over time, Smart Swim 2 PRO features a user-applied anti-fog solution on durable Gorilla Glass 3 lenses to ensure each swim is fog-free, year after year. Included with each Smart Swim 2 PRO is a 10 mL anti-fog spray and a 10 mL concentrate for easy replenishment. Combined, this provides over 175 swim applications. The process is simple &#8211; before a swim, apply one spray in each lens, spread around, and rinse with water \u2014 a ten-second process to provide clear visibility and a fog-free swim, regardless of the conditions. The safe and cost-effective anti-fog solution is 25% baby shampoo and 75% water.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the leader in AR swim tech, FORM continues to set the standard with award-winning innovations that make swimmers faster, more efficient, and more engaged. FORM Smart Swim 2 PRO offers the same world-class functionality as the Smart Swim 2 goggle, such as real-time performance metrics, including heart rate tracking, in-goggle guided workouts, virtual coaching through HeadCoach\u2122, accurate open-water navigation via SwimStraight\u2122, and much more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSmart Swim 2 PRO is yet another industry-leading product that pushes the boundaries of industrial design and performance, setting a new standard in goggle durability and visual clarity,\u201d said FORM founder and CEO, Dan Eisenhardt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FORM Smart Swim 2 PRO is now available for purchase in the US and Canada at <\/span><a href=\"https:\/\/www.formswim.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">formswim.com <\/span><\/a><span style=\"font-weight: 400;\">and through select retailers. It will be available globally, across all regions, in early August (sign up to be notified at <\/span><a href=\"https:\/\/www.formswim.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">formswim.com<\/span><\/a><span style=\"font-weight: 400;\">). FORM Smart Swim 2 PRO is priced at $329 USD \/ $449 CAD \/ \u00a3279 GBP \/ \u20ac329 EUR \/ $529 AUD.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the launch of the Smart Swim 2 PRO this summer, FORM will release a range of new software features as part of its extensive <\/span><a href=\"https:\/\/www.formswim.com\/pages\/premium\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Premium <\/span><\/a><span style=\"font-weight: 400;\">subscription offering. This full suite of software enhancements is compatible with all generations of the FORM Smart Swim goggles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New Premium features include:\u00a0<\/span><\/p>\n<p><b>HeadCoach\u2122 Plans (Launching in July)\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Unlock a new era of dynamic, data-driven swim planning \u2014 where workouts evolve continuously, customized to a swimmer&#8217;s objective, progress, preferences, and <\/span><span style=\"font-weight: 400;\">performance. <\/span><\/li>\n<\/ul>\n<p><b>Smart Set (Launching in July)\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Smart Set displays your intervals and sets building live in your goggles, as you swim, so you can stay focused on swimming, not counting. Great for swimming with a squad or when swimming your own workout. <\/span><\/li>\n<\/ul>\n<p><b>HeadCoach\u2122 Insights (Launching in September)\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">After each session, swimmers receive intelligent feedback and targeted suggestions on what to focus on in their upcoming swims. HeadCoach\u2122 Insights delivers personalized, data-driven guidance that replicates the experience of working with an elite swim coach, tailored to your goals and technique.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">FORM also recently launched a new non-Premium feature, Streaks, which enables swimmers to stay accountable and consistent with their swimming. <\/span><\/p>\n<p><b>Streaks (Launched in May)\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">One swim a week keeps a swimmer&#8217;s streak alive \u2014 and with push notifications and in-app celebrations, Streaks keeps swimmers motivated. This feature encourages consistency, one of the most important drivers for improvement.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"616556\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/form-launches-worlds-first-augmented-reality-swim-goggles-protected-with-corning-gorilla-glass\/form-smart-swim-2-pro\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-scaled.jpg\" data-orig-size=\"1819,2560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"FORM Smart Swim 2 PRO\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-728x1024.jpg\" class=\"wp-image-616556 alignleft\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-scaled.jpg\" alt=\"FORM Smart Goggles\" width=\"440\" height=\"619\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-scaled.jpg 1819w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-728x1024.jpg 728w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-142x200.jpg 142w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-1092x1536.jpg 1092w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-1455x2048.jpg 1455w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-300x422.jpg 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-450x633.jpg 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-1200x1689.jpg 1200w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-2000x2814.jpg 2000w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-640x900.jpg 640w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-533x750.jpg 533w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/>\u201cFORM believes our Premium subscription provides the tools and insights required to unlock the full potential of our swimmers and triathletes. With these enhancements, we are laser-focused on delivering more value and world-class coaching,\u201d said Dan Eisenhardt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FORM Premium includes access to over 1,500 guided workouts and 45 training plans, HeadCoach\u2122 virtual coaching, SwimStraight\u2122 open water navigation, and more. After an initial free one-month trial, continued access to Premium costs just $9.99 USD \/ $11.59 CAD \/ \u00a38.25 GBP \/ \u20ac9.99 EUR \/ $14.99 AUD per month.\u00a0<\/span><\/p>\n<p><b>About FORM\u00a0<\/b><\/p>\n<p><em><span style=\"font-weight: 400;\">Founded in 2016 in Vancouver, Canada, FORM is an award-winning fitness technology company pioneering real-time visual feedback to elevate athletic performance. First launched in 2019, FORM\u2019s Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics, technique awareness and focused skill development via the innovative <\/span><span style=\"font-weight: 400;\">in-goggles augmented reality display. FORM\u2019s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel.\u00a0<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FORM Launches World\u2019s First Augmented Reality Swim Goggles Protected with Corning Gorilla Glass FORM Smart Swim 2 PRO uses Corning\u00ae Gorilla\u00ae Glass to deliver unparalleled durability, a permanent fog-free experience,<\/p>\n","protected":false},"author":7533,"featured_media":616557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,122077,94347,15],"tags":[72835,127124],"class_list":["post-616553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-americas","category-form-swim","category-industry","tag-form","tag-smart-goggles"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>FORM Launches World\u2019s First Augmented Reality Swim Goggles<\/title>\r\n<meta name=\"description\" content=\"FORM has launched the world&#039;s first augmented reality swim goggles that are protected with Corning gorilla glass.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/form-launches-worlds-first-augmented-reality-swim-goggles-protected-with-corning-gorilla-glass\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"FORM Launches World\u2019s First Augmented Reality Swim Goggles Protected with Corning Gorilla Glass\" \/>\r\n<meta property=\"og:description\" content=\"FORM has launched the world&#039;s first augmented reality swim goggles that are protected with Corning gorilla glass.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.swimmingworldmagazine.com\/news\/form-launches-worlds-first-augmented-reality-swim-goggles-protected-with-corning-gorilla-glass\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Swimming World\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SwimmingWorld\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-07-15T11:00:02+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-07-15T13:02:37+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/07\/FORM-Smart-Swim-2-PRO-Image-4-scaled.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1550\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"John Lohn - 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