{"id":615037,"date":"2025-06-17T04:02:04","date_gmt":"2025-06-17T11:02:04","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=615037"},"modified":"2025-06-17T05:03:21","modified_gmt":"2025-06-17T12:03:21","slug":"prime-bar-equips-newest-product-brings-real-food-protein-on-the-go","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/prime-bar-equips-newest-product-brings-real-food-protein-on-the-go\/","title":{"rendered":"Prime Bar: Equip\u2019s Newest Product Brings Real Food Protein On the Go"},"content":{"rendered":"

Prime Bar: Equip\u2019s Newest Product Brings Real Food Protein On the Go<\/strong><\/p>\n

Equip Foods<\/a>, the real food supplement company putting ingredient integrity first, today announced the presale of its new\u00a0Prime Bar<\/a>, a first-of-its-kind grass-fed beef protein bar designed for clean-living, health-conscious consumers. Available in July, Prime Bar stands out in a crowded market of ultra-processed, \u201chealthy\u201d protein bars by combining 20 grams of high-quality, pasture-raised beef protein with a fudgy, craveable texture and nutrient-dense superfoods.<\/p>\n

More than just a protein bar, Prime Bar is the first to deliver beef-based protein that tastes like dessert, without relying on whey, milk isolates, seed oils, fiber syrups, lecithins, or refined sugars. It\u2019s made with collagen and colostrum\u2014two powerhouse ingredients for gut health, immunity, and recovery benefits\u2014plus healthy fats from grass-fed tallow and cocoa butter, and naturally sweetened with dates and honey.<\/p>\n

\u201cWe created Prime Bar because nothing like it existed\u2014 a superfood protein bar with 20g of protein and great taste, made from real foods our bodies actually recognize,\u201d said Dr. Anthony Gustin, Founder of Equip Foods. \u201cThere are clean bars with very little protein and bad taste. Other high-protein bars are full of junk that’s harsh on the gut and suboptimal for health. Prime Bar is the protein bar I wanted for my own family.\u201d<\/p>\n

Delivering a powerful combination of protein, flavor, and functionality in a single on-the-go snack, Prime Bar represents everything Equip Foods stands for\u2014real ingredients, real results, and no compromises. Prime Bar is Equip Foods\u2019 answer to the growing frustration with protein bars that fall short on taste, ingredient integrity, or digestibility.<\/p>\n

\u201cThis isn\u2019t just another protein bar. We\u2019re setting a new standard for the category,\u201d said Kieran Mathew, CEO at Equip Foods. \u201cWe’re optimizing for high protein, nutrient-density, and satiation, while others optimize for macronutrients in isolation, at the expense of health. People are waking up to the truth about ultra-processed foods. Prime Bar speaks to that shift\u2014it\u2019s real food that works, for real life.\u201d<\/p>\n

Equip Foods believes real food should be the baseline, not the exception, in performance nutrition. Each bar is third-party tested for protein content, heavy metals, pesticides, glyphosate, microplastics, mycotoxins, and molds\u2014an extra step many brands skip.<\/p>\n

Prime Bar Highlights:<\/strong><\/p>\n