Swimming Canada, Red Bull Strike Athlete Endorsement Partnership<\/title>\r\n<meta name=\"description\" content=\"Swimming Canada and Red Bull Canada this week announced a partnership that it says will \u201cmodernize athlete endorsement opportunities.\u201d\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Swimming Canada, Red Bull Enter Athlete Endorsement Partnership\" \/>\r\n<meta property=\"og:description\" content=\"Swimming Canada and Red Bull Canada this week announced a partnership that it says will \u201cmodernize athlete endorsement opportunities.\u201d\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Swimming World\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SwimmingWorld\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-06-08T16:26:54+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/06\/Summer-McIntosh-Canadian-Swimming-Trials-f-7June202512453-scaled.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1566\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Matthew De George - Senior Writer\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@sportsdoctormd\" \/>\r\n<meta name=\"twitter:site\" content=\"@swimmingworld\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew De George - Senior Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/\"},\"author\":{\"name\":\"Matthew De George - Senior Writer\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/aff20a2913cc03a514d0343a4c8788f3\"},\"headline\":\"Swimming Canada, Red Bull Enter Athlete Endorsement Partnership\",\"datePublished\":\"2025-06-08T16:26:54+00:00\",\"dateModified\":\"2025-06-08T16:26:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/\"},\"wordCount\":428,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/06\/Summer-McIntosh-Canadian-Swimming-Trials-f-7June202512453-scaled.jpg\",\"keywords\":[\"NIL\",\"Red Bull Canada\",\"Summer McIntosh\",\"Suzanne Paulins\",\"Swimming Canada\"],\"articleSection\":[\"Americas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/\",\"name\":\"Swimming Canada, Red Bull Strike Athlete Endorsement Partnership\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/06\/Summer-McIntosh-Canadian-Swimming-Trials-f-7June202512453-scaled.jpg\",\"datePublished\":\"2025-06-08T16:26:54+00:00\",\"dateModified\":\"2025-06-08T16:26:54+00:00\",\"description\":\"Swimming Canada and Red Bull Canada this week announced a partnership that it says will \u201cmodernize athlete endorsement opportunities.\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#primaryimage\",\"url\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/06\/Summer-McIntosh-Canadian-Swimming-Trials-f-7June202512453-scaled.jpg\",\"contentUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/06\/Summer-McIntosh-Canadian-Swimming-Trials-f-7June202512453-scaled.jpg\",\"width\":2560,\"height\":1566,\"caption\":\"Photo Courtesy: Scott Grant\/Swimming Canada\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.swimmingworldmagazine.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swimming Canada, Red Bull Enter Athlete Endorsement Partnership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#website\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/\",\"name\":\"Swimming World\",\"description\":\"The Global Leader in Aquatic News\",\"publisher\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.swimmingworldmagazine.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\",\"name\":\"Swimming World\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg\",\"contentUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg\",\"width\":1799,\"height\":900,\"caption\":\"Swimming World\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SwimmingWorld\",\"https:\/\/x.com\/swimmingworld\",\"https:\/\/instagram.com\/swimmingworldmag\/\",\"https:\/\/www.youtube.com\/user\/SwimmingWorldSPI\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/aff20a2913cc03a514d0343a4c8788f3\",\"name\":\"Matthew De George - Senior Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7cfca9cef277cfa1a9f4150330ba69a2?s=96&d=blank&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7cfca9cef277cfa1a9f4150330ba69a2?s=96&d=blank&r=pg\",\"caption\":\"Matthew De George - Senior Writer\"},\"description\":\"Matthew De George is the Americas Correspondent for Swimming World Magazine. He's the author of two books on swimming, Duels in the Pool and Pooling Talent. He's also the assistant sports editor for the Delaware County Daily Times in Pennsylvania, where he covers high school and college sports as well as the Philadelphia Union. His work has also appeared in The Guardian and The Athletic.\",\"sameAs\":[\"http:\/\/www.swimmingworld.com\",\"https:\/\/x.com\/sportsdoctormd\"],\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/author\/mattdg\/\"}]}<\/script>\r\n","yoast_head_json":{"title":"Swimming Canada, Red Bull Strike Athlete Endorsement Partnership","description":"Swimming Canada and Red Bull Canada this week announced a partnership that it says will \u201cmodernize athlete endorsement opportunities.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/","og_locale":"en_US","og_type":"article","og_title":"Swimming Canada, Red Bull Enter Athlete Endorsement Partnership","og_description":"Swimming Canada and Red Bull Canada this week announced a partnership that it says will \u201cmodernize athlete endorsement opportunities.\u201d","og_url":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/","og_site_name":"Swimming World","article_publisher":"https:\/\/www.facebook.com\/SwimmingWorld","article_published_time":"2025-06-08T16:26:54+00:00","og_image":[{"width":2560,"height":1566,"url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/06\/Summer-McIntosh-Canadian-Swimming-Trials-f-7June202512453-scaled.jpg","type":"image\/jpeg"}],"author":"Matthew De George - Senior Writer","twitter_card":"summary_large_image","twitter_creator":"@sportsdoctormd","twitter_site":"@swimmingworld","twitter_misc":{"Written by":"Matthew De George - Senior Writer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#article","isPartOf":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/"},"author":{"name":"Matthew De George - Senior Writer","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/aff20a2913cc03a514d0343a4c8788f3"},"headline":"Swimming Canada, Red Bull Enter Athlete Endorsement Partnership","datePublished":"2025-06-08T16:26:54+00:00","dateModified":"2025-06-08T16:26:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/"},"wordCount":428,"commentCount":0,"publisher":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#organization"},"image":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#primaryimage"},"thumbnailUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/06\/Summer-McIntosh-Canadian-Swimming-Trials-f-7June202512453-scaled.jpg","keywords":["NIL","Red Bull Canada","Summer McIntosh","Suzanne Paulins","Swimming Canada"],"articleSection":["Americas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/","url":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/","name":"Swimming Canada, Red Bull Strike Athlete Endorsement Partnership","isPartOf":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#primaryimage"},"image":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#primaryimage"},"thumbnailUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/06\/Summer-McIntosh-Canadian-Swimming-Trials-f-7June202512453-scaled.jpg","datePublished":"2025-06-08T16:26:54+00:00","dateModified":"2025-06-08T16:26:54+00:00","description":"Swimming Canada and Red Bull Canada this week announced a partnership that it says will \u201cmodernize athlete endorsement opportunities.\u201d","breadcrumb":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#primaryimage","url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/06\/Summer-McIntosh-Canadian-Swimming-Trials-f-7June202512453-scaled.jpg","contentUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/06\/Summer-McIntosh-Canadian-Swimming-Trials-f-7June202512453-scaled.jpg","width":2560,"height":1566,"caption":"Photo Courtesy: Scott Grant\/Swimming Canada"},{"@type":"BreadcrumbList","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.swimmingworldmagazine.com\/news\/"},{"@type":"ListItem","position":2,"name":"Swimming Canada, Red Bull Enter Athlete Endorsement Partnership"}]},{"@type":"WebSite","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#website","url":"https:\/\/www.swimmingworldmagazine.com\/news\/","name":"Swimming World","description":"The Global Leader in Aquatic News","publisher":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.swimmingworldmagazine.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#organization","name":"Swimming World","url":"https:\/\/www.swimmingworldmagazine.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg","contentUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg","width":1799,"height":900,"caption":"Swimming World"},"image":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SwimmingWorld","https:\/\/x.com\/swimmingworld","https:\/\/instagram.com\/swimmingworldmag\/","https:\/\/www.youtube.com\/user\/SwimmingWorldSPI"]},{"@type":"Person","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/aff20a2913cc03a514d0343a4c8788f3","name":"Matthew De George - Senior Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7cfca9cef277cfa1a9f4150330ba69a2?s=96&d=blank&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7cfca9cef277cfa1a9f4150330ba69a2?s=96&d=blank&r=pg","caption":"Matthew De George - Senior Writer"},"description":"Matthew De George is the Americas Correspondent for Swimming World Magazine. He's the author of two books on swimming, Duels in the Pool and Pooling Talent. He's also the assistant sports editor for the Delaware County Daily Times in Pennsylvania, where he covers high school and college sports as well as the Philadelphia Union. His work has also appeared in The Guardian and The Athletic.","sameAs":["http:\/\/www.swimmingworld.com","https:\/\/x.com\/sportsdoctormd"],"url":"https:\/\/www.swimmingworldmagazine.com\/news\/author\/mattdg\/"}]}},"cc_featured_image_caption":{"caption_text":"Photo Courtesy: Scott Grant\/Swimming Canada","source_text":"","source_url":""},"jetpack_featured_media_url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/06\/Summer-McIntosh-Canadian-Swimming-Trials-f-7June202512453-scaled.jpg","jetpack_shortlink":"https:\/\/wp.me\/p56Jja-2zPw","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts\/614390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/users\/8367"}],"replies":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/comments?post=614390"}],"version-history":[{"count":1,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts\/614390\/revisions"}],"predecessor-version":[{"id":614393,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts\/614390\/revisions\/614393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/media\/614391"}],"wp:attachment":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/media?parent=614390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/categories?post=614390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/tags?post=614390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":614390,"date":"2025-06-08T09:26:54","date_gmt":"2025-06-08T16:26:54","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=614390"},"modified":"2025-06-08T09:26:54","modified_gmt":"2025-06-08T16:26:54","slug":"swimming-canada-red-bull-enter-athlete-endorsement-partnership","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-canada-red-bull-enter-athlete-endorsement-partnership\/","title":{"rendered":"Swimming Canada, Red Bull Enter Athlete Endorsement Partnership"},"content":{"rendered":"

Swimming Canada, Red Bull Enter Athlete Endorsement Partnership<\/strong><\/p>\n

Swimming Canada and Red Bull Canada this week announced a partnership that it says will \u201cmodernize athlete endorsement opportunities.\u201d<\/p>\n

Red Bull will have \u201cbrand placement on individual national team uniforms,\u201d while Swimming Canada takes steps to empower its athletes to include personal branding on their uniforms. The deal is in part motivated by Summer McIntosh<\/strong>, the Olympic gold medalist and world record holder who is sponsored by Red Bull Canada.<\/p>\n

As part of the agreement, Red Bull Canada will integrate Swimming Canada initiatives and activities that are \u201cauthentic to its global brand.\u201d That includes \u201cexclusive national team education and support\u201d and \u201cpremium assets\u201d that are Red Bull exclusive.<\/p>\n

\u201cThis is a pivotal moment for Canadian swimming,\u201d Swimming Canada CEO Suzanne Paulins<\/strong> said in a press release<\/a>. \u201cSummer and Red Bull Canada have been extremely collaborative in encouraging the federation to think differently about how we support our athletes commercially. This supports the growth and spotlight on Canadian swimming globally and we are excited to offer this opportunity to all national team swimmers in both the Olympic and Paralympic Programs.\u201d<\/p>\n

The partnership is a step toward empowering athletes to familiarize themselves and capitalize on the name, image and likeness (NIL) space. The Red Bull partnership is a gateway for athletes and their representation. Swimming Canada can collect a licensing fee to allow brands other than Red Bull to place logos on national team uniforms. Starting this week at Canadian Swimming Trials in British Columbia<\/a>, it will implement a formal approval process to vet branding requests, per World Aquatics regulation.<\/p>\n

McIntosh, who set a world record in the women’s 400 freestyle on Saturday night to open Canadian Trials<\/a>, did so with a Red Bull logo on her cap and suit.<\/p>\n

\u201cThis commercial evolution is part of a broader strategy to grow the sport and offset rising event delivery costs through strategic partnerships,\u201d the release reads. \u201cSwimming Canada encourages brands, agents, and athletes to engage with the federation as part of this exciting new chapter.\u201d<\/p>\n

\u201cThis shift supports the growth and global spotlight on Canadian swimming,\u201d said Kyle Johnston,<\/strong> Swimming Canada\u2019s Senior Manager, Marketing. \u201cWe\u2019re exploring all commercial growth opportunities, and this is an important first step \u2013 unlocking new rights that directly support our athletes and position Swimming Canada as a bridge between brands and the broader swimming community.\u201d<\/p>\n

\u2014 The above press release was posted by Swimming World in conjunction Swimming Canada. For press releases and advertising inquiries please contact Advertising@SwimmingWorld.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"