{"id":603601,"date":"2025-01-20T18:50:34","date_gmt":"2025-01-21T01:50:34","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=603601"},"modified":"2025-01-21T14:47:22","modified_gmt":"2025-01-21T21:47:22","slug":"swimming-australia-and-nine-network-australia-launch-landmark-10-year-broadcast-deal-after-dolphins-paris-successes","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-australia-and-nine-network-australia-launch-landmark-10-year-broadcast-deal-after-dolphins-paris-successes\/","title":{"rendered":"Swimming Australia, Nine Network Australia Launch Landmark 10-year Broadcast Deal After Dolphins Paris Successes"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Swimming Australia And Nine Network Australia Launch Landmark 10-year Broadcast Deal<\/strong><\/p>\n<p style=\"font-weight: 400;\">SWIMMING Australia and Nine Network Australia have today announced a landmark 10-year, multi-platform media rights and sponsorship agreement through to 2034 &#8211; swimming\u2019s longest and most wide-ranging\u00a0broadcast deal in the sport\u2019s history.<\/p>\n<p style=\"font-weight: 400;\">Locking in Australia\u2019s premier Olympic sport into its existing LA28 and Brisbane32 rights deals with the International Olympic Committee for the next two Olympic and Paralympic Games \u2013 a perfect fit for all parties.<\/p>\n<p style=\"font-weight: 400;\">The decade-long arrangement follows Nine\u2019s <em>Wide World Of Sports<\/em> coverage of the 2024 Olympic and Paralympic Swimming Trials in Brisbane that saw a record audience of 5.7 million (with Adelaide to host this year&#8217;s World Championship Trials from June 9-14 at the the SA Aquatic and Leisure Centre).<\/p>\n<p style=\"font-weight: 400;\">The 2024 Trials meet that created the platform for Nine\u2019s blanket swimming coverage of the Paris Games that provided the most watched golden moments of the 2024 Olympics and Paralympics.<\/p>\n<div id=\"attachment_603602\" style=\"width: 879px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-603602\" data-attachment-id=\"603602\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-australia-and-nine-network-australia-launch-landmark-10-year-broadcast-deal-after-dolphins-paris-successes\/screenshot-133\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/01\/Ariarne-Titmus-and-Giaan-Rooney.jpg\" data-orig-size=\"1392,868\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Screenshot&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Screenshot&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Ariarne Titmus and Giaan Rooney\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Ariarne Titmus and Giaan Rooney Photo Courtesy Channel Nine.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/01\/Ariarne-Titmus-and-Giaan-Rooney-700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/01\/Ariarne-Titmus-and-Giaan-Rooney-1024x639.jpg\" class=\" wp-image-603602\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2025\/01\/Ariarne-Titmus-and-Giaan-Rooney-700x500.jpg\" alt=\"\" width=\"869\" height=\"621\" \/><p id=\"caption-attachment-603602\" class=\"wp-caption-text\">GOLDEN MOMENT: Ariarne Titmus and Giaan Rooney after the women&#8217;s 400m freestyle. Photo Courtesy Channel Nine.<\/p><\/div>\n<p style=\"font-weight: 400;\">Coverage that started with the most anticipated race of the Paris swimming program with Aussie golden girl <strong>Ariarne Titmus<\/strong> defending her 400m freestyle crown in an Olympic showdown featuring Canadian superstar <strong>Summer McIntosh<\/strong> and the world\u2019s greatest female freestyler <strong>Katie Ledecky.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Aussie fans were then glued to their television sets as the Australia v USA battles continued to unfold \u2013 with <strong>Kaylee McKeown, Mollie O\u2019Callaghan<\/strong>, <strong>Cameron McEvoy<\/strong> and Australia\u2019s all-conquering female freestyle relay swimmers joining the gold rush.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/category\/oceania\/\" target=\"_blank\" rel=\"noopener\">Oceania Swimming News<\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Before the inspirational stories of <strong>Alexa Leary<\/strong> and <strong>Ben Hance<\/strong> drew record audiences to the Paralympic coverage.<\/p>\n<p style=\"font-weight: 400;\">It will be a partnership that will continue to grow both brands and enhance the profiles of Australia\u2019s swimmers and The Dolphins National Team \u2013 and a partnership that first came to the fore leading into the Sydney 2000 Games \u2013 playing a crucial broadcast role as Australia under Don Talbot defeated the Americans for the first time at the 2001 World\u2019s.<\/p>\n<p style=\"font-weight: 400;\">Nine\u2019s coverage will come to life across streaming, broadcast and publishing platforms &#8211; including the 9Network and 9Now &#8211; for the Swimming Australia calendar that includes Australian Swimming. Trials,\u00a0Australian Short Course Championships, Australian Age Championships and Australian Open Championships.<\/p>\n<p>The comprehensive agreement will ensure meets featuring Australia\u2019s top swimmers will be available in every household nationally, cementing Nine as the home of swimming, starting with <a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/50000-prizemoney-on-offer-as-olympians-and-weekend-warriors-line-up-for-australian-open-water-championships-in-wa\/\" target=\"_blank\" rel=\"noopener\">this week\u2019s Australian Open Water Championships and OceanSwim Festival in Busselton, Western Australia<\/a>.<\/p>\n<p style=\"font-weight: 400;\">Looking ahead, viewers can watch elite international racing on Nine including the Pan Pacific Championships in 2026 and 2030.<\/p>\n<p>CEO of Swimming Australia, <strong>Rob Woodhouse <\/strong>described the landmark agreement with Nine as a pivotal moment for the sport.<\/p>\n<p>\u201cIt brings unprecedented exposure to our National teams and to the next generation of athletes that will be household names by LA 2028 and Brisbane 2032,\u201d Woodhouse said.<\/p>\n<p>\u201cWe are always looking to enhance fan accessibility and ensure the visibility of our Dolphins inspires all Australians to swim, to improve their own well-being and to be part of our swimming community.<\/p>\n<p>&#8220;This is a great win for fans old and new of swimming, and for the Dolphins, with such incredible access to the sport we love.\u201d<\/p>\n<p>Nine\u2019s Acting CEO <strong>Matt Stanton,<\/strong> said his network was proud to provide Swimming Australia with an unrivaled multimedia platform to showcase its sport and success for the next 10 years.<\/p>\n<p>\u201cSport is part of our DNA at Nine and this partnership ensures Swimming Australia has the backing and support of Nine as we head towards Brisbane 2032 and beyond,\u201d Stanton said.<\/p>\n<p>Nine\u2019s Director of Sport <strong>Brent Williams, <\/strong>said The Dolphins had provided some of the most iconic moments in Australian sporting history.<\/p>\n<p>&#8220;This inspiring team of fighters and superstars continues to deliver time and time again on the global stage,\u201d Williams said.<\/p>\n<p>&#8220;This deal lays the platform for\u00a0<em>Wide World of Sports<\/em>\u00a0to showcase the many fiercely competitive race meets, allow viewers to follow the progress of our big-name athletes, and bring to the forefront the rising stars of swimming who will be our future Olympic champions all the way to Brisbane 2032.\u201d<\/p>\n<p>EGM Commercial at Swimming Australia <strong>Jodie Hawkins<\/strong>, thanked Swimming Australia\u2019s commercial rights agency <em>SportFive<\/em> \u201c for its role in the development of what she described as \u201can exciting partnership.\u201d<\/p>\n<p>It was the partnership between Swimming Australia and Australia\u2019s original Olympic agency, Sports Marketing And Management (now SportFive) that heralded that golden era of the 1990s and 2000s that featured superstars like <strong>Susie O\u2019Neill, Kieren Perkins<\/strong>, <strong>Ian Thorpe, Grant Hackett, Michael Klim, Geoff Huegill, Jodie Henry <\/strong>and<strong> Petria Thomas.<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.swimming.org.au\/articles\/swimming-australia-partners-with-sportfive-to-expand-commercial-footprint\">SWIMMING AUSTRALIA PARTNERS WITH SPORTFIVE TO EXPAND COMMERCIAL FOOTPRINT<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swimming Australia And Nine Network Australia Launch Landmark 10-year Broadcast Deal SWIMMING Australia and Nine Network Australia have today announced a landmark 10-year, multi-platform media rights and sponsorship agreement 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