﻿{"id":572316,"date":"2023-11-09T07:09:38","date_gmt":"2023-11-09T14:09:38","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=572316"},"modified":"2023-11-09T07:09:38","modified_gmt":"2023-11-09T14:09:38","slug":"illinoiss-cara-bognar-opening-community-based-nil-avenues-through-top-tier-lessons","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/illinoiss-cara-bognar-opening-community-based-nil-avenues-through-top-tier-lessons\/","title":{"rendered":"Illinois\u2019s Cara Bognar Opening \u2018Community-Based NIL\u2019 Avenues through Top Tier Lessons"},"content":{"rendered":"<p><strong>Illinois\u2019s Cara Bognar Opening \u2018Community-Based NIL\u2019 Avenues through Top Tier Lessons<\/strong><\/p>\n<p><strong>Cara Bognar<\/strong> was seven years old when she had an interaction that didn\u2019t change her swimming trajectory so much as supercharged it.<\/p>\n<p>The native of Travelers Rest, South Carolina, loved swimming. When Olympic gold medalist <strong>Cullen Jones<\/strong> came to town to meet with her team, she leapt at the chance. Getting a glimpse of someone who\u2019d reached the highest levels of the sport was a revelation. Seeing what it meant to her small swimming community \u2013 the quaintly named Travelers Rest has a population of around 8,000 people \u2013 underscored the importance to her swimming family.<\/p>\n<p>\u201cAny opportunity I had as a child to meet people who were able to take swimming to the next level was important,\u201d Bognar said Wednesday. \u201cThere were not a lot of professional athletes in swimming when you compare it to baseball or football, just not that many that have that avenue. As a little girl, being able to see someone make a career out of the sport that I loved so much was so inspiring me.\u201d<\/p>\n<ul>\n<li><a href=\"https:\/\/www.swimmingworldmagazine.com\/meet\/big-ten-swimming\" target=\"_blank\" rel=\"noopener\">Big Ten Swimming News<\/a><\/li>\n<li><a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/why-swimming-needs-to-adapt-in-the-world-of-nil\/\" target=\"_blank\" rel=\"noopener\">Why Swimming Needs to Adapt in the World of NIL<\/a><\/li>\n<li><a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/a-look-at-how-nil-has-impacted-college-swimming\/\" target=\"_blank\" rel=\"noopener\">A Look At How NIL Has Impacted College Swimming<\/a><\/li>\n<\/ul>\n<p>Bognar has put that inspiration into action, not just as a South Carolina state champion and a swimmer at the University of Illinois but in the company she\u2019s founded, <a href=\"https:\/\/toptierlessons.com\/\" target=\"_blank\" rel=\"noopener\">Top Tier Lessons<\/a>. With name, image and likeness (NIL) legislation allowing college athletes to profit off their skills, Bognar has created a platform to help athletes market their skills for private lessons and connect people looking for that specialized instruction.<\/p>\n<p>Bognar is starting with athletes in Champaign and Chicago, from her school and from Northwestern. Top Tier is the marketplace that connects young athletes (and their parents) looking for lessons with college athletes looking to get into coaching. Top Tier handles logistics (venue availability, payment processing, scheduling) to lower barriers for coaches and students to attend.<\/p>\n<div id=\"attachment_572318\" style=\"width: 510px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-572318\" data-attachment-id=\"572318\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/illinoiss-cara-bognar-opening-community-based-nil-avenues-through-top-tier-lessons\/champaign-il-2023-10-07-orange-and-blue-meet\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;Illinois Fighting Illini&quot;,&quot;camera&quot;:&quot;ILCE-9M2&quot;,&quot;caption&quot;:&quot;CHAMPAIGN, IL - October 07, 2023 - Illinois&#039;s Cara Bognar during the Orange and Blue meet at the Arc Pool in Champaign, IL. Photo By Kevin Snyder&quot;,&quot;created_timestamp&quot;:&quot;1696678024&quot;,&quot;copyright&quot;:&quot;Illinois Fighting Illini&quot;,&quot;focal_length&quot;:&quot;74&quot;,&quot;iso&quot;:&quot;6400&quot;,&quot;shutter_speed&quot;:&quot;0.001&quot;,&quot;title&quot;:&quot;CHAMPAIGN, IL - 2023.10.07 - Orange and Blue Meet&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CHAMPAIGN, IL &#8211; 2023.10.07 &#8211; Orange and Blue Meet\" data-image-description=\"&lt;p&gt;CHAMPAIGN, IL &#8211; October 07, 2023 &#8211; Illinois&#8217;s Cara Bognar during the Orange and Blue meet at the Arc Pool in Champaign, IL. Photo By Kevin Snyder&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Cara Bognar; Photo Courtesy: Kevin Snyder\/Illinois Athletics&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-1024x683.jpg\" class=\"wp-image-572318\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-scaled.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-scaled.jpg 2560w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-1024x683.jpg 1024w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-280x187.jpg 280w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-1536x1024.jpg 1536w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-2048x1365.jpg 2048w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-300x200.jpg 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-450x300.jpg 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-1200x800.jpg 1200w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-2000x1333.jpg 2000w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-1350x900.jpg 1350w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/20231007_SD_OrangeBlueMeet_Bognar_KS_1605-533x355.jpg 533w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-572318\" class=\"wp-caption-text\">Cara Bognar; Photo Courtesy: Kevin Snyder\/Illinois Athletics<\/p><\/div>\n<p>The grassroots and scalable model aims to connect college athletes with the communities in which they reside. Bognar hopes that creates long-lasting connections.<\/p>\n<p>\u201cThere\u2019s an opportunity for a lot of smaller deals that may not be worth hundreds of thousands of dollars,\u201d she said, \u201cBut they\u2019re still just as relevant, because it\u2019s evening the playing field for all college athletes. I think as we see the future taking shape, we\u2019re going to see more community-based NIL.\u201d<\/p>\n<p>She\u2019s hoping to capitalize on a niche within the landscape. Money in the NIL space <a href=\"https:\/\/sports.yahoo.com\/top-nil-earners-ncaa-153252893.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAANNjJIwJ0jkDKATtgK3pdNSqQf38Zq-ILSANTldoEaWRbsCovBP-VO6xGDk6yzkGWG9E7t96LiZ-C_IZocP2iooNeD5dVAK3QX8K69rR1oNHXsLw37xwF2Y_m54-Q2akjvLZNIZTVL22LPmt2aV-RFVt1MDHOzIRWx5vtf8AIj01\" target=\"_blank\" rel=\"noopener\">has gravitated toward major figures<\/a> \u2013 influencers on social media like <strong>Livvy Dunne,<\/strong> major brand deals (think <strong>Shedeur<\/strong> and <strong>Shilo Sanders<\/strong> <a href=\"https:\/\/www.al.com\/sports\/2023\/09\/deion-sanders-sons-shedeur-and-shilo-star-in-kfc-commercial.html\" target=\"_blank\" rel=\"noopener\">with KFC<\/a>), toward names like <strong>Bronny James.<\/strong> But Bognar sees thousands of opportunities for athletes in any sport and any community. Whether that\u2019s the hockey player in an ad for the local car dealership or the wrestler getting paid by the town\u2019s favorite Italian restaurant, it doesn\u2019t have to be six figures to be impactful, either to the athlete\u2019s bottom line or to a program\u2019s place in a community.<\/p>\n<p>Starting with something skill specific was important to Bognar to establish meaningful, potentially long-term relationships and help athletes get a leg up on a potential post-playing career path.<\/p>\n<p>\u201cIt has a lot to do with one, what are people looking to do, and for our athletes, what is a consistent job to work out of,\u201d Bognar said. \u201cAnd two, what is that consistent impact that helps us keep driving toward that goal to keep inspiring that next generation. For us, that is sports lessons, because it\u2019s a chance for one-on-one interactions, to be consistent, to see be involved over a period of time. And you\u2019re watching growth, whether it\u2019s someone improve or make that travel team they\u2019re trying to reach.\u201d<\/p>\n<p>This wasn\u2019t the path that Bognar, a distance swimmer who scored at Big Tens last year, originally followed to Champaign. The Supreme Court\u2019s <a href=\"https:\/\/www.si.com\/nfl\/2021\/06\/29\/business-of-football-supreme-court-unanimous-ruling\" target=\"_blank\" rel=\"noopener\">landmark NIL ruling<\/a> came down in the spring of her freshman year. She was attracted to Illinois for its bioengineering major. She has since added a second major in innovation leadership and engineering entrepreneurship.<\/p>\n<div id=\"attachment_572317\" style=\"width: 460px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-572317\" data-attachment-id=\"572317\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/illinoiss-cara-bognar-opening-community-based-nil-avenues-through-top-tier-lessons\/illinois-fighting-illini-swim-dive-vs-purdue-1-8-23\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-scaled.jpg\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Craig Pessman \\\/ Illinois Athletics&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Cara Bognar\\r\\rIllinois Fighting Illini Swim &amp; Dive vs. Purdue - 1\\\/8\\\/23&quot;,&quot;created_timestamp&quot;:&quot;1673202246&quot;,&quot;copyright&quot;:&quot;Illinois Athletics&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Illinois Fighting Illini Swim &amp; Dive vs. Purdue - 1\\\/8\\\/23&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Illinois Fighting Illini Swim &amp;amp; Dive vs. Purdue &#8211; 1\/8\/23\" data-image-description=\"&lt;p&gt;11-8-23&lt;br \/&gt;\nCara Bognar&lt;\/p&gt;\n&lt;p&gt;Illinois Fighting Illini Swim &amp;amp; Dive vs. Purdue &#8211; 1\/8\/23&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Cara Bognar; Photo Courtesy: Kevin Snyder\/Illinois Athletics&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-1024x683.jpg\" class=\"wp-image-572317\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-scaled.jpg\" alt=\"\" width=\"450\" height=\"300\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-scaled.jpg 2560w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-1024x683.jpg 1024w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-280x187.jpg 280w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-1536x1024.jpg 1536w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-2048x1366.jpg 2048w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-300x200.jpg 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-450x300.jpg 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-1200x800.jpg 1200w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-2000x1334.jpg 2000w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-1350x900.jpg 1350w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2023\/11\/Bognar-2-533x355.jpg 533w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-572317\" class=\"wp-caption-text\">Cara Bognar; Photo Courtesy: Kevin Snyder\/Illinois Athletics<\/p><\/div>\n<p>The company isn\u2019t tied to any of her classes. But <a href=\"https:\/\/www.si.com\/fannation\/name-image-likeness\/news\/university-illinois-swimmer-creates-sustainable-nil-model-noah9\" target=\"_blank\" rel=\"noopener\">Bognar won<\/a> Illinois\u2019s Cozad New Venture Challenge as well as the College New Venture Challenge at the University of Chicago last year, injecting $80,000 of prize money into the project.<\/p>\n<p>Bognar\u2019s vision for Top Tier Lessons returns often to the notion of community. While Jones\u2019 visit was influential, an Olympic medal wasn\u2019t required to pique her interest. She recalls \u201cmicrocelebrities\u201d among the older generations her swim teams, at Team Greenville and Eastside High, who reached college swimming and would come back home to train or visit.<\/p>\n<p>That individual success meant so much to the community that fostered it that Bognar sees the pride as one in the same. That value is what she\u2019s hoping to help others unlock through Top Tier Lessons.<\/p>\n<p>\u201cA lot of people think of swimming as individual sport, and it couldn\u2019t be further from the truth,\u201d she said. \u201cYou wouldn\u2019t be able to do what you do without the community. For me growing up, swimming was my community. It was the people I was with day in and day out, outside of swimming, that you spend so much time with on the deck, traveling and training. It turns into something that is more than a community, that is a family.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Illinois\u2019s Cara Bognar Opening \u2018Community-Based NIL\u2019 Avenues through Top Tier Lessons Cara Bognar was seven years old when she had an interaction that didn\u2019t change her swimming trajectory so much<\/p>\n","protected":false},"author":8367,"featured_media":572319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,6],"tags":[62493,69978,25027,249,123795],"class_list":["post-572316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-college","tag-big-ten-swimming","tag-cara-bognar","tag-cullen-jones","tag-illinois","tag-nil"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast 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