{"id":570820,"date":"2023-10-29T07:58:51","date_gmt":"2023-10-29T14:58:51","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=570820"},"modified":"2023-10-29T07:58:51","modified_gmt":"2023-10-29T14:58:51","slug":"the-social-media-advantage-for-a-college-swim-team","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/the-social-media-advantage-for-a-college-swim-team\/","title":{"rendered":"The Social Media Advantage For a College Swim Team"},"content":{"rendered":"

The Social Media Advantage For a College Swim Team<\/strong><\/span><\/p>\n

Our lives are constantly changing with the role of technology, from instant news updates to devices tracking our workouts. So it is not surprising that it would emerge in college athletics and increase visibility for all sports. College football appears on our TV screens on Saturdays in the fall. Throughout the game, commercials show school ads, creating buzz for the program. But how does a sport like swimming create that same type of allure? It uses technology to its advantage.<\/span><\/p>\n

The Social Media Manager’s Role<\/b><\/h3>\n

Using social media as a way to reach the masses can take time away from the coaching staff’s duties. The remedy: a social media manager. These individuals often work closely with the captains, coaching staff or the school’s sports network to find ways to boost visibility on campus and beyond. The social media manager must develop content that reaches and captivates recruits. Some of the common ways they boost visibility for the program include TikToks\/Reels, student-athlete takEovers, captain’s messages for meet day or live updates of meets. This role enables a program to put out their message, and it gives a real feel on the day-to-day experiences at the school.<\/span><\/p>\n

The Athlete’s Responsibility<\/b><\/h3>\n

With more visibility, it means more eyes watching. It also means the possibility of judgment of a program based on the current athletes. In a way, an athlete can affect the perception of the program on their personal platforms as well. When committing to swim in college, many athletes recognize that their platforms are being factored in the perception of them. When they get on campus, the main swimming and diving account will more than likely follow them as well. Often, when an athlete achieves a milestone performance or celebrates a birthday, the team account can post and give credit accordingly. Doing this creates a cohesive understanding of their impact on the program. It is equally important for an athlete to carry himself\/herself with integrity.<\/span><\/p>\n