{"id":550580,"date":"2023-08-22T17:47:57","date_gmt":"2023-08-23T00:47:57","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=550580"},"modified":"2023-08-22T17:47:57","modified_gmt":"2023-08-23T00:47:57","slug":"capital-region-aquatic-center-to-target-corporate-naming-rights","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/capital-region-aquatic-center-to-target-corporate-naming-rights\/","title":{"rendered":"Capital Region Aquatic Center to Target Corporate Naming Rights"},"content":{"rendered":"<p>Apex Marketing Group, a leading naming rights and sponsorship marketing firm, has been hired by Capital Region Aquatic Center, a New York based 501(c)(3) nonprofit organization, to conduct and execute the sales process for a naming rights partnership agreement. The Capital Region Aquatic Center will be located at ViaPort Rotterdam.<\/p>\n<p>\u201cThis state-of-the-art facility will play host to more than 40 competitive events annually and also provide swimming instruction for all ages, offer aquatic therapy and exercise and many other aquatic programs,\u201d said <strong>Kara Haraden<\/strong>, president of Capital Region Aquatic Center. \u201cThe Aquatic Center will be a staple in the Northeast and a key location for area swim clubs, high school and collegiate events, USA Swimming, USA Diving, USA Water Polo, Masters Swimming and USA Artistic Swimming events, as well as a myriad of local, regional, national and international competitions.\u201d<\/p>\n<p>\u201cWe looked to collaborate with a company interested in our unique location and demographic audience and one that was invested in our mission of providing an affordable world class facility that will be the place to come learn, heal, play, exercise, train and compete in various aquatic activities,\u201d Haraden continued.\u00a0 \u201cEnlisting Apex Marketing to sell our naming rights gives us the confidence to know we will be successful in securing a naming rights partner while maximizing the marketing potential of the partner and the Aquatic Center.\u201d<\/p>\n<p>According to Apex Marketing Group, the eventual naming partner will receive hundreds of thousands of dollars in media exposure annually. The relationship will provide the opportunity for a company to go beyond traditional marketing and branding and will be a showcase for their products and services at the Aquatic Center and in front of more than 475,000 patrons per year.<\/p>\n<p>\u201cWe believe that the Aquatic Center, conveniently located in the Capital Region of New York, will deliver quality options to promote and further grow aquatic competitions and education in the Northeast as well as being a great marketing tool to the Naming Rights partner with unique benefits and branding value,\u201d said Eric Smallwood, president of Apex Marketing Group. \u201cWe have developed a presentation and a proposal that will identify these benefits as we begin meeting with prospective partners.\u201d<\/p>\n<p>Additional information on the naming rights opportunities is available upon request. Please contact Eric Smallwood, President of Apex Marketing Group at (810) 300-4834 or\u00a0<a href=\"mailto:esmallwood@apexmarketinggroup.net\" target=\"_blank\" rel=\"noopener\">esmallwood@apexmarketinggroup.<wbr \/>net<\/a>.<\/p>\n<p>About Capital Region Aquatic Center:\u00a0 Capital Region Aquatic Center, a 501(c)(3) nonprofit organization, is an 80,000-square-foot, multi-pool, aquatic complex to be built at Via Port Rotterdam. The world-class swim center was founded to fill a long-term need for year-round aquatic opportunities that address health, wellness, recreation, safety, competition and training plus learn to swim programs for local residents, communities and organizations. To learn more, please visit\u00a0<a href=\"http:\/\/capitalregionaquaticcenter.org\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/capitalregionaquaticcenter.org&amp;source=gmail&amp;ust=1692837582478000&amp;usg=AOvVaw2xeQ9irkB6HWoKbNQfqiQu\">capitalregionaquaticcenter.org<\/a><\/p>\n<p>About Apex Marketing Group: Apex Marketing Group is a Naming Rights and Sponsorship sales and services firm based in Detroit, MI.\u00a0 Apex\u2019s corporate staff has conducted naming rights negotiations and evaluation analyses for numerous stadiums and arenas over the past 23 years. Additionally, Apex generates revenue for sports teams, arenas, stadiums and municipalities by securing contracted obligated revenue streams through the sale and marketing of advertising &amp; sponsorships, exclusive product and food and beverage vendor rights agreements. In addition, Apex\u2019s proprietary sponsorship evaluation tool, ApexMetrics, is used to evaluate its clients branding and marketing assets to determine a \u2018true value\u2019 of the inventory of assets for a team, venue or a brand.<\/p>\n<p><span class=\"TextRun SCXW184512996 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184512996 BCX0\">\u2014 The above press release was posted by Swimming World in conjunction with Apex<\/span><\/span><span class=\"TextRun SCXW184512996 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184512996 BCX0\">. For press releases and advertising inquiries please contact<\/span><\/span> <a class=\"Hyperlink SCXW184512996 BCX0\" href=\"mailto:Advertising@SwimmingWorld.com\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW184512996 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184512996 BCX0\" data-ccp-charstyle=\"Hyperlink\">Advertising@SwimmingWorld.com<\/span><\/span><\/a><span class=\"TextRun SCXW184512996 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW184512996 BCX0\">.<\/span><\/span><span class=\"EOP SCXW184512996 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apex Marketing Group, a leading naming rights and sponsorship marketing firm, has been hired by Capital Region Aquatic Center, a New York based 501(c)(3) nonprofit organization, to conduct and execute<\/p>\n","protected":false},"author":3915,"featured_media":316694,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[122077,15],"tags":[],"class_list":["post-550580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-americas","category-industry"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Capital Region Aquatic Center to Target Corporate Naming Rights - Swimming World<\/title>\r\n<meta name=\"description\" content=\"Capital Region Aquatic Center to Target Corporate Naming Rights. 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