{"id":51150,"date":"2014-03-09T18:34:27","date_gmt":"2014-03-10T01:34:27","guid":{"rendered":"http:\/\/news.swimmingworldmagazine.com\/?p=51150"},"modified":"2014-03-09T18:34:27","modified_gmt":"2014-03-10T01:34:27","slug":"morning-swim-show-go-behind-the-scenes-of-new-swim-today-campaign","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/morning-swim-show-go-behind-the-scenes-of-new-swim-today-campaign\/","title":{"rendered":"Morning Swim Show: Go Behind the Scenes of New Swim Today Campaign"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"470\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/CZFipkMwu_I?rel=0&#038;autoplay=1\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>PHOENIX, Arizona, March 10. TODAY\u2019S edition of <i>The Morning Swim Show<\/i> takes you inside the making of the photographs and video for the new Swim Today campaign spearheaded by USA Swimming. <\/p>\n<p>Matt Farrell, USA Swimming\u2019s chief marketing officer, talks about the humble beginnings of Swim Today and how it grew to involve not only other swimming federations, but rival swimsuit companies, to get more kids and adults in the sport. Watch today\u2019s show to see more of what took place recently during a photo shoot in Arizona and how long the campaign is expected to run. Be sure to visit <a href=http:\/\/www.swimmingworld.tv target=_blank>SwimmingWorld.TV<\/a> for more video interviews.<\/p>\n<p>Special Thanks to Finis for sponsoring the Morning Swim Show&#8217;s interview segments in the Finis Monitor. <\/p>\n<p>Download The FINIS <a href=http:\/\/www.finisinc.com\/download-content\/catalogs\/2011-Custom-Catalog.pdf target=\u201d_blank\u201d>Custom Suit Catalog<\/a><\/p>\n<p>Visit <a href=http:\/\/www.finisinc.com\/ target=\"_blank\">Finis<\/a> to learn more about their innovative products for aquatic athletes.<\/p>\n<p><img src=\/\/vmrw8k5h.tinifycdn.com\/images\/videopodcasticon.jpg \/><font color=red><a href=http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=280213313>Subscribe to this show FREE via iTunes!<\/a><\/p>\n<p>To send comments or suggestions about content on <i>The Morning Swim Show<\/i>, <a href=mailto:mail@morningswimshow.com>click here<\/a> to send an email.<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PHOENIX, Arizona, March 10. 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