{"id":506017,"date":"2022-06-02T05:00:41","date_gmt":"2022-06-02T12:00:41","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=506017"},"modified":"2022-06-01T16:40:47","modified_gmt":"2022-06-01T23:40:47","slug":"eo-swimbetter-launches-into-the-swim-tech-space","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/eo-swimbetter-launches-into-the-swim-tech-space\/","title":{"rendered":"eo SwimBETTER Launches into the Swim Tech Space"},"content":{"rendered":"<p>Imagine competing in swimming at an elite level and having an entirely legal advantage that could help you smash a world record.<\/p>\n<p>Thanks to the new Australian <a href=\"https:\/\/www.eolab.com\/\" target=\"_blank\" rel=\"noopener\">sports technology<\/a> lab <strong>eo<\/strong>, there\u2019s no need to daydream.<\/p>\n<p>With a combined 70-years experience in their respective industries, former SKINS boss <strong>Jaimie <\/strong><strong>Fuller<\/strong>, former adidas boss <strong>Dean Hawkins<\/strong>, and world-leading sports scientist Dr. <strong>Kenneth <\/strong><strong>Graham<\/strong> Ph.D. bring business, brand, and scientific expertise to their new venture co-founding eo.<\/p>\n<p>Today, <strong>eo<\/strong> launch <strong>eo <\/strong>SwimBETTER. A world-first in wearable technology created to revolutionize competitive and professional swimming by enhancing the technique of athletes and providing precise data on every stroke. For the first time ever, we can defy evolution and unlock every drop of potential in record time.<\/p>\n<p>The discreet <strong>eo<\/strong> SwimBETTER devices fit in the palm of the swimmers\u2019 hands, tracking their stroke rate, consistency, stroke path, hand velocity, and applied forces in up to six directions. <strong>eo<\/strong> SwimBETTER then quantifies the data, allowing the coach or swimmer to address technique changes to bring swim times down.<\/p>\n<p>The ground-breaking device has\u00a0Olympian\u00a0<strong>Kyle Chalmers<\/strong> OAM and two-time ITU World Champion\u00a0<strong>Vincent Luis<\/strong> secured as investors, with it also attracting the backing of Olympic medal-winning coach\u00a0<strong>Brant Best<\/strong>. <strong>eo<\/strong> is also designated as Swimming Australia\u2019s High-Performance\u00a0Technology Supplier.<\/p>\n<p>Best, coach of Australian Olympic swimmer <strong>James Magnussen<\/strong> says, \u201c<strong>eo<\/strong> SwimBETTER answers questions that we haven&#8217;t even asked yet because we don&#8217;t know this information. We are guessing at what we think is important, and we&#8217;ve had no way to measure it in the past. We&#8217;ve just basically been going off what we see with our eyes, and what works through trial and error.<\/p>\n<p>\u201cIt is the measurables for me that make a difference. When we can quantify technique, we can actually make a judgment on what is more beneficial. <strong>eo <\/strong>SwimBETTER is going to create a divide because normally to access this sort of technology, you\u2019d have to go into an institute. The coaches that do take it on, are going to learn a whole lot more about their athletes individually and advance their coaching.\u201d<\/p>\n<p>Australian Olympic medallist Chalmers says, \u201cI swim to win races, and break records. When I first tried <strong>eo<\/strong> SwimBETTER my coach and I were impressed with the data I could get on every one of my swims. Force production, consistency, efficiency, stroke rate, the path my hand takes in every stroke, and more. This is information I haven\u2019t had access to before and it\u2019s information that will guide my training and hopefully get me to gold again in Paris 2024.\u201d<\/p>\n<p>Dr. Graham Ph.D., co-founder of <strong>eo<\/strong> who has coached and project managed athletes to medals in World Championships and Olympic Games, has said that this innovation will change the swimming landscape for years to come. Dr. Graham works with <strong>eo<\/strong>\u2019s R&amp;D partners and academics to turn ideas into products and then, with <strong>eo&#8217;<\/strong>s panel of sports experts, ensures that all products are fully fit for purpose.<\/p>\n<p class=\"p1\"><span class=\"s1\"><i>The above press release was posted by Swimming World in conjunction with <strong>eo<\/strong> Labs. For press releases and advertising inquiries please contact\u00a0<\/i><a href=\"mailto:advertising@swimmingworld.com\"><span class=\"s2\"><i>Advertising@SwimmingWorld.com<\/i><\/span><\/a><i>.<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine competing in swimming at an elite level and having an entirely legal advantage that could help you smash a world record. Thanks to the new Australian sports technology lab<\/p>\n","protected":false},"author":7817,"featured_media":506018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[15,10],"tags":[34911,130915,130914,130913,25342,130916,34442,130917],"class_list":["post-506017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-world","tag-brant-best","tag-dean-hawkins","tag-eo","tag-jaimie-fuller","tag-james-magnussen","tag-kenneth-graham","tag-kyle-chalmers","tag-vincent-luis"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>eo SwimBETTER Launches into the Swim Tech Space<\/title>\r\n<meta name=\"description\" content=\"eo labs announced their latest tech eo SwimBETTER, trusted by Olympic coaches and Olympians alike. 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Kyle Chalmers already sees the benefit\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.swimmingworldmagazine.com\/news\/eo-swimbetter-launches-into-the-swim-tech-space\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Swimming World\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SwimmingWorld\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-06-02T12:00:41+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-06-01T23:40:47+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/06\/image00013.jpeg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"800\" \/>\r\n\t<meta property=\"og:image:height\" content=\"533\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Ashleigh Shay\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@swimmingworld\" \/>\r\n<meta name=\"twitter:site\" content=\"@swimmingworld\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashleigh Shay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/eo-swimbetter-launches-into-the-swim-tech-space\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/eo-swimbetter-launches-into-the-swim-tech-space\/\"},\"author\":{\"name\":\"Ashleigh Shay\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/7583efd85f18cd23c63386dc73bd740d\"},\"headline\":\"eo SwimBETTER Launches into the Swim Tech Space\",\"datePublished\":\"2022-06-02T12:00:41+00:00\",\"dateModified\":\"2022-06-01T23:40:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/eo-swimbetter-launches-into-the-swim-tech-space\/\"},\"wordCount\":542,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/eo-swimbetter-launches-into-the-swim-tech-space\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/06\/image00013.jpeg\",\"keywords\":[\"Brant Best\",\"Dean Hawkins\",\"eo\",\"Jaimie Fuller\",\"James Magnussen\",\"Kenneth Graham\",\"Kyle Chalmers\",\"Vincent Luis\"],\"articleSection\":[\"Industry\",\"World\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.swimmingworldmagazine.com\/news\/eo-swimbetter-launches-into-the-swim-tech-space\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/eo-swimbetter-launches-into-the-swim-tech-space\/\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/eo-swimbetter-launches-into-the-swim-tech-space\/\",\"name\":\"eo SwimBETTER Launches into the Swim Tech Space\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/eo-swimbetter-launches-into-the-swim-tech-space\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/eo-swimbetter-launches-into-the-swim-tech-space\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/06\/image00013.jpeg\",\"datePublished\":\"2022-06-02T12:00:41+00:00\",\"dateModified\":\"2022-06-01T23:40:47+00:00\",\"description\":\"eo labs announced their latest tech eo SwimBETTER, trusted by Olympic coaches and Olympians alike. 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