{"id":505279,"date":"2022-05-25T09:16:27","date_gmt":"2022-05-25T16:16:27","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=505279"},"modified":"2022-05-25T09:16:27","modified_gmt":"2022-05-25T16:16:27","slug":"tiktok-goes-the-race-clock-swimming-world-on-social-media","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/tiktok-goes-the-race-clock-swimming-world-on-social-media\/","title":{"rendered":"TikTok Goes the Race Clock"},"content":{"rendered":"

From the May issue of Swimming World Magazine, Ashleigh Shay looks at how TikTok has been utilized.<\/em><\/p>\n

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Much like the rest of the world, Swimming World<\/a> hopped on the TikTok trend in 2020. The inaugural Swimming World TikTok video went up on July 5, 2020. This video focused on tagging the teammates that have your back.<\/span><\/p>\n

Since then the Swimming World TikTok channel has more than 7,000 followers and over half a million likes. The channel has featured Paralympic swimmers, Olympic gold medalists, and the International Swimming Hall of Fame.<\/span><\/p>\n

The majority of Swimming World\u2019s TikTok videos are entirely created by our social media interns. Our interns<\/a> take initiative by hopping on trends, relating to #swimmerproblems, and more. Interns are tasked with creating and posting a TikTok video one to two times per week depending on the schedule.\u00a0<\/span><\/p>\n

\u201c[Working on the TikTok channel was] of the best experiences I\u2019ve had in the workplace,\u201d said Swimming World Intern Allison Cho, a junior at Pepperdine University. \u201cEven though we are working remotely, [the Swimming World internship] allowed me to work on social media in a professional setting, and the culture is very positive and welcoming. Everyone on the team is encouraging, and they are always trying to help you succeed.\u201d<\/span><\/p>\n

While the Swimming World TikToks have covered a variety of topics, a select few garnered the most engagement. Those topics included:<\/span><\/p>\n