{"id":493814,"date":"2021-12-22T07:17:19","date_gmt":"2021-12-22T14:17:19","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=493814"},"modified":"2021-12-22T07:17:19","modified_gmt":"2021-12-22T14:17:19","slug":"former-swimmer-bringing-fun-into-swimgirl-brand-of-caps","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/former-swimmer-bringing-fun-into-swimgirl-brand-of-caps\/","title":{"rendered":"Former Swimmer Bringing Fun into SwimGirl Brand of Caps"},"content":{"rendered":"

Former Swimmer Bringing Fun into SwimGirl Brand of Caps<\/strong><\/p>\n

As a young competitive swimmer, the Mission Viejo Nadadores provided about as good an environment as Amber Theders<\/strong> could\u2019ve wanted. Aesthetically, though, not so much \u2013 unless you liked blue and gold, the colors of the powerhouse club that was legendarily fastidious about staying on-brand<\/a> before that was even a thing.<\/p>\n

Theders found the avalanche of blue and gold oddly inspiring, wondering what the taboo process of adding a novel splash of color might look like.<\/p>\n

\u201cWhen I was growing up, I was super competitive into swimming but also really girly, and for whatever reason in the swimming world, everything seemed team-related,\u201d Theders said. \u201cIt was always team colors, and it never really felt like something more personal or something that could show off your personality at practice.\u201d<\/p>\n

That curiosity has turned into a business, the SwimGirl brand<\/a>, where Theders designs and sells caps that are quite different from the staid, stock team models. As she lays out in her company\u2019s social profiles<\/a>, the aim is to, \u201cShow off your style, have fun, and train like a beast.\u201d<\/p>\n

Theders knows the swim culture well. She started at age four at Mission Viejo, then jumped to Irvine Novaquatics at 12. The Laguna Beach native swam at Orange Coast College then briefly at Whittier College.<\/p>\n

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A post shared by SwimGirl (@xoxoswimgirl)<\/a><\/p>\n<\/div>\n<\/blockquote>\n