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{"id":474743,"date":"2021-06-02T07:29:19","date_gmt":"2021-06-02T14:29:19","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=474743"},"modified":"2021-06-02T07:29:19","modified_gmt":"2021-06-02T14:29:19","slug":"usa-swimming-and-fanatics-to-enhance-fan-shopping-experience-through-new-long-term-retail-partnership-through-2028","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-swimming-and-fanatics-to-enhance-fan-shopping-experience-through-new-long-term-retail-partnership-through-2028\/","title":{"rendered":"USA Swimming and Fanatics to Enhance Fan Shopping Experience through New Long-Term Retail Partnership Through 2028"},"content":{"rendered":"

Fanshop.USASwimming.org<\/a>, a new e-commerce and mobile destination, is now live and powered by Fanatics\u2019 revolutionary Cloud Commerce Platform (CCP). This best-in-class shopping experience, which features frictionless checkout and hi-resolution product displays, provides fans with access to the widest assortment of USA Swimming merchandise ever offered, including high quality apparel hardgoods and headwear.<\/p>\n

\u201cUSA Swimming has the best fans in the world, and those fans deserve the world\u2019s best gear,\u201d said Shana Ferguson<\/strong>, Chief Commercial Officer for USA Swimming. \u201cWe are proud to launch the USA Swimming Fan Shop powered by Fanatics to offer all the products that swimmers need to show their love for this sport. By partnering with global giant Fanatics and dozens of world-class licensees, USA Swimming is pleased to offer a state-of-the-art e-commerce platform.\u00a0 We are extremely excited to be building this business together.\u201d<\/p>\n

“As the U.S. Olympic Team Trials approach, Fanatics is incredibly proud to become the official retail partner of USA Swimming,\u201d said Alan Fey<\/strong>, Fanatics Vice President of Partner Development. \u201cSwimming continues to gain popularity in the United States, and we look forward to delivering a world-class shopping experience to fans everywhere as they showcase their pride and passion for the program and its swimmers on their way to Tokyo.\u201d<\/p>\n

In addition to its e-commerce operations, Fanatics will serve as USA Swimming\u2019s on-site retail partner at the 2021, 2024 and 2028 U.S. Olympic Team Trials<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"