﻿{"id":463894,"date":"2021-03-02T09:28:41","date_gmt":"2021-03-02T16:28:41","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=463894"},"modified":"2021-03-07T19:02:24","modified_gmt":"2021-03-08T02:02:24","slug":"simone-manuel-co-founder-of-new-media-company-togethxr","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/simone-manuel-co-founder-of-new-media-company-togethxr\/","title":{"rendered":"Simone Manuel Co-Founder of New Media Company, TOGETHXR"},"content":{"rendered":"<p><i>On March 8, we celebrate\u00a0<a href=\"https:\/\/www.internationalwomensday.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">International Women\u2019s Day<\/a>. As a tribute to the women who have contributed to, grown and defined excellence in the sport, Swimming World will run several features throughout the day which celebrate some of the great women and achievements in swimming history.<\/i><\/p>\n<p>Olympic gold medalist <strong>Simone Manuel<\/strong> is one of four athlete founders of TOGETHXR, a media and commerce company founded to showcase voices of women.<\/p>\n<p>Manuel is joined by soccer player <strong>Alex Morgan,<\/strong> basketball player <strong>Sue Bird<\/strong> and snowboarder <strong>Chloe Kim,<\/strong> standout athletes all, in founding TOGETHXR. The goal is to elevate stories of women, in sports and beyond.<\/p>\n<p>\u201cI can\u2019t wait to share everything we have in store,\u201d Manuel tweeted about it. \u201cThere has never been a place for women that exist like this. It\u2019s about damn time.\u201d<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CL6ftVtJf-k\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CL6ftVtJf-k\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Togethxr (@togethxr)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>\u201cBeing a woman, you are told you are too much or not enough of any one thing, all the time, especially in sports,\u201d Manuel, who returns to competition <a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/katie-ledecky-simone-manuel-caeleb-dressel-set-for-march-tyr-pro-swim-series\/\" target=\"_blank\" rel=\"noopener noreferrer\">for the first time in a year at this week\u2019s TYR Pro Swim Series<\/a>, <a href=\"https:\/\/www.nytimes.com\/2021\/03\/02\/sports\/womens-sports-coverage.html?searchResultPosition=1&amp;ref=https%3A\/\/l.instagram.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">told the <em>New York Times<\/em><\/a>. \u201cIt is a consciousness that isn\u2019t even ingrained, it is a byproduct. If we are talking literal financial opportunities, you have to dimensionalize yourself because there isn\u2019t enough respect for women athletes and their athletic performance.\u201d<\/p>\n<p>The company follows recent trends of athletes taking a greater level of control over their representation in the media, with a number of athletes having founded media companies. It also builds on athlete-centered movements and leagues, like Athletes United in volleyball and softball.<\/p>\n<p>\u201cThere is more conscious investment and viewership, engagement is growing, cultural rhetoric is there and the significance of these women using their platforms to literally affect political and cultural change is at a fever pitch,\u201d TOGETHXR\u2019s chief content officer <strong>Jessica Robertson<\/strong> said. \u201cAnd this brand is coming alongside or maybe just behind that movement.\u201d<\/p>\n<p>The company seeks to bridge the gap in under-coverage of many female athletes, particularly Olympians like Manuel and Kim who too often only surface every four years. Robertson calls it \u201can identity brand\u201d that, \u201cwill speak to the idea of young women as \u2018multi-hyphenates.\u2019\u201d<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CL68k4pJRuJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CL68k4pJRuJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Togethxr (@togethxr)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Bird, who is 40 and just signed on for her 20th professional season, in particular stressed that TOGETHXR\u2019s goals are not so much around the current generation as in changing the paradigms of how female athletes are viewed for the long-term growth of the next generation.<\/p>\n<p>\u201cI always joke that I want to be that older disgruntled athlete, because all the players who are 20, 30 or 40 years younger than me are getting paid millions and are on TV all the time because that means that I helped,\u201d she said. \u201cThat means that I did my part when I was playing and I helped move the game and move female athletes forward in some way.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On March 8, we celebrate\u00a0International Women\u2019s Day. As a tribute to the women who have contributed to, grown and defined excellence in the sport, Swimming World will run several features<\/p>\n","protected":false},"author":8367,"featured_media":364238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[122077,7],"tags":[123399,72887,25400,63249,127575],"class_list":["post-463894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-americas","category-usa","tag-alex-morgan","tag-chloe-kim","tag-simone-manuel","tag-sue-bird","tag-togethxr"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - 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