{"id":461331,"date":"2021-02-04T05:59:28","date_gmt":"2021-02-04T12:59:28","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=461331"},"modified":"2021-06-10T15:10:33","modified_gmt":"2021-06-10T22:10:33","slug":"swimming-australia-holds-tokyo-launch-party-as-prime-video-flicks-the-switch-on-a-whole-new-world","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-australia-holds-tokyo-launch-party-as-prime-video-flicks-the-switch-on-a-whole-new-world\/","title":{"rendered":"Swimming Australia Holds Tokyo Launch Party As Prime Video Flicks The Switch On A Whole New World"},"content":{"rendered":"

Swimming Australia Holds Tokyo Launch Party As Prime Video Flicks The Switch On A Whole New World<\/strong><\/em><\/p>\n

Over 60 of Australia\u2019s Dolphins swim team members reunited on the Gold Coast today for a major National Event Camp for what Rio Olympic gold medallist Bronte Campbell<\/strong> described as a launch party for Tokyo.<\/p>\n

Standing alongside her was the towering figure of Swimming Australia president and two-time Olympic champion Kieren Perkins<\/strong> and huddled in between, a new man on the swimming blocks, who aims to take the Dolphins to the world.<\/p>\n

Hushidar Kharas,<\/strong> Head of Amazon Prime Video Australia<\/a> \u2013 and with the discussion around Tokyo the hottest topic in sport \u2013 he was primed for a big day at the launch of a two-year broadcast streaming partnership with Swimming Australia.<\/p>\n

HISTORIC STREAMING SPLASH<\/a><\/p>\n

And as the media filed into the Gold Coast Aquatic Centre in Southport for the big announcement, all parties had every reason to celebrate.<\/p>\n

The night before, Tokyo Olympic organisers had given its clearest signal yet that the Games were go with the unveiling of the first PlaybooK for international federations.<\/p>\n

\"Prime

UP FRONT: Bronte Campbell is swimming 100 percent towards Tokyo. Photo Courtesy: Delly Carr (Swimming Australia).<\/p><\/div>\n

\u201cTokyo for me is 100 percent going ahead – it\u2019s all eyes on Tokyo and I\u2019m (fully) committed to training and we are settled that it will happen\u2026we don\u2019t know how its going to happen but it will be happening,\u201d said Campbell, who has re-located back to COVID-safe Queensland under coach Simon Cusack<\/strong> after moving back from Sydney.<\/p>\n

\u201cThere is a lot of noise about (the Games) but for me its just 100 percent happening; we have been assured by the IOC and the AOC who are in contact with us and telling us it\u2019s happening.<\/p>\n

\u201cIt\u2019s been a year of uncertainty and we are very good now at tuning out the noise \u2013 (for me and with the team together for the first time) it feels a bit like a launch party for Tokyo.<\/p>\n

\u201cIt\u2019s the first stage of the second road to Tokyo – we have been here before and its time to retread again.<\/p>\n

\u201cI have not seen my team mates for over a year now so \u2013 I have been down in NSW and lots of them are in Queensland and spread out all over so its great to come together as a team and re-connect a little bit before Trials and then onto the Games.”<\/p>\n

Campbell emphasised that the team knows the Games will be different \u2013 saying \u201cbut different is what we are expecting at the moment it has been a really weird year for everyone so we are getting used to \u2018whatever happens happens.\u2019<\/p>\n

And the question of swimming without crowds?<\/p>\n

“I\u2019ve got my head under water most of the time so I\u2019ve got no idea what is happening and you can\u2019t hear anything anyway,” said Bronte.<\/p>\n

\u201cSwimming is just about preparing to race that\u2019s the one thing I can control – we know its going to be a Games like no other Games – I\u2019ll just prepare to take on board to do whatever we need to do to get there.<\/p>\n

\u201cLike wearing a mask it is all part of the protocol \u2013 I\u2019ve actually got quite a collection of masks, that match my outfits\u2026I\u2019ll be taking them over to Tokyo.it\u2019s just part of it..we\u2019ll do what ever is necessary.\u201d<\/p>\n

\"Prime

PRESIDENT PERKINS: Kieren Perkins at the helm of Swimming Australia. Photo Courtesy: Delly Carr (Swimming Australia).<\/p><\/div>\n

Perkins reiterated saying: \u201cIt is unprecedented for all of us.\u00a0We know we are going to have to adapt and adjust – I have been fortunate enough to compete in three Olympics and I have attended seven and they are all extremely different \u2013 every time,\u201d said the calm and collected legend of the pool.<\/p>\n

\u201cThere is stuff that always goes wrong \u2013 stuff that doesn\u2019t work the way you want it to or plan for, it\u2019s just part of the scenery – this is just preparing us for what will be another Olympics.<\/p>\n

\u201cTo bring the athletes together and to be the best we can be.<\/p>\n

\u201cWhen you see the team here today training with each other not only are they building that culture and rapport they are pushing each other.<\/p>\n

\u201cThey\u2019ll train a little bit harder, they\u2019ll go a little bit faster and they\u2019ll work a little bit better – that really drives us to achieve and I think as an athlete a long time ago you look forward to being around your peers and sharing that experience.\u201d<\/p>\n

But when it came to the question of possible quarantines Perkins was quick to confirm that his swimmers \u201cneed to be in the water\u2026 they need to be moving\u2026being held in quarantine in hotels is extremely disruptive but as the Playbook develops and if we see that looks like being an option then we need to find alternatives to see how we can get our athletes in (to Tokyo) early \u2013 giving them the chance to do that without disrupting their preparation,\u201d said Perkins.<\/p>\n

\u201cWe (must) give them the best chance to prepare \u2013 we can\u2019t afford to put them into risky scenarios where positive tests might appear; we will work on that plan \u2013 its not fixed at this point in time\u2026.the logistics of moving that many people around is not as simple as it sounds\u2026.<\/p>\n

\"Prime

PLENTY TO SMILE ABOUT: Rio gold medallist Bronte Campbell, Prime Video boss Hushidar Kharas and Olympic legend and Swimming Australia president Kieren Perkins. Photo Courtesy: Delly Carr (Swimming Australia).<\/p><\/div>\n

\u201c The Olympics is about Elite swimmers preparing for an Olympic Games and they are only ultimately concerned with one thing and that\u2019s being prepared to race in Tokyo and win \u2013 all the side benefits \u2013 the culture building the team and bringing people together to build relationships absolutely matters but when you cut to the chase it\u2019s High Performance.<\/p>\n

\u201cThe focus and intensity of that moment when you are about to step out behind the blocks after four, six, eight, ten, 12 years of your life, dedicated to a single opportunity a single moment in time and 50m of water in front and seven other warm bodies around you, that you are there to beat – the rest is noise and irrelevant.\u201d<\/p>\n

\u201cThey are focused preparing \u2013 eating sleepi9ng and making sure that they get all the physio and doctor treatments they need so when the whistle goes and they are standing on those blocks they are 100 percent ready to perform\u2026.\u201d<\/p>\n

\u201cWe have been dealing with this uncertainty for over a year<\/p>\n

They know Tokyo is on they are working hard to get there and they are trusting the HP environment around them to do the worrying around them.\u201d<\/p>\n

And the team\u2019s reaction to the Video Prime announcement?<\/p>\n

\u201cI was actually at the hotel yesterday when thy team were told about the Amazon Prime deal and I have not heard a bunch of athletes cheer so spontaneously and loudly about a commercial deal for a long time,\u201d said Perkins.<\/p>\n

\u201cThey were allowed to cheer and they were all extremely excited and I think those of us with a little bit more mileage under our tyres the idea of this type of consumption of content is interesting and not native.<\/p>\n

\u201cBut for our athletes this is the world they live in \u2013 it makes complete sense it\u2019s superb exciting they are all Amazon Prime video subscribers anyway so its just another opportunity to consume more content.<\/p>\n

\u201c I think for a lot of them to be able to point friends and family and others and maybe yourself every now and then \u2013 watch the replay, stream it on demand when ever you feel like on whatever device then that\u2019s pretty cool.<\/p>\n

\u201c(Not like me) I have got cupboard filled with VHS tapes and most people around me don\u2019t even know what a VHS tape is or what to do with it \u2013 this is an exciting new world.\u201d<\/p>\n

\"Ptrime

PRESS CORPS: A big roll up of media for today’s Prime Video Launch on the Gold Coast. Photo Courtesy: Delly Carr (Swimming Australia).<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

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