{"id":459426,"date":"2021-01-13T12:47:55","date_gmt":"2021-01-13T19:47:55","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=459426"},"modified":"2021-01-13T12:47:55","modified_gmt":"2021-01-13T19:47:55","slug":"industry-news-stadion-sports-to-help-intercollegiate-administrations-navigate-new-era-of-athlete-name-image-and-likeness-usages","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/industry-news-stadion-sports-to-help-intercollegiate-administrations-navigate-new-era-of-athlete-name-image-and-likeness-usages\/","title":{"rendered":"Industry News: Stadion Sports To Help Intercollegiate Administrations Navigate New ERA of Athlete Name, Image and Likeness Usages"},"content":{"rendered":"

As intercollegiate athletic administrators, coaches and student-athletes prepare for the unprecedented opportunities \u2014 and challenges \u2014 that will result from the Name, Image and Likeness (NIL) paradigm shift, a new advisory firm with a unique perspective is being formed to support its partners in successfully navigating this rapidly-evolving landscape.<\/p>\n

Bringing together more than 75 years of combined experience and success at the highest levels of intercollegiate athletics and Olympic sport,\u00a0Stadion Sports<\/strong>\u00a0will design and deliver a customized strategic plan for its University partners, reflecting the unique opportunities found on each campus and its surrounding commercial environment.\u00a0Recent delays of a national solution create the ideal opportunity for universities to get ahead on preparation.<\/p>\n

Importantly, the Stadion Sports offering is built upon the unique experience and perspective of our Founding Partners who have worked in Olympic and international sport\u00a0\u2014\u00a0where athlete management of Name, Image and Likeness has been a way of life for more than two decades\u00a0\u2014\u00a0combined with the power of one of the most respected brand development agencies in intercollegiate athletics. And, our\u00a0work is informed by an unmatched network of Advisory Board Members and sports industry experts who contribute to our content.<\/p>\n

The Founding Partners of Stadion Sports are:<\/p>\n

Matt Farrell<\/u><\/strong><\/a>\u00a0\u2014 President of Farrell Sports Worldwide, a global sports marketing and communications agency. Farrell has worked with some of the most successful brands in global sports and entertainment including Golf Channel, USA Swimming, the U.S. Olympic & Paralympic Committee and Warner Bros.<\/p>\n

Zac Logsdon<\/u><\/strong><\/a>\u00a0\u2014 CEO and Founder of Old Hat Creative, one of the nation’s preeminent sports design and branding agencies. Since its launch in 2004, Old Hat has partnered with more than 200 sports organizations to help drive attendance at events, amplify the gameday experience for fans and increase fundraising and capital campaign efforts.<\/p>\n

Darryl Seibel<\/u><\/strong><\/a>\u00a0\u2014 Chief Brand and Communications Officer of World Lacrosse, the international federation for women\u2019s and men\u2019s lacrosse. Seibel has designed and directed strategic communications, brand and broadcast programs for the United States Olympic and Paralympic Committee, British Olympic Association, Mountain West, UNLV Athletics and USA Hockey.\u00a0Seibel also has experience\u00a0working in government relations at the state and federal levels.<\/p>\n

Stadion Sports provides customized, proactive education and independent advice for our client-partners. Specialty areas include content, consulting and commercial services for our primary stakeholders of university administrators, athletic department staff, student-athletes (current and prospective) and sponsors to include:<\/p>\n

Content<\/strong><\/p>\n