﻿{"id":439980,"date":"2020-07-15T03:14:19","date_gmt":"2020-07-15T10:14:19","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=439980"},"modified":"2020-07-15T10:59:07","modified_gmt":"2020-07-15T17:59:07","slug":"as-maxim-cover-girl-merle-liivand-can-help-the-world","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/as-maxim-cover-girl-merle-liivand-can-help-the-world\/","title":{"rendered":"As Maxim Cover Girl, Merle Liivand Can Help the World"},"content":{"rendered":"<p>Competitive pool swimmer. Entrepeneur. Marathon Swimmer. Marine conservationist. Ice swimmer. Mermaid. World-record holder. <strong>Merle Liivand<\/strong> is all of these things and more despite not yet turning 30.<\/p>\n<p>Now you can add potential cover girl but one whose ambitions lie more in preserving the oceans than sashaying down the catwalk.<\/p>\n<p>Liivand has reached the last eight of a competition which would see the winner grace the cover of <strong>Maxim<\/strong>, a men\u2019s magazine.<\/p>\n<p>As well as featuring on the cover, the chosen model would also pick up 25,000 US dollars and \u2013 should she win \u2013 the Estonian would donate her money to organisations devoted to ocean clean-ups and water safety.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"439908\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/as-maxim-cover-girl-merle-liivand-can-help-the-world\/merleliivandcap\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/07\/merleliivandcap.jpg\" data-orig-size=\"213,320\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;ILCE-7M2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1500031985&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;147&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.00025&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"merleliivandcap\" data-image-description=\"&lt;p&gt;merleliivandcap&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Photo Courtesy:&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/07\/merleliivandcap.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/07\/merleliivandcap.jpg\" class=\"size-full wp-image-439908 alignleft\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/07\/merleliivandcap.jpg\" alt=\"merleliivandcap\" width=\"213\" height=\"320\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/07\/merleliivandcap.jpg 213w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/07\/merleliivandcap-133x200.jpg 133w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/07\/merleliivandcap-150x225.jpg 150w\" sizes=\"auto, (max-width: 213px) 100vw, 213px\" \/><\/p>\n<p>In an interview with the <strong>World Open Water Swimming Association<\/strong> (<strong>WOWSA<\/strong>), Liivand said:<\/p>\n<p>\u201cA cover girl (that) can help the world.\u201d<\/p>\n<p>Liivand will attempt to set a new 20km world record to add to her 10km mark while wearing the mermaid fin and without taking a stroke but instead with her arms extended.<\/p>\n<p>She explained:<\/p>\n<blockquote><p>\u201cSo 2020 is already different I think around the world for every human.<\/p>\n<p>\u201cThe break that we had with the pandemic is teaching the humans so much about the oceans hopefully but we still need to take care of our oceans today not thinking about 2030 about it.<\/p>\n<p>\u201cSo it clicked with me if I was able to do 10k maybe I am able to do 20k with my mermaid fin and why not do it on 20 August when it is actually Independence Day for Estonia \u2013 20 August is when we got freedom from the Soviet Union so all the numbers were talking to me.\u201d<\/p><\/blockquote>\n<p>Liivand is based at the <strong>Dolphins and Rainbows<\/strong> club in <strong>Miami, United States,<\/strong> where she is training for the August record attempt, weighted down in the ocean to mirror the effect of her shoulders getting tired during the event.<\/p>\n<p>Around her as she trains are dolphins, turtles and sharks and even mother and baby stingrays.<\/p>\n<p>She is passionate about marine conservation \u2013 in and out of the ocean \u2013 and with her club leads beach clean-ups before heading into the water with a mesh bag on her training swims in which she and her fellow club swimmers deposit trash they find.<\/p>\n<div id=\"attachment_175467\" style=\"width: 328px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-175467\" data-attachment-id=\"175467\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/why-i-love-to-give-back-to-the-sport-of-swimming\/merle-estonia\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2016\/01\/merle-estonia.jpg\" data-orig-size=\"1280,960\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"merle-estonia\" data-image-description=\"&lt;p&gt;merle-estonia&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Photo Courtesy: Merle Liivand&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2016\/01\/merle-estonia-700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2016\/01\/merle-estonia-1024x768.jpg\" class=\" wp-image-175467\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2016\/01\/merle-estonia-700x500.jpg\" alt=\"merle-estonia\" width=\"318\" height=\"227\" \/><p id=\"caption-attachment-175467\" class=\"wp-caption-text\">Photo Courtesy: Merle Liivand<\/p><\/div>\n<p>Liivand has just celebrated the first anniversary of the inception of a beauty range, called <strong>Viking Beauty Secrets<\/strong>.<\/p>\n<p>All the ingredients are natural \u2013 including Icelandic volcanic ash \u2013 and the packaging is sustainable.<\/p>\n<p>At home in the water, Liivand is a huge advocate of mermaid swimming, describing it as the fifth stroke.<\/p>\n<p>She said:<\/p>\n<blockquote><p>\u201cIf you look at Mr Michael Phelps why he is so good is his underwaters and kicking there &#8211; the dolphin kick but I call it the mermaid kick.<\/p>\n<p>\u201cMy whole passion started to educate and advocate for swimming for kids and adults that \u2018hey listen &#8211; you still can learn to swim. You don\u2019t have to be Michael Phelps but if you have a passion to become a mermaid and learn the fifth stroke let\u2019s go for it, let\u2019s start learning that\u2019.<\/p>\n<p>\u201cAnd from there I realised I am really passionate to be living that mermaid lifestyle where you love to be in the ocean, you love to take care of mother earth, you love to accept everybody \u2013 it doesn\u2019t matter what shape or size \u2013 if you\u2019re a professional swimmer, or you\u2019re a triathlete, or ice swimmer.\u201d<\/p><\/blockquote>\n<div class=\"oembed-wrap\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CCRnVkIJ-WG\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CCRnVkIJ-WG\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Lady Merle Liivand \ud83e\udddc\u200d\u2640\ufe0f EcoMermaid\/WonderWoman (@aquamjerle)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\">Advertising: Shop At Swim360<br \/>\n<script type=\"text\/javascript\" src=\"https:\/\/ads.swimmingworldmagazine.com\/absolutebm.aspx?b=1546\"><\/script><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Competitive pool swimmer. Entrepeneur. Marathon Swimmer. Marine conservationist. Ice swimmer. Mermaid. World-record holder. Merle Liivand is all of these things and more despite not yet turning 30. Now you can<\/p>\n","protected":false},"author":7575,"featured_media":439909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,10],"tags":[63587,9596,124275,31620,56287,43277,451,6302,72637,71151],"class_list":["post-439980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-world","tag-63587","tag-estonia","tag-marine-conservation","tag-maxim","tag-merle-liivand","tag-mermaid","tag-miami","tag-michael-phelps","tag-world-open-water-swimming-association","tag-wowsa"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>As Maxim Cover Girl, Merle Liivand Can Help the World<\/title>\r\n<meta name=\"description\" content=\"Pool swimmer. 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