﻿{"id":431086,"date":"2020-05-08T08:59:54","date_gmt":"2020-05-08T15:59:54","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=431086"},"modified":"2020-05-08T13:11:24","modified_gmt":"2020-05-08T20:11:24","slug":"penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/","title":{"rendered":"Penny Oleksiak, Cheerios Team Up to Support Canada&#8217;s \u2018Food Bank Heroes\u2019"},"content":{"rendered":"<p>As one of <a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-is-more-mature-than-she-was-in-2016-and-ready-to-show-what-canada-is-made-of-in-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canada\u2019s top summer Olympic athletes<\/a>, <strong>Penny Oleksiak\u2019s<\/strong> likeness was already set for cereal boxes this summer. But with the Tokyo Olympics postponed until 2021 thanks to the coronavirus pandemic, Oleksiak is among the Canadian athletes using her profile to help frontline workers in food banks.<\/p>\n<p>Oleksiak is one of five Canadian athletes to grace the covers of Cheerios boxes this spring and summer. General Mills Canada is repurposing that attention to launch digital box covers showcasing food bank workers.<\/p>\n<p>Oleksiak announced her participation on her Instagram account Thursday. She is pairing with <strong>Lori McRitchie,<\/strong> the executive director of Airdrie Food Bank <a href=\"https:\/\/www.discoverairdrie.com\/local\/airdrie-food-bank-s-lori-mcritchie-recognized-as-a-frontline-hero\" target=\"_blank\" rel=\"noopener noreferrer\">in Airdrie, Alberta<\/a>.<\/p>\n<p>\u201cI had a chance to chat with Lori and she said something that really stuck with me,\u201d Oleksiak wrote <a href=\"https:\/\/www.instagram.com\/p\/B_5sQ77HIVq\/\" target=\"_blank\" rel=\"noopener noreferrer\">on Instagram<\/a>. \u201cShe said it was a privilege for her to serve her community. Just incredible. Well, today it\u2019s MY privilege to unveil Lori\u2019s limited-edition @cheeriosCA box as we celebrate her amazingness \u2013 thank you from the bottom of my heart for everything you and your team has done and continues to do for Canadians in need.\u201d<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/B_5sQ77HIVq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/tv\/B_5sQ77HIVq\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">Lori McRitchie has been with her food bank for the last 14 years, acting as a hands-on champion for the people of Airdrie. I had a chance to chat with Lori and she said something that really stuck with me. She said it was a privilege for her to serve her community. Just incredible. Well, today it\u2019s MY privilege to unveil Lori\u2019s limited-edition @cheeriosCA box as we celebrate her amazingness \u2013 thank you from the bottom of my heart for everything you and your team has done and continues to do for Canadians in need. If you\u2019re able to support people like Lori, head to @foodbankscanada to find out how you can donate. #CheerTheFrontline #ad<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/typicalpen\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Penny Oleksiak<\/a> (@typicalpen) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-05-07T21:29:38+00:00\">May 7, 2020 at 2:29pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>The Cheer the Food Banks Frontline initiative seeks to raise awareness about food insecurity and raise funds for food banks heavily burdened as unemployment rises during the COVID-19 crisis. Cheerios made a donation of $500,000 to Food Banks Canada, and parent company General Mills donated $600,000 worth of product.<\/p>\n<div id=\"attachment_431088\" style=\"width: 360px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-431088\" data-attachment-id=\"431088\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/oleksiak_cheerios\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-scaled.jpg\" data-orig-size=\"2560,1254\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Oleksiak_Cheerios\" data-image-description=\"&lt;p&gt;5-8-20&lt;br \/&gt;\nPenny Oleksiak cereal box&lt;br \/&gt;\nOleksiak_Cheerios&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Photo Courtesy: General Mills Canda&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-1024x502.jpg\" class=\"wp-image-431088\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-700x500.jpg\" alt=\"Oleksiak_Cheerios\" width=\"350\" height=\"171\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-1024x502.jpg 1024w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-280x137.jpg 280w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-1536x752.jpg 1536w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-2048x1003.jpg 2048w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-300x147.jpg 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-450x220.jpg 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-1200x588.jpg 1200w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-2000x980.jpg 2000w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-1837x900.jpg 1837w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-150x73.jpg 150w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-500x245.jpg 500w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/Oleksiak_Cheerios-533x261.jpg 533w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><p id=\"caption-attachment-431088\" class=\"wp-caption-text\">Photo Courtesy: General Mills Canada<\/p><\/div>\n<p>The actual cereal boxes featuring Olympians are headed to store shelves. But Cheerios will use the ad time purchased for the Olympic promotion to \u201cfocus on the inspiring employees and volunteers who are keeping Canada\u2019s food banks in operation\u201d. The first ad <a href=\"https:\/\/www.bakeryandsnacks.com\/Article\/2020\/05\/07\/Cheerios-cheers-on-Canadian-food-bank-workers\" target=\"_blank\" rel=\"noopener noreferrer\">was released this week<\/a>.<\/p>\n<p>One in eight Canadians rely on food bank support, Food Banks Canada <a href=\"https:\/\/www.businesswire.com\/news\/home\/20200504005083\/en\/Cheerios-Repurposes-Olympics-Ads-Support-Food-Banks\" target=\"_blank\" rel=\"noopener noreferrer\">said in a press release<\/a>. The organization fears that demand could spike as much as 50 percent as unprecedentedly rapid unemployment sweeps the country.<\/p>\n<p>\u201cThis generous help couldn\u2019t come at a more crucial time for food banks across the country,\u201d Food Banks Canada CEO <strong>Chris Hatch<\/strong> said. \u201cThe efforts being made by volunteers and frontline staff to keep up with demand is really heroic, and Cheerios\u2019 initiatives to boost awareness and help bring in donations is very, very welcome.\u201d<\/p>\n<p>Other participating athletes include diver <strong>Jennifer Abel,<\/strong> runner <strong>Andre De Grasse,<\/strong> gymnast <strong>Rosie MacLennan<\/strong> and skateboarder <strong>Matt Berger.<\/strong><\/p>\n<p><a href=\"https:\/\/linktr.ee\/foodbankscanada\" target=\"_blank\" rel=\"noopener noreferrer\">Donations can be made directly to Food Banks Canada<\/a>.<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"430318\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/international-swimming-hall-of-fame-asks-if-you-are-one-in-a-thousand\/one-in-thousand\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/ONE-IN-THOUSAND.png\" data-orig-size=\"197,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ONE IN THOUSAND\" data-image-description=\"&lt;p&gt;ONE IN THOUSAND&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/ONE-IN-THOUSAND.png\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/ONE-IN-THOUSAND.png\" class=\"alignleft size-full wp-image-430318\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2020\/05\/ONE-IN-THOUSAND.png\" alt=\"ONE IN THOUSAND\" width=\"197\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Show how special you are and become a member of the International Swimming Hall of Fame\u2019s \u201c<a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/product-category\/ishof-membership\/\" target=\"_blank\" rel=\"noopener noreferrer\">One In A Thousand\u201d<\/a> Club. Help keep the International Swimming Hall of Fame moving forward toward a new vision and museum by joining now!<\/p>\n<h2><\/h2>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>As one of Canada\u2019s top summer Olympic athletes, Penny Oleksiak\u2019s likeness was already set for cereal boxes this summer. But with the Tokyo Olympics postponed until 2021 thanks to the<\/p>\n","protected":false},"author":8367,"featured_media":250092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,122077,122087],"tags":[58663,122266,59826,123122,123121,120856,121252,123125,33166,123126,123124,53577,123123,25053,7419],"class_list":["post-431086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-americas","category-coronavirus","tag-2020-olympics","tag-2021-olympics","tag-andre-de-grasse","tag-cheer-the-food-banks-fronline-initiative","tag-cheerios","tag-coronavirus","tag-covid-19","tag-food-banks-canada","tag-jennifer-abel","tag-lori-mcritchie","tag-matt-berger","tag-penny-oleksiak","tag-rosie-maclennan","tag-swimming-canada","tag-tokyo-olympics"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Penny Oleksiak, Cheerios Team to Support Canada&#039;s \u2018Food Bank Heroes\u2019<\/title>\r\n<meta name=\"description\" content=\"Penny Oleksiak will grace the covers of Cheerios boxes this summer. General Mills Canada is also launching digital covers highlighting food bank workers.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Penny Oleksiak, Cheerios Team Up to Support Canada&#039;s \u2018Food Bank Heroes\u2019\" \/>\r\n<meta property=\"og:description\" content=\"Penny Oleksiak will grace the covers of Cheerios boxes this summer. General Mills Canada is also launching digital covers highlighting food bank workers.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Swimming World\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SwimmingWorld\" \/>\r\n<meta property=\"article:published_time\" content=\"2020-05-08T15:59:54+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2020-05-08T20:11:24+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/04\/penny-oleksiak-olympic-podium-rio.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1653\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1308\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Matthew De George - Senior Writer\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@sportsdoctormd\" \/>\r\n<meta name=\"twitter:site\" content=\"@swimmingworld\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew De George - Senior Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/\"},\"author\":{\"name\":\"Matthew De George - Senior Writer\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/aff20a2913cc03a514d0343a4c8788f3\"},\"headline\":\"Penny Oleksiak, Cheerios Team Up to Support Canada&#8217;s \u2018Food Bank Heroes\u2019\",\"datePublished\":\"2020-05-08T15:59:54+00:00\",\"dateModified\":\"2020-05-08T20:11:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/\"},\"wordCount\":599,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/04\/penny-oleksiak-olympic-podium-rio.jpg\",\"keywords\":[\"2020 Olympics\",\"2021 Olympics\",\"Andre De Grasse\",\"Cheer the Food Banks Fronline Initiative\",\"Cheerios\",\"coronavirus\",\"Covid-19\",\"Food Banks Canada\",\"Jennifer Abel\",\"Lori McRitchie\",\"Matt Berger\",\"Penny Oleksiak\",\"Rosie MacLennan\",\"Swimming Canada\",\"Tokyo Olympics\"],\"articleSection\":[\"-Home Slider\",\"Americas\",\"Coronavirus\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/\",\"name\":\"Penny Oleksiak, Cheerios Team to Support Canada's \u2018Food Bank Heroes\u2019\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/04\/penny-oleksiak-olympic-podium-rio.jpg\",\"datePublished\":\"2020-05-08T15:59:54+00:00\",\"dateModified\":\"2020-05-08T20:11:24+00:00\",\"description\":\"Penny Oleksiak will grace the covers of Cheerios boxes this summer. General Mills Canada is also launching digital covers highlighting food bank workers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#primaryimage\",\"url\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/04\/penny-oleksiak-olympic-podium-rio.jpg\",\"contentUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/04\/penny-oleksiak-olympic-podium-rio.jpg\",\"width\":1653,\"height\":1308,\"caption\":\"Photo Courtesy: Rob Schumacher-USA TODAY Sports\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.swimmingworldmagazine.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Penny Oleksiak, Cheerios Team Up to Support Canada&#8217;s \u2018Food Bank Heroes\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#website\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/\",\"name\":\"Swimming World\",\"description\":\"The Global Leader in Aquatic News\",\"publisher\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.swimmingworldmagazine.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\",\"name\":\"Swimming World\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg\",\"contentUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg\",\"width\":1799,\"height\":900,\"caption\":\"Swimming World\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SwimmingWorld\",\"https:\/\/x.com\/swimmingworld\",\"https:\/\/instagram.com\/swimmingworldmag\/\",\"https:\/\/www.youtube.com\/user\/SwimmingWorldSPI\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/aff20a2913cc03a514d0343a4c8788f3\",\"name\":\"Matthew De George - Senior Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7cfca9cef277cfa1a9f4150330ba69a2?s=96&d=blank&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7cfca9cef277cfa1a9f4150330ba69a2?s=96&d=blank&r=pg\",\"caption\":\"Matthew De George - Senior Writer\"},\"description\":\"Matthew De George is the Americas Correspondent for Swimming World Magazine. He's the author of two books on swimming, Duels in the Pool and Pooling Talent. He's also the assistant sports editor for the Delaware County Daily Times in Pennsylvania, where he covers high school and college sports as well as the Philadelphia Union. His work has also appeared in The Guardian and The Athletic.\",\"sameAs\":[\"http:\/\/www.swimmingworld.com\",\"https:\/\/x.com\/sportsdoctormd\"],\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/author\/mattdg\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Penny Oleksiak, Cheerios Team to Support Canada's \u2018Food Bank Heroes\u2019","description":"Penny Oleksiak will grace the covers of Cheerios boxes this summer. General Mills Canada is also launching digital covers highlighting food bank workers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/","og_locale":"en_US","og_type":"article","og_title":"Penny Oleksiak, Cheerios Team Up to Support Canada's \u2018Food Bank Heroes\u2019","og_description":"Penny Oleksiak will grace the covers of Cheerios boxes this summer. General Mills Canada is also launching digital covers highlighting food bank workers.","og_url":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/","og_site_name":"Swimming World","article_publisher":"https:\/\/www.facebook.com\/SwimmingWorld","article_published_time":"2020-05-08T15:59:54+00:00","article_modified_time":"2020-05-08T20:11:24+00:00","og_image":[{"width":1653,"height":1308,"url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/04\/penny-oleksiak-olympic-podium-rio.jpg","type":"image\/jpeg"}],"author":"Matthew De George - Senior Writer","twitter_card":"summary_large_image","twitter_creator":"@sportsdoctormd","twitter_site":"@swimmingworld","twitter_misc":{"Written by":"Matthew De George - Senior Writer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#article","isPartOf":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/"},"author":{"name":"Matthew De George - Senior Writer","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/aff20a2913cc03a514d0343a4c8788f3"},"headline":"Penny Oleksiak, Cheerios Team Up to Support Canada&#8217;s \u2018Food Bank Heroes\u2019","datePublished":"2020-05-08T15:59:54+00:00","dateModified":"2020-05-08T20:11:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/"},"wordCount":599,"commentCount":0,"publisher":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#organization"},"image":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#primaryimage"},"thumbnailUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/04\/penny-oleksiak-olympic-podium-rio.jpg","keywords":["2020 Olympics","2021 Olympics","Andre De Grasse","Cheer the Food Banks Fronline Initiative","Cheerios","coronavirus","Covid-19","Food Banks Canada","Jennifer Abel","Lori McRitchie","Matt Berger","Penny Oleksiak","Rosie MacLennan","Swimming Canada","Tokyo Olympics"],"articleSection":["-Home Slider","Americas","Coronavirus"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/","url":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/","name":"Penny Oleksiak, Cheerios Team to Support Canada's \u2018Food Bank Heroes\u2019","isPartOf":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#primaryimage"},"image":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#primaryimage"},"thumbnailUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/04\/penny-oleksiak-olympic-podium-rio.jpg","datePublished":"2020-05-08T15:59:54+00:00","dateModified":"2020-05-08T20:11:24+00:00","description":"Penny Oleksiak will grace the covers of Cheerios boxes this summer. General Mills Canada is also launching digital covers highlighting food bank workers.","breadcrumb":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#primaryimage","url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/04\/penny-oleksiak-olympic-podium-rio.jpg","contentUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/04\/penny-oleksiak-olympic-podium-rio.jpg","width":1653,"height":1308,"caption":"Photo Courtesy: Rob Schumacher-USA TODAY Sports"},{"@type":"BreadcrumbList","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/penny-oleksiak-cheerios-team-up-to-support-canadas-food-bank-heroes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.swimmingworldmagazine.com\/news\/"},{"@type":"ListItem","position":2,"name":"Penny Oleksiak, Cheerios Team Up to Support Canada&#8217;s \u2018Food Bank Heroes\u2019"}]},{"@type":"WebSite","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#website","url":"https:\/\/www.swimmingworldmagazine.com\/news\/","name":"Swimming World","description":"The Global Leader in Aquatic News","publisher":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.swimmingworldmagazine.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#organization","name":"Swimming World","url":"https:\/\/www.swimmingworldmagazine.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg","contentUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg","width":1799,"height":900,"caption":"Swimming World"},"image":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SwimmingWorld","https:\/\/x.com\/swimmingworld","https:\/\/instagram.com\/swimmingworldmag\/","https:\/\/www.youtube.com\/user\/SwimmingWorldSPI"]},{"@type":"Person","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/aff20a2913cc03a514d0343a4c8788f3","name":"Matthew De George - Senior Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7cfca9cef277cfa1a9f4150330ba69a2?s=96&d=blank&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7cfca9cef277cfa1a9f4150330ba69a2?s=96&d=blank&r=pg","caption":"Matthew De George - Senior Writer"},"description":"Matthew De George is the Americas Correspondent for Swimming World Magazine. He's the author of two books on swimming, Duels in the Pool and Pooling Talent. He's also the assistant sports editor for the Delaware County Daily Times in Pennsylvania, where he covers high school and college sports as well as the Philadelphia Union. His work has also appeared in The Guardian and The Athletic.","sameAs":["http:\/\/www.swimmingworld.com","https:\/\/x.com\/sportsdoctormd"],"url":"https:\/\/www.swimmingworldmagazine.com\/news\/author\/mattdg\/"}]}},"cc_featured_image_caption":{"caption_text":"Penny Oleksiak Photo Courtesy: Rob Schumacher-USA TODAY Sports","source_text":"","source_url":""},"jetpack_featured_media_url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/04\/penny-oleksiak-olympic-podium-rio.jpg","jetpack_shortlink":"https:\/\/wp.me\/p56Jja-1O90","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts\/431086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/users\/8367"}],"replies":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/comments?post=431086"}],"version-history":[{"count":0,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts\/431086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/media\/250092"}],"wp:attachment":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/media?parent=431086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/categories?post=431086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/tags?post=431086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}