{"id":429403,"date":"2020-04-29T08:43:45","date_gmt":"2020-04-29T15:43:45","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=429403"},"modified":"2020-04-29T08:57:51","modified_gmt":"2020-04-29T15:57:51","slug":"ncaa-board-of-governors-moves-one-step-closer-to-allow-name-image-likeness-compensation-for-athletes","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/ncaa-board-of-governors-moves-one-step-closer-to-allow-name-image-likeness-compensation-for-athletes\/","title":{"rendered":"NCAA Board of Governors Moves One Step Closer to Allow Third Party Compensation"},"content":{"rendered":"

At its meeting this week<\/a>, the NCAA Board of Governors elected to move forward with rule changes to allow student-athletes to be able to earn money off their name, image and likeness, the NCAA said in a release on Wednesday<\/a>. The supported rule changes still need to go through a rule-making structure in each of the NCAA’s three divisions for further consideration, and a formal vote will take place by January. If supported, the rule will go into effect in the 2021-22 school year.<\/p>\n

Plenty of details still need to be worked out, including how to ensure that these sponsorship deals are not being used as improper inducements to recruits.<\/p>\n

Student athletes would be allowed to benefit financially off their name and be able to earn third-party endorsements, but the use of school and conference logos would be prohibited. The board emphasized that universities or schools should not be paying its student-athletes for name, image and likeness activities, but that it could come from third parties. Student-athletes will have the same amount of opportunities as non-athletes in that they will be able to earn money off of social media opportunities and businesses they have started.<\/p>\n

\u201cThroughout our efforts to enhance support for college athletes, the NCAA has relied upon considerable feedback from and the engagement of our members, including numerous student-athletes, from all three divisions,\u201d said Michael V. Drake<\/strong>, chair of the board and president of Ohio State. \u201cAllowing promotions and third-party endorsements is uncharted territory.\u201d<\/p>\n

\u201cNCAA membership schools have embraced very real change,\u201d NCAA President Mark Emmert<\/strong> said in a conference call with reporters Wednesday.<\/p><\/blockquote>\n

The board also discussed the potential challenges to modernizing rules posed by outside legal and legislative factors that could significantly undermine the NCAA\u2019s ability to take meaningful action. As a result, it will engage Congress to take steps that include the following:<\/p>\n