{"id":402441,"date":"2019-11-16T10:58:09","date_gmt":"2019-11-16T17:58:09","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=402441"},"modified":"2019-11-16T19:53:29","modified_gmt":"2019-11-17T02:53:29","slug":"international-swimming-league-already-hinting-at-expansion-after-tokyo-olympics","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/international-swimming-league-already-hinting-at-expansion-after-tokyo-olympics\/","title":{"rendered":"International Swimming League Already Hinting At Expansion After Tokyo Olympics"},"content":{"rendered":"

International Swimming League founder\u00a0Konstantin Grigorishin\u00a0<\/strong>said in an interview with the Washington Post<\/em> this week that he is committed to expanding the league following next summer’s Tokyo Olympic Games, despite the financial struggles within the first year.<\/p>\n

The ISL has received plenty of media coverage from swimming news outlets like us at\u00a0Swimming World Magazine<\/em>, but has not expanded much to outside parties. There are no visible sponsorships on display on the pool deck or on the broadcast.<\/p>\n

The ISL became official in January and announced the eight teams and schedule in June. The league moved so quickly to get off the ground that there wasn’t enough time to garner sponsorships and many venues had already been booked.<\/p>\n

\u201cWe\u2019re in the most tough financial stage. We\u2019re investing the money,\u201d Grigorishin said. \u201cBut how do you convince a sponsor to sponsor something that does not exist? Now we have a product.\u201d<\/p>\n

There has been some good come out of the ISL with strong international ticket sales, a world record<\/a>, and an electric atmosphere on the pool deck from athletes and coaches.<\/p>\n

\n

Grigorishin is hoping there will be a boost in popularity after the 2020 Olympic Games next summer for the second season which he hopes to start in September. Year one of the International Swimming League saw eight teams compete in seven meets. Year two is projected to add two more teams that will compete in 27 total meets, with a championship slated for April 2021.<\/p>\n

\"team-cheering-\"

Cali Condors at the first ISL meet in Indianapolis; Photo Courtesy: Peter H. Bick<\/p><\/div>\n

The International Swimming League will host its first “post-season” this weekend in College Park, Maryland<\/a> as the four US-based teams (Cali Condors, LA Current, DC Trident, NY Breakers) will vie for spots in the Las Vegas final in December, with the top two teams advancing. Next week the four European-based teams (Energy Standard, London Roar, Team Iron, Aqua Centurions) will race for the same stakes in London.<\/p>\n

DC is one of the great swimming towns in the United States, hosting perhaps the top club in the country in Nation’s Capital Swim Club. Event organizers are expecting a sold-out crowd in College Park of about 1,000 fans on both Saturday and Sunday.<\/p>\n

With many of the world’s best swimmers focused on the 2020 Olympic Games, participation has been sparing.\u00a0Katie Ledecky<\/strong>, arguably the greatest female swimmer of all-time, has only swam in one meet and will be skipping this week’s meet in Maryland, despite having grown up in nearby Bethesda. Ledecky is in the middle of heavy training and elected to stay back at Stanford in hopes of qualifying for a third Olympics next summer.<\/p>\n

The International Swimming League’s Future<\/h3>\n
\"venue-\"

Indianapolis crowd for the first ever ISL meet. Photo Courtesy: Peter H. Bick<\/p><\/div>\n

\n

Ledecky has called the league a turning point for the sport, and others, such as world record holders\u00a0Lilly<\/strong> King<\/strong> and\u00a0Adam<\/strong> Peaty<\/strong>, have said the ISL represents the future for swimming. But it also could change training habits and impact performances.<\/p>\n

\n

\u201cIf it grows into what we believe it can be, it is going to totally change the way swimmers train,\u201d King said. \u201cNormally, we\u2019re such a training-driven sport, where it\u2019s normally train, train, train for maybe two big meets a year. Now it\u2019s more like a league like MLB or NFL, where you\u2019re racing every weekend. So it\u2019s definitely going to impact training. We\u2019ll see if that\u2019s a positive or a negative.\u201d<\/p>\n

The crowds at the International Swimming League have been hit-or-miss. The first match in Indianapolis sold between 700 and 1,000 tickets for each session. The meet in Dallas sold out tickets for both days. The European crowds have been fantastic in swimming terms with the Naples crowd reaching near-capacity at 1,600 in attendance, and the Budapest crowd selling 2,000+ each day.<\/p>\n

The league was built on the foundation that swimming at the Olympic Games is the most popular sport. In fact, 33 million homes in the United States<\/a> tuned into night four of NBC’s primetime Olympic coverage, which featured Katie Ledecky\u00a0<\/strong>in the women’s 200 free and\u00a0Michael Phelps\u00a0<\/strong>in the 200 fly. For contrast, 31 million people tuned into Game 7 of the NBA Finals that year when\u00a0LeBron James\u00a0<\/strong>took on the 73 win Golden State Warriors in\u00a0Steph Curry\u00a0<\/strong>and\u00a0Klay Thompson<\/strong>, ultimately bringing the Cleveland Cavaliers its first title in franchise history. That was the most watched NBA Finals game since 1998, and yet TWO of the NBC primetime nights (night four and night six — the night of the men’s 200 IM) surpassed game 7 of the NBA Finals in terms of viewership.<\/p>\n

Of course Mr. Phelps had something to do with that, bringing the sport of swimming to a whole new level in popularity. It will be interesting to see what will happen to the ratings next summer for NBC’s primetime coverage without him, although Ledecky and\u00a0Caeleb Dressel\u00a0<\/strong>should be able to draw in big audiences.<\/p>\n

There is proof that swimming is popular so why couldn’t it be that popular during non-Olympic years?<\/p>\n

But this wasn’t going to happen overnight; it would have been foolish to think the ISL would be a huge hit right off the bat. Swimming World\u00a0<\/em>editor-in-chief\u00a0Craig Lord\u00a0<\/strong>said earlier this month in a tweet<\/a> to Australian correspondent\u00a0Ian Hanson<\/strong> estimating that it will take “3-5 years for the thing to turn from subsidy to business.”<\/p>\n

To think of this in pop culture terms, NBC’s widely popular TV show The Office<\/em>\u00a0was in fear of cancellation in its first season, as revealed in the newly launched podcast\u00a0Office Ladies<\/strong> hosted by actresses\u00a0Jenna Fischer\u00a0<\/strong>and\u00a0Angela Kinsey<\/strong> who starred in all 188 episodes of the show. The show average 5.4 million viewers in its first season, which put them as the 102nd most popular show on television in the 2004-05 season. But NBC green-lit the show for a second season and ratings spiked to 8 million in the second season, eventually peaking at nine million in its fifth season to be the 52nd most popular show on television in the 2008-09 season. Of course streaming services like Netflix have given the show a second life with the show currently sitting 28th on IMDb’s “most popular shows<\/a>” list that is updated frequently with which shows are trending.<\/p>\n

But imagine if the show had been cancelled after its first season. The International Swimming League may never reach the popularity of NBC’s The Office<\/em>, but the two are comparable in that they need time to grow. Time was kind to\u00a0The Office<\/em>, so what will happen to the ISL in three to five years?<\/p>\n

Konstantin Grigorishin and the athletes are optimistic that the league has a future. It will just take time to get there.<\/p>\n<\/div>\n<\/div>\n

The Washington Post<\/a> contributed to this article.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

International Swimming League founder\u00a0Konstantin Grigorishin\u00a0said in an interview with the Washington Post this week that he is committed to expanding the league following next summer’s Tokyo Olympic Games, despite the<\/p>\n","protected":false},"author":55,"featured_media":396709,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,17,10],"tags":[71150,72289],"class_list":["post-402441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-commentary","category-world","tag-international-swimming-league","tag-konstantin-grigorishin"],"jetpack_publicize_connections":[],"yoast_head":"\r\nInternational Swimming League Already Hinting At Expansion After Tokyo Olympics - 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