{"id":400137,"date":"2019-10-29T12:14:14","date_gmt":"2019-10-29T19:14:14","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=400137"},"modified":"2019-10-29T13:32:26","modified_gmt":"2019-10-29T20:32:26","slug":"ncaa-revolution-ahoy-as-board-clears-way-for-college-athletes-to-profit-from-sporting-success","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/ncaa-revolution-ahoy-as-board-clears-way-for-college-athletes-to-profit-from-sporting-success\/","title":{"rendered":"NCAA Revolution Ahoy As Board Clears Way For College Athletes To Profit From Sporting Success"},"content":{"rendered":"

NCAA Revolution Ahoy<\/strong><\/p>\n

The NCAA<\/strong> today cleared the way for college athletes to begin profiting from their sports careers and any profile built from their success and fame.<\/p>\n

In a landmark decision that will dramatically alter college sports and its economics, and with them one of the bedrocks of the greatest success stories in sports history – the dominance of the USA in swimming – the NCAA’s governing board directed its three divisions to immediately consider changing the rules governing benefits for athletes.<\/p>\n

Changes must be made by no later than January 2021, the board stated.<\/p>\n

The move coincides with growing pressure from legislators: last month, California passed a law requiring schools in the state to allow college athletes to earn endorsement money<\/a>.<\/p>\n

\"katie-ledecky-\"

Katie Ledecky – Stanford Photo Courtesy: Peter H. Bick<\/p><\/div>\n

The shift in policy is massive for sport in the USA. Now begins the test and art of building success in a world that does allow a 16-year-old, as Katie Ledecky<\/strong> was when she claimed Olympic gold for the first time, over 800m freestyle at London 2012, to earn a living and store for the future. Perhaps, even pay the coach a bonus – and so on and so forth.<\/p>\n

In a concession the NCAA had long resisted, Michael Drake, chair of the board and president of Ohio State University, told the Wall Street Journal<\/a>:<\/p>\n

“We must embrace change.”<\/p><\/blockquote>\n

Cue the flight of mortarboards of the sporting graduate high in the air in celebration, not to mention the bank managers of the parents who help fund them too.<\/p>\n

While Joe Schooling, US-based hero of Singapore, managed to bypass rules, to some extent, that would not technically have let him access the earnings he drew with his Olympic victory over 100m butterfly at Rio 2016<\/a>, many athletes down the years, particularly Americans, had little choice but to accept the lot of the amateur athlete during their college careers.<\/p>\n

In return, of course, they received an education that would otherwise have cost dearly, sports a pathway to a college scholarship.<\/p>\n

The details of the new policy are yet to be determined. The NCAA told the WSJ that it must be “in a manner consistent with the collegiate model”.<\/p>\n

Compensation for performance or participation will still be prohibited. There will be other conditions that restrict earnings. Trust funds may now be discussed, however, and the seascape of college sports in the United States looks set to be changed in radical fashion.<\/p>\n

Where the college swimmer was previously cut off from financial reward and access to the trillion-dollar sports industry market, even if they were Olympic champions, the ability to\u00a0 attract income, such as direct sponsorship funds, will soon be available without risk to their college eligibility.<\/p>\n

In 2023, new laws will kick in allowing states to determine their own college sports rules. That would allow California, for example, to allow college sports men and women to earn from their achievements.<\/p>\n

\"venue-\"

Game-changing at the International Swimming League – Photo Courtesy: Peter H. Bick<\/p><\/div>\n

It would be a brave state that forbade that as the 21st Century rolls on and events such as the International Swimming League<\/strong><\/a> join the market that has for a while already paid swimmers for their success, FINA’s World Championships a case in point.<\/p>\n

The new policy may make it possible for swimmers to enter such events as the ISL and use trust funds and other financial vehicles to place money that they may not be able to touch during their college days but may access once their student days are done.<\/p>\n

NCAA revolution comes at a time when swimming is a sport in its relative professional infancy. Only this year have swimmers begun to understand collective bargaining and the strengths that can accrue in the way they accrued for other sports that turned ‘pro’ many years ago.<\/p>\n

GC.com carried this article in the past week: entitled “How NBA Players Became the World’s Highest-Paid Union Workers”<\/strong>, it explains the pathway that swimmers have ahead of them\u00a0 if they truly have the will to take charge of their destinies.\u00a0<\/a><\/p>\n

FINA, like other federations in the Olympic stable, did not see athlete-driven revolution coming, let alone one with a very wealthy investor backing them up.<\/p>\n

There is a journey ahead yet, one in which the whole structure of governance in Olympic sport is bound to change.<\/p>\n","protected":false},"excerpt":{"rendered":"

NCAA Revolution Ahoy The NCAA today cleared the way for college athletes to begin profiting from their sports careers and any profile built from their success and fame. In a<\/p>\n","protected":false},"author":7532,"featured_media":321336,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,6,1,7,10],"tags":[114147,56025,114149,251,114148,114150,62728,46364,40234],"class_list":["post-400137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-college","category-uncategorized","category-usa","category-world","tag-allowed","tag-athletes","tag-college-sport","tag-ncaa","tag-profit","tag-revolution","tag-rule-changes","tag-sec-swimming","tag-swimmers"],"jetpack_publicize_connections":[],"yoast_head":"\r\nNCAA Revolution Ahoy As Board Clears Way For College Athletes To Profit From Sporting Success - Swimming World<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/ncaa-revolution-ahoy-as-board-clears-way-for-college-athletes-to-profit-from-sporting-success\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"NCAA Revolution Ahoy As Board Clears Way For College Athletes To Profit From Sporting Success\" \/>\r\n<meta property=\"og:description\" content=\"NCAA Revolution Ahoy The NCAA today cleared the way for college athletes to begin profiting from their sports careers and any profile built from their success and fame. 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