{"id":396449,"date":"2019-10-06T04:00:51","date_gmt":"2019-10-06T11:00:51","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=396449"},"modified":"2019-10-04T13:34:53","modified_gmt":"2019-10-04T20:34:53","slug":"swimming-world-presents-a-voice-for-the-sport-the-world-cup-is-dead","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-world-presents-a-voice-for-the-sport-the-world-cup-is-dead\/","title":{"rendered":"Swimming World Presents &#8220;A Voice for the Sport: The World Cup is Dead!&#8221;"},"content":{"rendered":"<h1 style=\"text-align: center;\"><span style=\"color: #9c8d0e;\">A Voice for the Sport: The World Cup is Dead!<\/span><\/h1>\n<p style=\"text-align: center;\"><span style=\"color: #9c8d0e;\"><strong>By Craig Lord<\/strong><\/span><\/p>\n<p>Do you doubt the headline of this article?<\/p>\n<p>Then enter these old-timers into today\u2019s World Cup pool to see how they would place: Pam Kruse, Martha Randall, Debbie Meyer, Karen Moras, Shane Gould, Shirley Babashoff, Karen Muir, Catie Ball, Cathy Carr, Galina Prozumenschikova, Ada Kok, Donna de Varona, Claudia Kolb. And on the men\u2019s side: Alain Mosconi, Greg Charlton, Mark Spitz through Hans Fassnacht, Gunnar Larsson, Tom McBreen, Brad Cooper, Kurt Krumpholz, Rick DeMont, Michael Burton, Roland Matthes, John Hencken, David Wilkie, Kevin Berry, Gary Hall, Dick Roth to Andr\u00e1s Hargitay and other pacesetters of the Class of the \u201960s and early \u201970s.<\/p>\n<p>\u201cHey, old-timers, take a look: half a century hence, your times are going to be good for a place in a final at a \u2018World Cup\u2019 in a level-deck pool with lane lines, blocks, goggles, full-time professional training programs and coaches, sports scientists and more\u2014all part of an arsenal of performance-powering progress. What d\u2019ya think?\u201d<\/p>\n<p>Cue virtual belly laughs of the greats for the very real belly flop that FINA has allowed the World Cup to become.<br \/>\nAn overlay circa 1969\/2019 might be mistaken for satire: results at the latest round of the FINA World Cup in Singapore would have had Shane Gould and Mark Spitz, heroes of the 1972 Olympics, still in vogue on the clock.<\/p>\n<p>Tick, tock: Gould, 1973\u2014sixth in the women\u2019s 1500; Spitz, 1967 and the first world record of his career\u2014fourth in the men\u2019s 400 free. Take Australians and a handful of others out of the pool, and you have a local youth gala&#8230;not a World Cup.<\/p>\n<p>In 2019, the event title is only true because all 200-plus FINA member nations may show up if they wish, regardless of whether the swimmers are traveling at the pace of the 1960s\u201460 years on as we approach 2020 and Tokyo comes into view as an Olympic city 56 years beyond de Varona, Schollander &amp; Co.<\/p>\n<p>What went wrong after all the promise of cars parked on deck as prizes at the start of a new \u201cpro-era\u201d in pools on a European circuit in the 1980s? This: FINA took over from 1988\u2014and evolution stopped at allowing swimmers to receive pay. The program stayed, and grew and grew.<\/p>\n<p>A complex points system was compounded by an insistence on towing the entire six -, then seven-, now eight-day World Championship program into the Cup\u2019s two-day meets, while the globetrotting that was required of swimmers deterred participation because of cost and energy (including the carbon footprint kind of late). Four hours of heats\u2014as well as finals lacking context or meaning beyond the narrow pool of the faithful and the few who saw their earning power soar\u2014also made the Cup look and feel stale.<\/p>\n<p>Ironically, Katinka Hosszu, who became a millionaire by a Cup format that suited her well, contributed to that feeling: one swimmer\u2019s victory in every race on every stroke and every distance three seasons straight lacked the excitement of what makes swimming the true thrill it can be: racing.<\/p>\n<p>FINA killed it and then sought to kill off the threat\u2014namely the International Swimming League\u2014until athletes intervened to back a new pro-tour, pledging a 50-50 share for athletes. The international federation\u2019s response was to keep the Cup and bolt on a Champions\u2019 Series that ended elite-level universality (the bedrock of votes needed to maintain governance status quo).<\/p>\n<p>What should FINA do?<\/p>\n<p>Think anew. Take advice. Consider a team-based, duel-style Clash of Continents, leave the championship program to the championship, replace \u201cWorld\u201d with \u201cDevelopment\u201d Cup, and accept that the best 300 or so will be racing in the League in the latter part of each year from now on.<\/p>\n<p>Yes, the World Cup is dead. Long live new and evolving showcases for swimming between the Olympics.<\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>Craig Lord<\/strong><\/span><br \/>\n<span style=\"color: #9c8d0e;\">Editor-in-Chief<\/span><br \/>\n<em><span style=\"color: #9c8d0e;\">Swimming World Magazine<\/span><\/em><\/p>\n<p style=\"text-align: center;\">\n<strong>Check out the October issue of Swimming World, out now!<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.swimmingworldmagazine.com\/issues\/2019\/swimming-world-magazine-october-2019-issue-pdf-only\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"395823\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/swimming-world-presents-japans-daiya-seto-on-the-cover-of-october-2019-issue\/swimming-world-october-2019-cover\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover-.jpg\" data-orig-size=\"800,1070\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Swimming World October 2019 Cover Daiya Seto\" data-image-description=\"&lt;p&gt;Swimming World October 2019 Cover  Daiya Seto&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;October 2019 &lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover--700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover--766x1024.jpg\" class=\"alignnone wp-image-395823 size-full\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover-.jpg\" alt=\"Swimming World October 2019 Cover Daiya Seto\" width=\"800\" height=\"1070\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover-.jpg 800w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover--150x201.jpg 150w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover--766x1024.jpg 766w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover--300x401.jpg 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover--450x602.jpg 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover--673x900.jpg 673w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover--374x500.jpg 374w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover--245x327.jpg 245w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/09\/Swimming-World-October-2019-Cover--533x713.jpg 533w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3 style=\"text-align: center;\">Get <em>Swimming World Magazine<\/em> and <em>Swimming World Biweekly<\/em> FREE When You<br \/>\n<a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/product-category\/ishof-membership\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.swimmingworldmagazine.com\/news\/product-category\/ishof-membership\/&amp;source=gmail&amp;ust=1522345712821000&amp;usg=AFQjCNGfwbLD2OaI21g28efcR0DZZlQSOQ\"><span style=\"color: #0000ff;\">Become A Member of the International Swimming Hall of Fame<\/span><\/a><\/h3>\n<h3 style=\"text-align: center;\">Want More? <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/product\/2-year-print-and-total-access-download-past-24-issues-of-swimming-world-magazine-automatic-renewal\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.swimmingworldmagazine.com\/news\/product\/2-year-print-and-total-access-download-past-24-issues-of-swimming-world-magazine-automatic-renewal\/&amp;source=gmail&amp;ust=1522345712821000&amp;usg=AFQjCNGUtYR-CDVRKQExnpkyfZ9KA7lw2g\">Subscribe With This Special 2-Year Offer!<\/a><\/span><\/h3>\n<h3 style=\"text-align: center;\">New! 1-Year Digital Only Subscription for just $39.95 <a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/product\/swimming-world-vault-digital-only-subscription\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.swimmingworldmagazine.com\/news\/product\/swimming-world-vault-digital-only-subscription\/&amp;source=gmail&amp;ust=1522345712821000&amp;usg=AFQjCNFABDX1wfngxBgFclk9e7ThsWDuyA\"><span style=\"color: #ff0000;\">Order Now<\/span>!<\/a><\/h3>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/product\/swimming-world-magazine-october-2019-issue-pdf-only\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\"><span style=\"color: #0000ff;\">Non-Subscribers Can Download This Issue For Only $5.94<\/span><\/a><\/p>\n<p><span style=\"color: #000000;\"><br \/>\nFEATURES<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>024 MYSTERIES OF OUR MUSEUM: A MYSTERIOUS MEDAL<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by Bruce Wigo<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">A beautiful bronze medal commemorating a Japan-USA-Denmark International Swimming Meet led to the story of the best all-around woman swimmer from the early 1950s who also became one of the best Masters swimmers ever: Gail Peters Roper.<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>026 TAKEOFF TO TOKYO: DAWN OF GREATNESS<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by John Lohn<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">When the 2020 Olympic Games open next July, there will be no round-number anniversary of what Australian Dawn Fraser accomplished 56 years earlier in 1964. Rather, it is the site of the Olympiad that resonates. As Tokyo prepares to host the world\u2019s finest athletes, it also serves as the place where Fraser became the first swimmer ever to win Olympic gold in the same event at three consecutive Games\u2014a feat that, even now, is wildly difficult to comprehend.<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>030 IT\u2019S TIME FOR SOME RESPECT<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by John Lohn<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">For someone to boast four World titles and seven individual medals from the World Championships, the instant assumption is that he stands out as one of the biggest names in the sport. Sure, Japan\u2019s Daiya Seto is respected by his rivals and generally around the pool, but his exploits are greater than the recognition that has been given.<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>034 FASTER THAN EVER<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by David Rieder<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Heading into the 2020 Olympics, a young American sprint corps has turned the United States into heavy gold-medal favorites in both the 100 free and 400 free relay. However, the real contest will come at the U.S. Trials, where Olympic hopefuls must get through a cutthroat gauntlet of speed in order to earn their spots for Tokyo.<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>038 THE NEW \u201cKIDS\u201d ON THE BLOCK<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by Craig Lord<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">This month marks the beginning of a new era in swimming with the unveiling of the International Swimming League, featuring a new and dynamic format of swimming that includes a global Pro-Team tour with some of the world\u2019s greatest swimmers in action.<\/span><\/p>\n<p><span style=\"color: #000000;\">COACHING<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>010 LESSONS WITH THE LEGENDS: KAREN MOE HUMPHREYS<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by Michael J. Stott<\/strong><\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>014 SWIMMING TECHNIQUE CONCEPTS: SHOULDER INJURY PREVENTION FOR THE FREESTYLE ARM ENTRY<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by Rod Havriluk<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Every team\u2019s injury management plan should include strategies to address the freestyle arm entry and prevent shoulder injury. Major benefits also include increasing the index of coordination and, thereby, increasing swimming velocity.<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>016 A CASE FOR HIGH SCHOOL SWIMMING: ALL FOR ONE, ONE FOR ALL<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by Michael J. Stott<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">The verdict is unanimous: high school swimming adds immeasurable value to the career and experience of a young athlete.<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>051 Q&amp;A WITH COACH TERRY JONES<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by Michael J. Stott<\/strong><\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>052 HOW THEY TRAIN KAITLYNN SIMS AND LILLIE NORDMANN<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by Michael J. Stott<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">TRAINING<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>013 DRYSIDE TRAINING: BUILDING LEAN MUSCLE<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by J.R. Rosania<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">JUNIOR SWIMMER<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>042 GOLDMINDS: BUILDING A TEAM OF GREAT SWIMMING PARENTS<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by Wayne Goldsmith<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">When given the opportunity to understand the importance of their role and their influence, swimming parents can become the most powerful, positive force in their child\u2019s life.<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>054 UP &amp; COMERS: KEATON JONES<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"><strong>by Shoshanna Rutemiller<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">COLUMNS &amp; SPECIAL SECTIONS<\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>008 A VOICE FOR THE SPORT<\/strong><\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>009 BEYOND THE YARDS<\/strong><\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>018 DID YOU KNOW? MARTHA NORELIUS<\/strong><\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>019 HOLIDAY GIFT GUIDE<\/strong><\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>044 PREP SCHOOL DIRECTORY<\/strong><\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>055 GUTTERTALK<\/strong><\/span><\/p>\n<p><span style=\"color: #9c8d0e;\"><strong>056 PARTING SHOT<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Voice for the Sport: The World Cup is Dead! By Craig Lord Do you doubt the headline of this article? Then enter these old-timers into today\u2019s World Cup pool<\/p>\n","protected":false},"author":5977,"featured_media":396450,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,16],"tags":[64796,724,42711,54417,109771],"class_list":["post-396449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-swimming-world-magazine","tag-a-voice-for-the-sport","tag-craig-lord","tag-fina-world-cup","tag-swimming-world-magazine","tag-swimming-world-october-2019"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Swimming World Presents &quot;A Voice for the Sport: The World Cup is Dead!&quot; - Swimming World<\/title>\r\n<meta name=\"description\" content=\"Do you doubt the headline of this article? 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