{"id":395772,"date":"2019-09-30T09:42:38","date_gmt":"2019-09-30T16:42:38","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=395772"},"modified":"2019-09-30T09:42:38","modified_gmt":"2019-09-30T16:42:38","slug":"california-governor-defies-ncaa-signs-law-letting-college-athletes-make-money-from-endorsements","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/california-governor-defies-ncaa-signs-law-letting-college-athletes-make-money-from-endorsements\/","title":{"rendered":"California Governor Defies NCAA, Signs Law Letting College Athletes Make Money From Endorsements"},"content":{"rendered":"

California’s governor signed a law Monday that will let NCAA athletes make money from endorsements and even hire agents \u2014 a groundbreaking move that could change the course of amateur sports.<\/p>\n

The law takes effect in 2023. Students universities in the state \u2014 both public and private \u2014 will be permitted to sign deals with advertisers and profit from their names and likenesses, just like the pros, The Associated Press reported.<\/p>\n

Gov. Gavin Newsom<\/strong> said he wanted to bring fairness to athletes in “big-money” college sports, who create money for their schools.<\/p>\n

“Other college students with a talent, whether it be literature, music, or technological innovation, can monetize their skill and hard work,” he told the AP. “Student athletes, however, are prohibited from being compensated while their respective colleges and universities make millions, often at great risk to athletes’ health, academics and professional careers.”<\/strong><\/p><\/blockquote>\n

Other states could follow. The AP reports two lawmakers in South Carolina have already announced plans to draft a similar law.<\/p>\n

While the most money is likely to come from NCAA football and basketball, the new law applies to all sports. Under the law, athletes cannot be kicked off teams for getting paid. It does not apply to community colleges and prohibits athletes from accepting endorsement deals that conflict with their schools’ existing contracts, according to the AP.<\/p>\n

The NCAA is the top governing body<\/a> in sports and presides over 1,100 schools. The organization is worried about change coming from state laws rather than through the governing body itself.<\/p>\n

The NCAA asked Newsom to veto the bill, the AP reported, said it will consider its “next steps” while moving forward with “efforts to make adjustments to NCAA name, image and likeness rules that are both realistic in modern society and tied to higher education.”<\/p>\n

The AP reported that before the governor signed the bill, the NCAA cautioned that the law would give California universities an unfair recruiting advantage, which could prompt the association to bar them from competition and the NCAA could ban the schools from the group.<\/p>\n

However, the NCAA membership is voluntary. If the California schools are forced out, they could form a new governing body, adding yet another layer to the developing situation.<\/p>\n

There will be plenty of action and reaction after this law, but one thing is for sure. This issue isn’t going away.<\/p>\n

MORE COLLEGE NEWS<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

California’s governor signed a law Monday that will let NCAA athletes make money from endorsements and even hire agents \u2014 a groundbreaking move that could change the course of amateur<\/p>\n","protected":false},"author":3915,"featured_media":357981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,6],"tags":[109632,251],"class_list":["post-395772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-college","tag-gavin-newsom","tag-ncaa"],"jetpack_publicize_connections":[],"yoast_head":"\r\nCalifornia Governor Defies NCAA, Signs Law Letting Athletes Make Money<\/title>\r\n<meta name=\"description\" content=\"California Governor Defies NCAA, Signs Law Letting College Athletes Make Money From Endorsements. 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