﻿{"id":392375,"date":"2019-08-29T11:15:03","date_gmt":"2019-08-29T18:15:03","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=392375"},"modified":"2019-08-29T11:46:28","modified_gmt":"2019-08-29T18:46:28","slug":"israeli-swim-tech-company-aims-to-make-a-data-revolution","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/israeli-swim-tech-company-aims-to-make-a-data-revolution\/","title":{"rendered":"Israeli Swim-Tech Company Aims To Make a Data Revolution"},"content":{"rendered":"<p><strong>A new swim-tech company applies AI and computer vision to enable coaches and swimmers to measure all important metrics. <\/strong><a href=\"http:\/\/www.senswim.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SenSwim<\/strong><\/a><strong>\u2019s new solution requires no wearable devices to provide live feedback to every swimmer in a group using commercial cameras above the water line.<\/strong><\/p>\n<p>The Israeli national team will be the first in the world to use an innovative technology in their daily workouts. Following a <a href=\"http:\/\/bit.ly\/SenSwim_demo_day\" target=\"_blank\" rel=\"noopener noreferrer\">live demonstration<\/a> of the new SenSwim system, Israel\u2019s national coaching staff, led by <strong>Luka Gabrilo<\/strong>, requested to purchase and be the first adopters of a groundbreaking technology.<\/p>\n<p>SenSwim is a unique system that analyzes multiple swimmer&#8217;s performance in real time during workouts and competitions. It is the only system that offers a &#8216;video-only&#8217; approach that requires no wearable devices on the swimmers. The cameras can be permanently installed on the ceiling or on a side wall, no underwater cameras needed.<\/p>\n<p>It measures <strong>time, strokes, underwater dive<\/strong> and more, displays results to the swimmers on a screen and to the coach on his\/her phone or tablet. It also manages the workout by starting (sending off) the swimmers by rows using countdown and sound. No need for a stopwatch or whistle anymore.<\/p>\n<p style=\"text-align: center;\">You can watch an informational video for coaches <a href=\"http:\/\/bit.ly\/SenSwim_coaches\" target=\"_blank\" rel=\"noopener noreferrer\">here.<\/a><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7rc-MJPTpEo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>SenSwim was founded about a year ago by 3-time Olympian and All American swimmers, <strong>Gal Nevo<\/strong> (Georgia Tech) and <strong>Avinaom Barak<\/strong>, highly experienced hi-tech manager and a parent of two competitive swimmers. Living in the same town in Rishon Le Zion, Israel, they found they had a shared frustration of having no real recorded data in swimming.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"392383\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/israeli-swim-tech-company-aims-to-make-a-data-revolution\/sen-swim-logo\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo.png\" data-orig-size=\"1155,384\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sen swim logo\" data-image-description=\"&lt;p&gt;8\/28\/19&lt;br \/&gt;\npress release&lt;br \/&gt;\nsen swim logo&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo-700x384.png\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo-1024x340.png\" class=\"aligncenter wp-image-392383\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo.png\" alt=\"senswim logo\" width=\"680\" height=\"226\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo.png 1155w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo-280x93.png 280w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo-1024x340.png 1024w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo-300x100.png 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo-450x150.png 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo-150x50.png 150w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo-500x166.png 500w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-logo-533x177.png 533w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<blockquote><p>\u201cWhen we founded SenSwim, we had 3 main goals in mind,\u201d says co-founder and CEO, Gal Nevo. \u201cFirst, was to bring the data analysis revolution, that took place in many other sports, to the sport we love.<\/p>\n<p>\u201cSecond, as a competitive swimmer for more than 20 years, I knew that any solution, as useful as it will be, cannot require swimmers to change their daily routine, so a solution based on wearable devices was off the table pretty fast.&#8221;<\/p>\n<p>\u201cThird and most importantly, we wanted it to be affordable to every swimmer in the world, not just for elite Olympic level swimmers. We aim to revolutionize the experience of every young, ambitious swimmer out there, who swims dozens of miles every week without having nothing to show for. No recorded data, nothing to analyze, and no way to show off a good workout to his friends. We\u2019ve put in a lot of effort to make this system easy to install to bring the pricing down to be available to any club out there.\u201d<\/p><\/blockquote>\n<div id=\"attachment_392384\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-392384\" data-attachment-id=\"392384\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/israeli-swim-tech-company-aims-to-make-a-data-revolution\/sen-swim-founder-gal-nevo-israel\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-founder-gal-nevo-israel.jpg\" data-orig-size=\"898,628\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sen-swim-founder-gal-nevo-israel\" data-image-description=\"&lt;p&gt;8-17-20&lt;br \/&gt;\nsen-swim-founder-gal-nevo-israel&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Israeli Olympian, SenSwim Co-Founder, Gal Nevo; Photo Courtesy: Sen Swim&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-founder-gal-nevo-israel-700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-founder-gal-nevo-israel.jpg\" class=\"wp-image-392384 size-medium\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-founder-gal-nevo-israel-700x500.jpg\" alt=\"senswim-founder-gal-nevo-israel\" width=\"700\" height=\"500\" \/><p id=\"caption-attachment-392384\" class=\"wp-caption-text\">Israeli Olympian, SenSwim Co-Founder, Gal Nevo; Photo Courtesy: Sen Swim<\/p><\/div>\n<p>SenSwim is an end-to-end solution for coaches, it allows them to plan workouts, either their own or download a shared workout from the cloud. It allows coaches to focus on the swimmer\u2019s technique rather on the stopwatch. The system launches the swimmers for each set and repetition according to the interval set in the workout definitions.<\/p>\n<p>In the future it will allow coaches to manage workouts remotely by watching a live video stream together with real time analysis of the workout.<\/p>\n<p>\u201cAfter hearing out our coaching staff, I\u2019ve realized we are dealing with a unique and highly valuable system,\u201d says Israel\u2019s Swimming Association CEO <strong>Amir Tito<\/strong>, who was the decision maker in purchasing the system. \u201cWe see a cardinal importance in implementing new technologies as a part of a constant search of a relative edge over our global competitors.\u201d<\/p>\n<p>One future feature of the system will be post workout debriefing. It will allow swimmers and coaches not only to gain valuable insights, but also to be able to watch a video clip of a specific event rather than a whole practice. For example, if a coach wants to show a swimmer all his open turns in a workout, SenSwim will immediately create a short clip, only with this swimmer&#8217;s turns.<\/p>\n<p>Swimmers will have their own user profile where they can share and compare results with other swimmer around the globe. They\u2019ll be able to show off their workout on social media, including videos, like athletes from other sports do on regular basis.<\/p>\n<p>Swimmers that tried the SenSwim system claim it changes the dynamics of practice where every repetition turns in to a mini race because you can see results of all other swimmers that are displayed on the screen. Suddenly, every stroke counts, every push off the wall, every breath.<\/p>\n<div id=\"attachment_392385\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-392385\" data-attachment-id=\"392385\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/israeli-swim-tech-company-aims-to-make-a-data-revolution\/sen-swim-swimming-technology-team-looking-at-analytics\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-swimming-technology-team-looking-at-analytics.png\" data-orig-size=\"942,546\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sen-swim-swimming-technology-team-looking-at-analytics\" data-image-description=\"&lt;p&gt;8\/28\/19&lt;br \/&gt;\nsen-swim-swimming-technology-team-looking-at-analytics&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Swimmers gather to look at SenSwim analytics; Photo Courtesy: SenSwim&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-swimming-technology-team-looking-at-analytics-700x500.png\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-swimming-technology-team-looking-at-analytics.png\" class=\"wp-image-392385 size-medium\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-swimming-technology-team-looking-at-analytics-700x500.png\" alt=\"senswim-swimming-technology-team-looking-at-analytics\" width=\"700\" height=\"500\" \/><p id=\"caption-attachment-392385\" class=\"wp-caption-text\">Swimmers gather to look at SenSwim analytics; Photo Courtesy: SenSwim<\/p><\/div>\n<p>\u201cWhat excites me most is the potential of the data collected,\u201d says Nevo. \u201cThe data that will be gathered over time will help design optimal personal workout plans. Imagine a system that will tell you when is the best time to start your taper, or letting the coach know who should take it easy today and which swimmers he can push a little more. It will decrease the subjectivity in daily swimming workouts.\u201d<\/p>\n<p>The system is in its beta stage and is available to clubs around the world. If you would like to get a system for your team go to <a href=\"http:\/\/www.senswim.com\" target=\"_blank\" rel=\"noopener noreferrer\">senswim.com<\/a> or contact SenSwim\u2019s CEO at <a href=\"mailto:gal@senswim.com\" target=\"_blank\" rel=\"noopener noreferrer\">gal@senswim.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_392387\" style=\"width: 797px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-392387\" data-attachment-id=\"392387\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/israeli-swim-tech-company-aims-to-make-a-data-revolution\/sen-swim-technology-data-screen\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen.png\" data-orig-size=\"1360,696\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"sen-swim-technology-data-screen\" data-image-description=\"&lt;p&gt;8\/28\/19&lt;br \/&gt;\nGal nevo&lt;br \/&gt;\nsen-swim-technology-data-screen&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;SenSwim Live Video and analytics; Photo Courtesy: SenSwim&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen-700x500.png\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen-1024x524.png\" class=\"wp-image-392387 \" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen.png\" alt=\"sen-swim-technology-data-screen\" width=\"787\" height=\"403\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen.png 1360w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen-280x143.png 280w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen-1024x524.png 1024w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen-300x154.png 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen-450x230.png 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen-1200x614.png 1200w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen-150x77.png 150w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen-500x256.png 500w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/08\/sen-swim-technology-data-screen-533x273.png 533w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><p id=\"caption-attachment-392387\" class=\"wp-caption-text\">SenSwim Live Video and Analytics; Photo Courtesy: SenSwim<\/p><\/div>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"><span style=\"font-style: italic; color: #53565a; background: white;\">The above press release was posted by Swimming World in conjunction with\u00a0<\/span><a href=\"http:\/\/www.senswim.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: bold; font-style: italic; background: white;\">SenSwim<\/span><\/a><span style=\"font-style: italic; color: #53565a; background: white;\">.\u00a0 For press releases and advertising\u00a0inquiries\u00a0please contact<\/span><span style=\"font-style: italic; color: #0070c0; background: white;\">\u00a0<\/span><a href=\"mailto:advertising@swimmingworld.com\"><span style=\"font-weight: bold; font-style: italic; background: white;\">Advertising@SwimmingWorld.com<\/span><\/a><span style=\"font-style: italic; color: #0070c0; background: white;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new swim-tech company applies AI and computer vision to enable coaches and swimmers to measure all important metrics. SenSwim\u2019s new solution requires no wearable devices to provide live feedback<\/p>\n","protected":false},"author":7006,"featured_media":392388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[18,15],"tags":[106341,106340,28255,905,10422,106339,70877,52859],"class_list":["post-392375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaches-education","category-industry","tag-ai","tag-avinaom-barak","tag-gal-nevo","tag-israel","tag-luka-gabrilo","tag-senswim","tag-swimming-technology","tag-wearable-technology"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Israeli Swim-Tech Company Aims To Make a Data Revolution - Swimming World<\/title>\r\n<meta name=\"description\" content=\"SenSwim&#039;s new swim-tech requires no wearable devices, and applies AI and computer vision to to enable coaches and swimmers to measure important metrics.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/israeli-swim-tech-company-aims-to-make-a-data-revolution\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Israeli Swim-Tech Company Aims To Make a Data Revolution\" \/>\r\n<meta property=\"og:description\" content=\"SenSwim&#039;s new swim-tech requires no 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