{"id":386968,"date":"2019-08-02T15:44:12","date_gmt":"2019-08-02T22:44:12","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=386968"},"modified":"2019-08-02T18:39:30","modified_gmt":"2019-08-03T01:39:30","slug":"ian-hanson-an-insiders-look-at-shayna-jacks-asada-briefing-as-she-fights-to-clear-her-name","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/ian-hanson-an-insiders-look-at-shayna-jacks-asada-briefing-as-she-fights-to-clear-her-name\/","title":{"rendered":"An Insider\u2019s Look at Shayna Jack\u2019s ASADA Briefing as She Fights to Clear Her Name"},"content":{"rendered":"<p><em><strong>Ian Hanson<\/strong> has been involved in the media relations field for many years, working with numerous big names. Having spent time with Swimming Australia, he was tabbed by <strong>Shayna Jack<\/strong> to help her navigate the media process during a time of great intensity. This is an account of how Ian spent the day working with Shayna as the young Queensland swimmer started a long, protracted process to clear her name after a <a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/shayna-jack-doping-positive-reported-in-australia-after-sprinter-left-world-championships-for-personal-reasons\/\">positive drug test<\/a>.<\/em><\/p>\n<p>By Ian Hanson<\/p>\n<p>No one can fully understand the pressures that besiege a 20-year-old elite swimmer whose world comes tumbling down when she hears those fateful words: \u201cYou have tested positive to a banned substance.\u201d<\/p>\n<p>A banned substance that she had never heard of and one that she could hardy pronounce.<\/p>\n<p>But a banned substance \u2013 Ligandrol \u2013 that carries a mandatory career-ending four-year ban.<\/p>\n<p>The long, protracted process began in Brisbane yesterday with a five-hour meeting with ASADA \u2013 the Australian Sports Anti-Doping Authority.<\/p>\n<p>She arrived at the office block with her mother Pauline and solicitor and experienced Sports Law Expert <strong>Paul Horvath<\/strong> to a media throng that over the past 18 months had been reserved for Australia\u2019s \u201c<a href=\"https:\/\/www.washingtonpost.com\/news\/morning-mix\/wp\/2018\/03\/28\/sandpapergate-cheating-scandal-rocks-australian-cricket-it-beggars-belief-says-prime-minister\/?utm_term=.3b17b23a2780\" target=\"_blank\" rel=\"noopener noreferrer\">Sandpaper gate<\/a>\u201d cricketers <strong>Steve Smith<\/strong>, <strong>Cameron Bancroft<\/strong> and <strong>David Warner<\/strong> and outspoken former Wallaby <strong>Israel Folau<\/strong>.<\/p>\n<p>This was a swimmer, at just 20, yet to represent <a href=\"https:\/\/www.swimming.org.au\/\" target=\"_blank\" rel=\"noopener noreferrer\">her country<\/a> at an Olympics \u2013 but a member of the Australian all-conquering world record breaking 4x100m freestyle relay team at last year\u2019s Commonwealth Games and a Pan Pac gold medalist alongside her then training partners Cate and Bronte Campbell.<\/p>\n<p>She had the world at her feet and was more than likely going to be part of not only Australia\u2019s 4x100m but also the 4x200m freestyle relay teams at this year\u2019s World Championships.<\/p>\n<p>Plenty to look forward to, plenty to smile about and plenty to get excited about for Shayna and her whole family.<\/p>\n<p>But instead her name and her face have been plastered all over the front pages of Australia\u2019s newspapers \u2013 for all the wrong reasons.<\/p>\n<p>Coming to terms with what you have done and that the world as you knew it has been destroyed is one thing. Handling and preparing your defense to clear your name is another.<\/p>\n<p>Managing the media pressures is a beast you rarely see.<\/p>\n<p>I was sitting with her manager <strong>Phil Stoneman<\/strong> in a Brisbane hotel 24 hours before she was to meet the ASADA officials planning proceedings for the big day ahead.<\/p>\n<p>It was another balmy 25 degree (Celsius) day in Queensland\u2019s capital \u2013 that is also Australia\u2019s swimming capital. Shayna Jack is the latest in a long line of Queensland schoolgirls who have been thrust into the limelight in Australia\u2019s premier Olympic sport.<\/p>\n<p>But this day was far from a pleasant day for Shayna.<\/p>\n<p>Stoneman excused himself from the meeting saying he had just received a message from a shaking, upset Shayna saying: \u201cI\u2019m being followed.\u201d Shayna was out and about in a busy Brisbane suburb going about her daily chores and preparing herself for \u201cher first day in court.\u201d<\/p>\n<p>Stoneman is a family man himself, a triathlete who among his many clients and Olympians is also Rio Olympic swimmer and Commonwealth Games gold medalist <strong>Jack McLoughlin<\/strong>. Shayna was visibly upset and shaken that it had come to this and she eventually found her way back to her parents\u2019 home.<\/p>\n<p>The next morning the Jacks woke up to \u201cpaparazzi\u201d photos published in Queensland\u2019s Courier Mail newspaper \u2013 photos attributed to a \u201cMedia Company\u201d who had stalked the family and sold the photos. Photos of Shayna putting out the family waste bin and her mum getting in her car \u2013 adding enormous pressures to a girl who swims and who dreams about having her day in the sun at Olympic Games.<\/p>\n<p>Dreams that are diminishing by the day.<\/p>\n<p>I have seen Australia\u2019s sportsmen and women in similar predicaments in a long career in the sports industry and when Stoneman called me and asked me to help him as a mate I didn\u2019t hesitate. It\u2019s what you do in times of trouble and I had a good relationship with Shayna over many years in my former media management roles with Swimming Australia. So we put a plan together to manage Shayna\u2019s media \u2013 take all the calls, plan what would be a massive day for her and to make it as smooth as possible.<\/p>\n<p>But all the plans of mice and men don\u2019t always work, no matter how much detail you go into.<\/p>\n<p>I became the media \u201cgo to\u201d man and it was something, as I said, I had done so many tines before for the likes of <a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/ian-thorpe-believes-his-400-free-world-record-could-have-been-faster\/\"><strong>Ian Thorpe<\/strong><\/a> and <strong><a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/grant-hackett-reveals-he-swam-in-athens-with-collapsed-lung\/\">Grant Hacket<\/a>t<\/strong> at the heights of careers that hadn\u2019t always been smooth sailing in this swimming mad country.<\/p>\n<p>I spent the day before her ASADA meeting casing out the best entry and exit strategies for Shayna and her team. But the building where ASADA had hired offices at No. 10 Eagle Street in Brisbane\u2019s busy business and restaurant precinct had also been the focus of major political protests to stop Adani mining in Australia.<\/p>\n<p>So it was a nervous group of managerial staff who confronted me and a Channel 7 News crew the day before as we arrived to do a preview story on Shayna\u2019s ASADA briefing \u2013 thinking we were attached to the Adani mines protests.<\/p>\n<p>There was a media ban placed on the property. All media were confined to the footpath.<\/p>\n<p>Next morning from 5 a.m., news crews from Channel 7, Channel 9 and the ABC started arriving at the Dexus buiding for a series of Live crosses. By 11 a.m. \u2013 an hour before Shayna and her team were to arrive \u2013 the media throng, confined to the footpath, had swelled to 50, which included a dozen TV cameras, photographers. Australia\u2019s leading Olympic reporters <strong>Chris Reason<\/strong> and <strong>Damien Ryan<\/strong> and the ABC\u2019s National Sports Reporter <strong>David Mark<\/strong> had all flown in from Sydney.<\/p>\n<p>This was one of the biggest media throngs I\u2019ve ever seen in a non-Games story, and they needed and wanted to be managed.<\/p>\n<p>But it\u2019s amazing what a rogue cabbie can do to derail your plans.<\/p>\n<p>With the media in place, our cabbie \u2013 with Shayna, mum and lawyer all nervously waiting to alight \u2013 was taken some 100m from the spot reserved for him. After being instructed to drive around the block our cabbie dropped Shayna\u2019s party at another point, creating a media frenzy we had so painstakingly tried to avoid. In the rush well known and popular, Brisbane photographer <strong>Darren England<\/strong> hit the pavement hard, going down cameras and all, much to the anguish of all who saw it.<\/p>\n<p>The camera melee greeted an even more anxious Shayna who had to face the camera crews in her face as she walked, her mum Pauline\u2019s arm locked around her daughter\u2019s.<\/p>\n<p>This was a media scrum that goes with this kind of story.<\/p>\n<p>Once inside the building, a distraught Shayna had to get herself together for the first stage of the fight of her life to clear her name. As she gathered herself and her thoughts, team Shayna headed upstairs and the media team busily shook themselves down, filing their reports, their vision, preparing live crosses and a long day on the street.<\/p>\n<p>Our fallen photographer brushed it off as just another day in the office \u2013 in the streets of Brisbane.<\/p>\n<p>\u201cHow long will the briefing take?\u201d was the most asked question of the day.<\/p>\n<p>For me, I had to shake myself down and make sure that \u201cthe rogue cabbie\u201d incident didn\u2019t happen again on the way out. By 2 p.m. the natives were starting to get a little restless and Market Street was becoming a wind tunnel, as we settled in for a chilly afternoon on the street.<\/p>\n<p>How much longer?<\/p>\n<p>By 2:30, we got word, as Phil, his daughter Maddy, who works in the M5 Management Team, nestled into another coffee shop corner as the anxious wait ticked over and over. Then we got word that it would be a 3 p.m. finish\u2026which extended to 3:45\u2026.and then out to 4.30\u2026and finally 4:40 p.m.<\/p>\n<p>By this stage, anxiety levels were running high on the street and in the board room where Phil, Maddy and I were waiting to brief Shayna and to be briefed ourselves on what we could and couldn\u2019t say. When they eventually arrived, they were all on edge and just wanted it over so they could all go home. It was an emotionally draining day.<\/p>\n<p>We met with a hug and support that she needed before going out to face the music.<\/p>\n<p>I had written a statement with some key messaging for Shayna and she made it quite clear.<\/p>\n<p>\u201cI have gone over the notes and the messaging and I won\u2019t read them. I want to put this in my words. I want this to come from me,\u201d Shayna said \u2013 (Big Tick).<\/p>\n<p>\u201cI want to tell them that I aim to fight this thing and that we will leave no stone unturned until I clear my name.\u201d (Another tick).<\/p>\n<p>She was ready and admitted she had been spooked by the paparazzi and by the media scrum. But she wasn\u2019t backing away. She had grown enormously as a person, but still wondering how do you put a grown up head on a 20 year-old\u2019s shoulders?<\/p>\n<p>It\u2019s a street smartness that comes with going outside a comfort zone that has been gate-crashed in an instant by another side of life in elite sport.<\/p>\n<p>After a further 10 minutes of briefing and an encouraging, \u201cYou can do this!,\u201d Shayna switched on, like she was in the call room at a major swim meet as she prepared to walk onto her stage. This time she walked tall and delivered to a waiting media, who gave her the respect she deserved.<\/p>\n<p>This time I\u2019m happy to say it was a smooth arrival to the waiting TV crews going LIVE into their nighty bulletins.<\/p>\n<p>Shayna delivered her <a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/shayna-jack-vows-to-fight-to-clear-her-name-following-positive-doping-test\/\" target=\"_blank\" rel=\"noopener noreferrer\">statement<\/a> and answered several questions fired from the throng and solicitor Paul did his thing and delivered the process that would unfold in the pursuing months as they mounted a case to clear Shayna\u2019s name.<\/p>\n<p>Fortunately our rogue cabbie was off duty and Team Shayna were shuffled into a maxi taxi and driven back to their hotel.<\/p>\n<p>The News reporters went National, telling the story of the brave young Queensland swimmer who arrived for an ASADA briefing in tears and left after bravely fronting the media \u2013 standing tall saying she was ready to fight for her life and would leave no stone unturned.<\/p>\n<p>But our getaway driver had one last request when he saw who was in his taxi.<\/p>\n<p>\u201cHey lady&#8230;any chance of a selfie?\u201d<\/p>\n<p>\u201cNah mate\u2026just put the meter on and keep driving\u2026it\u2019s been a big day!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ian Hanson has been involved in the media relations field for many years, working with numerous big names. Having spent time with Swimming Australia, he was tabbed by Shayna Jack<\/p>\n","protected":false},"author":5440,"featured_media":386976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,1,10],"tags":[],"class_list":["post-386968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-uncategorized","category-world"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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