﻿{"id":385217,"date":"2019-08-07T08:31:16","date_gmt":"2019-08-07T15:31:16","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=385217"},"modified":"2019-08-28T16:27:34","modified_gmt":"2019-08-28T23:27:34","slug":"form-swim-goggles-with-augmented-reality-display-available-today-for-199","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/form-swim-goggles-with-augmented-reality-display-available-today-for-199\/","title":{"rendered":"FORM Swim Goggles with Augmented-Reality Display Available Today for $199"},"content":{"rendered":"<p><em>Built with fit and durability in mind, goggles covered under 45-day fit guarantee<\/em><\/p>\n<p>Today, sports technology company <u><a href=\"https:\/\/www.formswim.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FORM<\/a><\/u> announced the immediate availability of the FORM Swim Goggles, the first premium swim goggles with a see-through, augmented-reality display that delivers performance metrics in real time. Now in stock at <u><a href=\"http:\/\/www.formswim.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.formswim.com<\/a><\/u>, these goggles are priced at $199 USD with free shipping in the U.S. and Canada. Each pair is covered under a 45-day fit guarantee, and international shipping options are available.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"385227\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/form-swim-goggles-with-augmented-reality-display-available-today-for-199\/form-product-packaging-lrg-slider\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/form-product-packaging-lrg-slider.jpg\" data-orig-size=\"1000,719\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;20&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 5DS R&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1437427206&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"form-product-packaging-lrg-slider\" data-image-description=\"&lt;p&gt;form-product-packaging-lrg-slider&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/form-product-packaging-lrg-slider-700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/form-product-packaging-lrg-slider.jpg\" class=\"aligncenter wp-image-385227\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/form-product-packaging-lrg-slider.jpg\" alt=\"form-swim-goggles-product-packaging-lrg-slider\" width=\"771\" height=\"554\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/form-product-packaging-lrg-slider.jpg 1000w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/form-product-packaging-lrg-slider-278x200.jpg 278w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/form-product-packaging-lrg-slider-300x216.jpg 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/form-product-packaging-lrg-slider-450x324.jpg 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/form-product-packaging-lrg-slider-150x108.jpg 150w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/form-product-packaging-lrg-slider-500x360.jpg 500w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/form-product-packaging-lrg-slider-533x383.jpg 533w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/p>\n<p>Swimming is one of the world\u2019s biggest sports, with over 30 million active pool swimmers in the U.S. alone. The FORM Swim Goggles are the first product to give swimmers the same real-time visual feedback that\u2019s become an essential part of training for land-based sports like running and cycling. Metrics like split times, distance, stroke rate, pace per 100, and calories are displayed directly in the swimmer\u2019s line of sight, while they swim. The goggles also feature a premium design that delivers best-in-class fit and durability.<\/p>\n<div class=\"oembed-wrap\"><iframe loading=\"lazy\" title=\"FORM Smart Swim Goggles \u2013 See your metrics while you swim\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GuEj8AiOzo0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>\u201cBefore FORM, our team spent many years building ruggedized wearables for action sports like snowboarding, running, and cycling,\u201d said FORM founder and CEO <strong>Dan Eisenhardt<\/strong>. \u201cWhen we started developing the FORM Swim Goggles four years ago, we knew that giving swimmers real-time metrics was only half the battle. Fit and durability were just as important. The extensive testing we\u2019ve done over the past year shows we exceeded our original goals. The FORM Swim Goggles fit incredibly well and are truly built to last.\u201d<\/p>\n<p>The FORM Swim Goggles are built using industry-leading manufacturing processes and high-grade materials, including FDA-certified silicone eye seals and the same permanent, chemical-resistant anti-fog technology used in diving masks. In keeping with what customers expect from other leading wearable-technology products, these goggles are covered under a one-year limited warranty.<\/p>\n<div id=\"attachment_378731\" style=\"width: 669px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-378731\" data-attachment-id=\"378731\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/form-announces-swim-goggles-with-augmented-reality-display\/form_goggles_left_eye_med_reduced\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced.jpg\" data-orig-size=\"800,573\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"FORM_Goggles_Left_Eye_Med_reduced\" data-image-description=\"&lt;p&gt;7\/28\/19&lt;br \/&gt;\n7\/6\/19&lt;br \/&gt;\nFORM_Goggles_Left_Eye_Med_reduced&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Augmented Reality Swimming Goggles; Photo Courtesy: FORM Swimming&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced-700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced.jpg\" class=\" wp-image-378731\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced.jpg\" alt=\"Augmented Reality swimming goggles from FORM Swimming\" width=\"659\" height=\"472\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced.jpg 800w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced-280x200.jpg 280w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced-700x500.jpg 700w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced-300x215.jpg 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced-450x322.jpg 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced-150x107.jpg 150w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced-500x358.jpg 500w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_Goggles_Left_Eye_Med_reduced-533x382.jpg 533w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><p id=\"caption-attachment-378731\" class=\"wp-caption-text\">Augmented Reality Swimming Goggles; Photo Courtesy: FORM Swimming<\/p><\/div>\n<p>\u201cWhen you\u2019re a high-level swimmer training in the pool four hours per day, six days a week, having comfortable, well-fitted goggles is extremely important,\u201d said <strong>Scott Dickens<\/strong>, two-time Olympian and Director of Strategic Partnerships at FORM. \u201cThe FORM Swim Goggles provide that comfort, and the fit is the same as, if not better than, what swimmers are used to. The swimmers who\u2019ve tested these goggles are blown away by the fact that you have that nice, comfortable feel with real-time metrics in your line of sight.\u201d<\/p>\n<p>The FORM Swim Goggles ship with five nose-bridge sizes, from extra-small to extra-large, enabling each swimmer to achieve a tailored fit and watertight seal. FORM covers all goggles under a 45-day fit guarantee, allowing customers to try them in the pool before making them a permanent addition to their swim bag. Shipping and returns are free across the U.S. and Canada.<\/p>\n<p>Also available today is the FORM Swim App for iPhone\u00ae and Android\u2122. This app enables swimmers and coaches to review and share workouts recorded by the FORM Swim Goggles as well as to track progress over time. It also gives swimmers the freedom to customize exactly which metrics are displayed in the goggles and when each metric appears: while swimming, after turns, or during rest.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_378735\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-378735\" data-attachment-id=\"378735\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/form-announces-swim-goggles-with-augmented-reality-display\/form_app_community_resized\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Community_resized.png\" data-orig-size=\"600,820\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"FORM_App_Community_resized\" data-image-description=\"&lt;p&gt;FORM_App_Community_resized&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Be a part of a swimming  community with the FORM app; Photo Courtesy: FORM Swimming&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Community_resized-600x500.png\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Community_resized.png\" class=\"wp-image-378735 size-full\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Community_resized.png\" alt=\"FORM_App_Community_resized\" width=\"600\" height=\"820\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Community_resized.png 600w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Community_resized-146x200.png 146w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Community_resized-300x410.png 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Community_resized-450x615.png 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Community_resized-150x205.png 150w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Community_resized-366x500.png 366w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Community_resized-533x728.png 533w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-378735\" class=\"wp-caption-text\">Be a part of a swimming community with the FORM app; Photo Courtesy: FORM Swimming<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_378736\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-378736\" data-attachment-id=\"378736\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/form-announces-swim-goggles-with-augmented-reality-display\/form_app_workout_review_resized\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Workout_Review_resized.png\" data-orig-size=\"600,819\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"FORM_App_Workout_Review_resized\" data-image-description=\"&lt;p&gt;7\/28\/19&lt;br \/&gt;\npress release&lt;br \/&gt;\nFORM_App_Workout_Review_resized&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Swim workout review in the FORM app; Photo Courtesy: FORM Swimming&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Workout_Review_resized-600x500.png\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Workout_Review_resized.png\" class=\"size-full wp-image-378736\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Workout_Review_resized.png\" alt=\"FORM App workout review\" width=\"600\" height=\"819\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Workout_Review_resized.png 600w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Workout_Review_resized-147x200.png 147w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Workout_Review_resized-300x410.png 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Workout_Review_resized-450x614.png 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Workout_Review_resized-150x205.png 150w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Workout_Review_resized-366x500.png 366w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Workout_Review_resized-533x728.png 533w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-378736\" class=\"wp-caption-text\">Swim workout review in the FORM app; Photo Courtesy: FORM Swimming<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_385225\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-385225\" data-attachment-id=\"385225\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/form-swim-goggles-with-augmented-reality-display-available-today-for-199\/form_app_customize_resized\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Customize_resized.png\" data-orig-size=\"600,819\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"FORM_App_Customize_resized\" data-image-description=\"&lt;p&gt;7\/28\/19&lt;br \/&gt;\npress release&lt;br \/&gt;\nFORM_App_Customize_resized&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Swimmers can customize which metrics are displayed in the goggles and when each metric appears; Photo Courtesy: FORM &lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Customize_resized-600x500.png\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Customize_resized.png\" class=\"size-full wp-image-385225\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Customize_resized.png\" alt=\"FORM_App_Customize_resized\" width=\"600\" height=\"819\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Customize_resized.png 600w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Customize_resized-147x200.png 147w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Customize_resized-300x410.png 300w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Customize_resized-450x614.png 450w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Customize_resized-150x205.png 150w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Customize_resized-366x500.png 366w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2019\/07\/FORM_App_Customize_resized-533x728.png 533w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-385225\" class=\"wp-caption-text\">Swimmers can customize which metrics are displayed in the goggles and when each metric appears; Photo Courtesy: FORM<\/p><\/div>\n<p>The FORM Swim Goggles are available now from <u><a href=\"http:\/\/www.formswim.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.formswim.com<\/a><\/u>. The FORM Swim App is available now as a free download from the App Store and Google Play\u2122.<\/p>\n<p><em>Starting November 2019, FORM Swim Goggles will support Polar\u2019s OH1 and OH1+ optical heart rate monitors.\u00a0 <a href=\"https:\/\/www.swimmingworldmagazine.com\/news\/form-and-polar-to-bring-heart-rate-to-augmented-reality-swim-goggles\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read more about FORM<\/a>.<\/em><\/p>\n<p><strong>About FORM<\/strong><\/p>\n<p>Founded in 2016 in Vancouver, Canada, <a href=\"http:\/\/www.formswim.com.\" target=\"_blank\" rel=\"noopener noreferrer\">FORM<\/a> is a sports technology company with a simple mission: to break down the barriers between what swimming is and what it could be. The company\u2019s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur. His previous company, Recon Instruments, was founded in 2008, introduced the world\u2019s first smart eyewear for sports in 2010, and was acquired by Intel Corporation in 2015. At FORM, Dan is joined by a team of industry veterans with decades of combined expertise in sports-eyewear design, activity-tracking algorithms, and augmented-reality optics.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"><span style=\"font-style: italic; color: #53565a; background: white;\">The above press release was posted by Swimming World in conjunction with <a href=\"http:\/\/www.formswim.com\" target=\"_blank\" rel=\"noopener noreferrer\"><b>FORM Swim.<\/b><\/a><b> \u00a0<\/b><\/span><span style=\"font-style: italic; color: #53565a; background: white;\">For press releases and advertising inquiries please contact<\/span><span style=\"font-style: italic; color: #0070c0; background: white;\">\u00a0<\/span><a href=\"mailto:advertising@swimmingworld.com\"><span style=\"font-weight: bold; font-style: italic; background: white;\">Advertising@SwimmingWorld.com<\/span><\/a><span style=\"font-style: italic; color: #0070c0; background: white;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Built with fit and durability in mind, goggles covered under 45-day fit guarantee Today, sports technology company FORM announced the immediate availability of the FORM Swim Goggles, the first premium<\/p>\n","protected":false},"author":7006,"featured_media":385227,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[94347,15],"tags":[94340,68254,71468,100514,52859],"class_list":["post-385217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-form-swim","category-industry","tag-form-swimming-goggles","tag-pace-clock","tag-swim-gear","tag-swim-technology","tag-wearable-technology"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>FORM Swim Goggles with Augmented-Reality Display Available Today for $199 - Swimming World<\/title>\r\n<meta name=\"description\" content=\"Sports technology company FORM announced the immediate availability of the FORM Swim Goggles\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/form-swim-goggles-with-augmented-reality-display-available-today-for-199\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"FORM Swim Goggles with Augmented-Reality Display Available Today for $199\" \/>\r\n<meta property=\"og:description\" content=\"Sports technology company FORM announced the immediate 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