{"id":318735,"date":"2018-07-12T10:31:45","date_gmt":"2018-07-12T17:31:45","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=318735"},"modified":"2018-07-12T10:31:45","modified_gmt":"2018-07-12T17:31:45","slug":"speedo-splashes-into-90th-anniversary-celebrations","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/speedo-splashes-into-90th-anniversary-celebrations\/","title":{"rendered":"Speedo Splashes into 90th Anniversary Celebrations"},"content":{"rendered":"

Global swimwear brand, Speedo celebrates 90\u00a0<\/sup>years with the extension of its #WaterBabyForever campaign. Speedo has embarked upon a number of collaborations and activities to mark this iconic milestone including; a project to inspire people to swim, an initiative to protect the ocean, and a partnership with a world class swimmer attempting an unprecedented feat.<\/p>\n

The campaign is headlined by a renewed partnership with renowned endurance swimmer, Lewis Pugh<\/strong>, who is aiming to become the first man to swim the length of the English channel.<\/p>\n

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Photo Courtesy: Speedo<\/p><\/div>\n

Pugh, who famously completes his sub-zero challenges wearing only a Speedo brief, cap and goggles, is completing \u2018The Long Swim\u2019 to highlight the need to protect oceans and British coastlines. In his first challenge in UK water, Lewis has set off from Land’s End in Cornwall on July 12th<\/sup>\u00a0to\u00a0swim 560km down the English coastline. He is expected to complete the unprecedented journey in Dover in late August.<\/p>\n

The partnership ties in with one of the core aims of the #WaterBabyForever campaign\u00a0to preserve the world\u2019s oceans so in the next 90 years and beyond the new generation of water babies can still enjoy them.<\/p>\n

Underlining this commitment, Speedo is partnering with campaign group, Surfers Against Sewage. The group, also a partner of Pugh on the Long Swim, is working with Speedo to complete five beach clean-ups across the south coast to further highlight the dangers of materials like plastic entering the oceans. The Speedo x Surfers Against Sewage Beach Cleans will take place at key stops along Pugh\u2019s journey.<\/p>\n

The Speedo x Surfers Against Sewage Beach Cleans will take place on the following dates:<\/p>\n

COMPLETED: 11th July \u2013 Marazion Beach, Penzance
\n20th July<\/span>\u00a0\u2013 Bigbury-on-Sea, Plymouth
\n12th August<\/span>\u00a0\u2013 Stokes Bay, Portsmouth
\n19th August<\/span>\u00a0\u2013 Brighton Beach, East Sussex
\n30th August<\/span>\u00a0\u2013 Celebration Event in Dover, Kent<\/p>\n

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Speedo x Surfers Against Sewage beach clean at Marazion Beach – Photo Courtesy: Speedo<\/p><\/div>\n

Speedo will further highlight Pugh\u2019s \u2018The Long Swim\u2019 by working with inner city community swimming group, SwimDemCrew, to host a community swim in Plymouth on July 21st<\/sup>. With a shared passion for making the sport of swimming more accessible, the event will be a joint celebration of Speedo’s 90th<\/sup>\u00a0anniversary and SwimDem’s 5th<\/sup>\u00a0birthday and aims to inspire more people to enjoy the fun and freedom of life in the water.<\/p>\n

Rob Hicking<\/strong>, Brand Director at Speedo said,<\/p>\n

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\u201cOur #WaterBabyForever campaign is all about celebrating our love of the water, whether it\u2019s by protecting oceans, inspiring people to swim, or simply being at the side of swimmers as they achieve incredible feats. Today\u2019s announcements tick all of those boxes.<\/span><\/strong><\/p>\n

\u201cIn partners like Lewis Pugh, Surfers Against Sewage and Swim Dem Crew, we\u2019re working with people who share our passion for the water, and\u00a0tell the stories of real people whose experiences in the water have shaped the person they are today and demonstrate that anyone can become a water baby.\u201d<\/span><\/strong><\/p>\n<\/blockquote>\n

Lewis Pugh said,<\/p>\n

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“After 30 years of swimming in some of the most remote places in the world, and seeing the truly frightening changes in our oceans, I’m bringing my message back home. Channel rules, of course, means doing the swim wearing only swimming trunks, cap and goggles, and Speedo has always been my brand of choice. Therefore, it’s great to be partnering with the world’s leading swimwear brand again, not only to supply my equipment but to help to raise vital awareness of the critical need to focus on the health of our oceans.”<\/span><\/strong><\/p>\n<\/blockquote>\n

Swimmers inspired by Lewis’s challenge are invited to hit the pool with the aid of the Speedo On app. A new challenge has been added enabling users to aggregate their swims to match Lewis’ progress. For more information, download the app now here.\u00a0<\/a><\/p>\n

The Speedo 90th<\/sup>\u00a0Year Anniversary brand film can be watched below:<\/p>\n