{"id":299663,"date":"2018-03-08T10:47:27","date_gmt":"2018-03-08T17:47:27","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=299663"},"modified":"2018-03-08T10:47:27","modified_gmt":"2018-03-08T17:47:27","slug":"usa-swimming-sets-fourth-annual-swimbiz-conference","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-swimming-sets-fourth-annual-swimbiz-conference\/","title":{"rendered":"USA Swimming Sets Fourth Annual #SwimBiz Conference"},"content":{"rendered":"<p>USA Swimming is excited to announce the fourth annual <em>#SwimBiz: Social Media, Sponsorship and Swimming<\/em> marketing conference, set to take place <span data-term=\"goog_1209534967\">April 8-10<\/span> in Colorado Springs, Colo. #SwimBiz features insights from prominent brands on building memorable stand-out social media and marketing strategies for their teams, while emphasizing advertising, branding, communications, sponsorship and local promotions.<\/p>\n<p>Attended by team representatives from across the country, the 2018 conference will feature special keynote speakers <strong>Miranda Abney,<\/strong> Senior Marketing Director at MilkPep and <strong>Chris Weissman<\/strong>, former National Team swimmer and Partner at TopRight Partners. Weissman also previously served as the Chief Marketing Officer at HoneyBaked Ham.<\/p>\n<p>In addition, <strong>Mark Bernheimer<\/strong> of MediaWorks Resource Group will lead a media training session to help attendees better understand the news media and provide the necessary tools to communicate with reporters.<\/p>\n<p>This year\u2019s conference will also feature a special Flex Membership Workshop. The Flex Membership is a membership option that will help teams offer creative and family-friendly entry-level programs. The pre-team\/bridge programs are in place to help introduce young swimmers to competitive swimming. The workshop will focus on how to implement and creatively promote and the membership. It will also discuss how the program makes it easier to transition swimmers to competitive teams, provide an untapped source of new revenue and create a level for young swimmers that might not currently have a place in their competitive program.<\/p>\n<p>\u201cEvery year we strive to present attendees with trending, industry-leading and membership-engaging topics to help them grow their business and their base,\u201d USA Swimming Chief Marketing Officer Matt Farrell said. \u201cIn addition, at this year\u2019s event we also wanted to pay special attention to the Flex membership, available September 2018, and arm participants with the tools to take advantage of the new membership category.\u201d<\/p>\n<p>The conference will also recognize the best local marketing and promotional efforts in the sport through the #SwimBiz Club Marketing Awards. Clubs will nominate their best marketing campaign ideas from 2017 in categories such as: Best Use of Social Media, Best in Fundraising, Best in Multicultural Marketing, Marketing LSC of the Year, Marketing Club of the Year and more. A panel of experts will determine the winners and awards will be handed out at the #SwimBiz Club Marketing Awards Dinner.<\/p>\n<p>&nbsp;<\/p>\n<p>Keynote Presentations:<\/p>\n<ul>\n<li><strong>Media Training for Any Situation:<\/strong>\u00a0<strong>Inside the Mind of a Reporter<\/strong><\/li>\n<\/ul>\n<p><em>\u00a0\u00a0\u00a0 Mark Bernheimer, MediaWorks Resource Group<\/em><\/p>\n<ul>\n<li><strong>Winning with Kids: Influencing a Hard-to-Reach Audience <\/strong><\/li>\n<\/ul>\n<p><em>Miranda Abney, MilkPep Senior Marketing Director<\/em><\/p>\n<ul>\n<li><strong>Five Things I&#8217;ve Learned as a C-Level Marketer\u00a0 <\/strong><\/li>\n<\/ul>\n<p><em>Chris Weissman, Partner at TopRight Partners<\/em><\/p>\n<p><strong><br \/>\n<\/strong><\/p>\n<p>Schedule:<\/p>\n<p><em><span data-term=\"goog_1209534968\">Sunday, April 8<\/span><\/em><\/p>\n<p><span data-term=\"goog_1209534969\">1:30 \u2013 1:45 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Welcome to #SwimBiz: Opening Remarks<\/strong><\/p>\n<p><em>Matt Farrell, USA Swimming Chief Marketing Officer<\/em><\/p>\n<p><span data-term=\"goog_1209534970\">1:45 \u2013 2:15 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>What is the Flex Membership &amp; What It Means to your LSC<\/strong><\/p>\n<p><em>Tom Avischious, USA Swimming Senior Director of Field Services, Programs and Services<\/em><\/p>\n<p><span data-term=\"goog_1209534971\">2:30 \u2013 3:00 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>A Case Study on Running a Pre-Team Program<\/strong><\/p>\n<p><em>Bob Kizer, Sienna Plantation Aquatics Head Coach<\/em><\/p>\n<p><span data-term=\"goog_1209534972\">3:00 \u2013 3:30 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Ways Your Club Can Successfully Implement the Flex Membership<\/strong><\/p>\n<p><em>Mariejo Truex, USA Swimming Program &amp; Services Director<\/em><\/p>\n<p><span data-term=\"goog_1209534973\">3:45 \u2013 4:15 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Sneak Peek: Messaging, Creative Elements &amp; Tool Kit to Promote Flex to your Community<\/strong><\/p>\n<p><em>Wendy Bartlett, USA Swimming Membership Marketing Manager<\/em><\/p>\n<p><strong><em>\u00a0<\/em><\/strong><\/p>\n<p><em><span data-term=\"goog_1209534974\">Monday, April 9<\/span><\/em><\/p>\n<p><span data-term=\"goog_1209534975\">8:30 \u2013 8:45 a.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>CEO Update with Tim Hinchey<\/strong><\/p>\n<p><span data-term=\"goog_1209534976\">8:45 \u2013 9:45 a.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Keynote: Winning with Kids: Influencing a Hard-to-Reach Audience<\/strong><\/p>\n<p><em>Miranda Abney, MilkPep Senior Marketing Director<\/em><\/p>\n<p><span data-term=\"goog_1209534977\">9:55 \u2013\u00a0 10:55 a.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Media Training for Any Situation: Inside the Mind of a Reporter<\/strong><\/p>\n<p><em>Mark Bernheimer, MediaWorks Resource Group<\/em><\/p>\n<p><span data-term=\"goog_1209534978\">11:05 \u2013 11:35 a.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Event Marketing<\/strong><\/p>\n<p><em>Andrew Schnell, Stadium Senior Vice President of Corporate Strategy<\/em><\/p>\n<p><span data-term=\"goog_1209534979\">11:35 \u2013 12:05 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Copy That: Copyrights, Logos, Branding and Pitfalls<\/strong><\/p>\n<p><em>Lucinda McRoberts, USA Swimming General Counsel and VP of Business Affairs<\/em><\/p>\n<p><span data-term=\"goog_1209534980\">1:15 \u2013 1:45 p.m.<\/span><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 How to Negotiate a Swimsuit Deal for Your Team<\/strong><\/p>\n<p><em>Mark Frank, Triangle Aquatics Event &amp; Marketing Director<\/em><\/p>\n<p><span data-term=\"goog_1209534981\">1:45 \u2013 2:15 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Nielsen Report: How to Measure ROI on a Sponsorship<\/strong><\/p>\n<p><em>Rebekah Stevens, Nielsen Sports &amp; Entertainment Vice President Global Brand and Sponsorship Consulting<\/em><\/p>\n<p><span data-term=\"goog_1209534982\">2:25 \u2013 2:55 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>The Digital Age: Why Video Will Transform Your Team<\/strong><\/p>\n<p><em>Nailah Ellis Timberlake, Director of USA Swimming Productions\u00a0 <\/em><\/p>\n<p><span data-term=\"goog_1209534983\">2:55 \u2013 3:25 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>The Key Elements to Successful Sponsorship Sales<\/strong><\/p>\n<p><em>Impression Sports &amp; Entertainment<\/em><\/p>\n<p><span data-term=\"goog_1209534984\">3:35 \u2013 4:05 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Networking 101: How to Develop Partnerships Through Social Media<\/strong><\/p>\n<p><em>Fares Ksebati, MySwimPro Co-Founder and CEO<\/em><\/p>\n<p><span data-term=\"goog_1209534985\">4:05 \u2013 4:35 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Creating a Business Culture: How to Empower Your Board\/Staff to Be Your Front-Line Leaders<\/strong><\/p>\n<p><em>Paris Jacobs, Machine Aquatics Owner\/Director of Operations<\/em><\/p>\n<p><span data-term=\"goog_1209534986\">4:35 \u2013 5:05 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Marketing Plan Tools: 10 Secrets to Steal for Your (Big or Small) Club<\/strong><\/p>\n<p><em>Bob Platt, Scottsdale Aquatic Club Director of Ops\/Assistant Coach-National<\/em><\/p>\n<p><span data-term=\"goog_1209534987\">6:45 \u2013 8:30 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>#SwimBiz Marketing Awards at the Olympic Training Center<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em><span data-term=\"goog_1209534988\">Tuesday, April 10<\/span><\/em><\/p>\n<p><span data-term=\"goog_1209534989\">8:30 \u2013 9:30 a.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Keynote: Five Things I&#8217;ve Learned as a C-Level Marketer <\/strong><\/p>\n<p><em>Chris Weissman, Partner at TopRight Partners<\/em><\/p>\n<p><span data-term=\"goog_1209534990\">9:40 \u2013 10:10 a.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Swipe Right: How to Make a Memorable First Impression with Social Media for your Team<\/strong><\/p>\n<p><em>Kara Raney, USA Swimming Manger of Social Media<\/em><\/p>\n<p><span data-term=\"goog_1209534991\">10:10 \u2013 10:40 a.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>How to Get a Local Business to Sponsor a Swim Team vs. Other Youth Sports<\/strong><\/p>\n<p><em>David Orr, Sunkist Swim Team Head Coach\/CEO<\/em><\/p>\n<p><span data-term=\"goog_1209534992\">10:50 \u2013 11:20 a.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Social Media Fails: What to Do When Social Media Goes Wrong<\/strong><\/p>\n<p><em>Matt Whewell, USA Speedskating Communications Director<\/em><\/p>\n<p><span data-term=\"goog_1209534993\">11:20 \u2013 11:50 a.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Set, Direct, Protect: How Safe Sport is Critical to Running a Successful Small Business<\/strong><\/p>\n<p><em>Maggie Vail, USA Swimming Safe Sport Education Manager<\/em><\/p>\n<p><span data-term=\"goog_1209534994\">12:00 \u2013 12:30 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Utilizing the World&#8217;s Best Free Marketing Tool (aka Social Media)<\/strong><\/p>\n<p><em>Ryan Zundell, Marietta Marlins Head Coach<\/em><\/p>\n<p><span data-term=\"goog_1209534995\">12:30 p.m.<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>End of the 2018 #SwimBiz Conference<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Registration<\/strong><br \/>\nFor the full schedule, details for the #SwimBiz Club Marketing Awards and registration details visit <a href=\"http:\/\/www.usaswimming.org\/swimbiz\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.usaswimming.org\/swimbiz&amp;source=gmail&amp;ust=1520617266331000&amp;usg=AFQjCNF0RffRz7xxnh6nxF8pfiujR_Mz_Q\"><em>www.usaswimming.org\/swimbiz<\/em><\/a> or share it on social media with the #SwimBiz hashtag.<\/p>\n<p><strong>About USA Swimming<br \/>\n<\/strong>As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member\u00a0service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success.\u00a0For more information, visit\u00a0<a href=\"http:\/\/www.usaswimming.org\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.usaswimming.org&amp;source=gmail&amp;ust=1520617266331000&amp;usg=AFQjCNFdtehqb3B7aRMFt0fpKic3Grbjow\">www.usaswimming.org<\/a>.<\/p>\n<p><em>\u2014 This information came from a press release provided by USA Swimming.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>USA Swimming is excited to announce the fourth annual #SwimBiz: Social Media, Sponsorship and Swimming marketing conference, set to take place April 8-10 in Colorado Springs, Colo. #SwimBiz features insights<\/p>\n","protected":false},"author":3915,"featured_media":103512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,18],"tags":[61178,2690],"class_list":["post-299663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-coaches-education","tag-swimbiz","tag-usa-swimming"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - 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