﻿{"id":298737,"date":"2018-03-01T14:34:17","date_gmt":"2018-03-01T21:34:17","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=298737"},"modified":"2018-03-01T14:34:17","modified_gmt":"2018-03-01T21:34:17","slug":"firebelly-a-revolution-in-swim-performance-technology","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/firebelly-a-revolution-in-swim-performance-technology\/","title":{"rendered":"Firebelly: A Revolution in Swim Performance Technology"},"content":{"rendered":"<p>A revolution in swim performance technology is here! Firebelly is the world\u2019s first wearable swim device using bone conduction audio that gives you SmartFeedback<span class=\"s1\">TM<\/span>. Hear key performance feedback as you swim. After you swim, t<span class=\"s2\">rack your performance and identify areas for improvement with the free smartphone app.<\/span><\/p>\n<p style=\"padding-top: 3pt; padding-left: 2pt; text-indent: 0pt; text-align: left;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/igg.me\/at\/firebelly\" target=\"_blank\">SUPPORT THE FIREBELLY INDIEGOGO CAMPAIGN<\/a><\/span><\/p>\n<p style=\"padding-left: 2pt; text-indent: 0pt; line-height: 12pt; text-align: left;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.firebelly.me\/\" target=\"_blank\">LEARN MORE ABOUT FIREBELLY<\/a><\/span><\/p>\n<p style=\"padding-left: 2pt; text-indent: 0pt; line-height: 12pt; text-align: center;\">Watch Video<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ZpPSdHniNxA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"padding-left: 2pt; text-indent: 0pt; text-align: justify;\">No matter what your swimming goal is &#8211; get on the podium, get a best time, swim your open water race with confidence, or achieve a challenging time standard \u2013 you will know if you are on track or need to kick it up a notch.<\/p>\n<h2 style=\"padding-top: 4pt; padding-left: 2pt; text-indent: 0pt; text-align: left;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"298745\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/firebelly-a-revolution-in-swim-performance-technology\/firebelly-1\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-1.jpg\" data-orig-size=\"128,128\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"firebelly-1\" data-image-description=\"&lt;p&gt;firebelly-1&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-1.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-1.jpg\" class=\"alignleft size-full wp-image-298745\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-1.jpg\" alt=\"firebelly-1\" width=\"128\" height=\"128\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-1.jpg 128w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-1-100x100.jpg 100w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>Change the way you train<\/h2>\n<p>Hear the swim performance information you need, when you need it. Choose the type of critical swim metrics you want to hear:<\/p>\n<p>&nbsp;<\/p>\n<ul id=\"l1\">\n<li style=\"padding-top: 6pt; padding-left: 41pt; text-indent: -18pt; text-align: left;\">\n<p style=\"display: inline;\">Split time<\/p>\n<\/li>\n<li style=\"padding-left: 41pt; text-indent: -18pt; line-height: 13pt;\">\n<p style=\"display: inline;\">Total time<\/p>\n<\/li>\n<li style=\"padding-left: 41pt; text-indent: -18pt; line-height: 13pt;\">\n<p style=\"display: inline;\">Stroke count<\/p>\n<\/li>\n<li style=\"padding-left: 41pt; text-indent: -18pt; line-height: 13pt;\">\n<p style=\"display: inline;\">Stroke rate<\/p>\n<\/li>\n<li style=\"padding-left: 41pt; text-indent: -18pt; line-height: 13pt;\">\n<p style=\"display: inline;\">Distance<\/p>\n<\/li>\n<li style=\"padding-left: 41pt; text-indent: -18pt; text-align: left;\">\n<p style=\"display: inline;\">Head Position<\/p>\n<\/li>\n<\/ul>\n<p style=\"padding-top: 3pt; padding-left: 1pt; text-indent: 0pt; text-align: left;\">Imagine what you could do with this information <i><b>as you swim<\/b><\/i>. It\u2019s a game-changer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"298748\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/firebelly-a-revolution-in-swim-performance-technology\/firebelly-2\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-2.jpg\" data-orig-size=\"128,128\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"firebelly-2\" data-image-description=\"&lt;p&gt;firebelly-2&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Photo Courtesy:&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-2.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-2.jpg\" class=\"size-full wp-image-298748 alignleft\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-2.jpg\" alt=\"firebelly-2\" width=\"128\" height=\"128\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-2.jpg 128w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-2-100x100.jpg 100w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/p>\n<h2 style=\"padding-top: 2pt; padding-left: 57pt; text-indent: 0pt; text-align: left;\">Analyze your workout performance<\/h2>\n<p style=\"padding-top: 14pt; padding-left: 5pt; text-indent: 51pt; text-align: left;\">That\u2019s not all. Right after each session, you can review all of your performance data. Identify patterns in your training that lead to success\u2014and those that hinder your progress. On your own or with your on-deck or remote coach, you\u2019ll find exactly where you need to improve to<\/p>\n<p style=\"padding-left: 57pt; text-indent: 0pt; line-height: 13pt; text-align: left;\">take your performance to the next level.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"298756\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/firebelly-a-revolution-in-swim-performance-technology\/firebelly-4\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-4.jpg\" data-orig-size=\"128,128\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"firebelly-4\" data-image-description=\"&lt;p&gt;firebelly-4&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Photo Courtesy:&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-4.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-4.jpg\" class=\"size-full wp-image-298756 alignleft\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-4.jpg\" alt=\"firebelly-4\" width=\"128\" height=\"128\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-4.jpg 128w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-4-100x100.jpg 100w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><\/p>\n<h2 style=\"padding-left: 57pt; text-indent: 0pt; text-align: left;\"><a name=\"bookmark1\"><\/a>Fuel Your Motivation<\/h2>\n<p style=\"padding-top: 13pt; padding-left: 5pt; text-indent: 51pt; text-align: left;\"><a name=\"bookmark2\"><\/a>During your workout and afterward, Firebelly feeds your inner fire. Not just the desire to win\u2014but the desire to conquer your personal best. It is the voice in your ear\u2014literally\u2014that pushes you to the top of your game.<\/p>\n<h2 style=\"padding-left: 5pt; text-indent: 0pt; text-align: center;\"><a name=\"bookmark3\"><\/a>No Wires. No Earbuds. Just Freedom<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"298741\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/firebelly-a-revolution-in-swim-performance-technology\/campaign_announcement_v3\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v3.jpg\" data-orig-size=\"993,372\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"campaign_announcement_v3\" data-image-description=\"&lt;p&gt;campaign_announcement_v3&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Photo Courtesy:&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v3-700x372.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v3.jpg\" class=\"aligncenter wp-image-298741\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v3.jpg\" alt=\"campaign_announcement_v3\" width=\"650\" height=\"244\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v3.jpg 993w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v3-533x200.jpg 533w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v3-280x105.jpg 280w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p style=\"padding-left: 5pt; text-indent: 0pt; text-align: left;\">Comfortable and streamlined, Firebelly frees you to achieve your personal best<\/p>\n<p style=\"padding-left: 5pt; text-indent: 0pt; text-align: left;\">Firebelly avoids the clumsy wires and uncomfortable earbuds that distract athletes as they train. Instead, Firebelly fits quickly and easily under your goggle strap. Firebelly was designed to be as seamless to your workout as a pull buoy or pair of fins. Crystal clear bone conduction audio fuels better performance and enables you to make real-time adjustments to your swimming.<\/p>\n<blockquote>\n<p class=\"s4\" style=\"padding-top: 2pt; padding-left: 56pt; text-indent: 0pt; text-align: center;\"><span style=\"color: #008000;\">\u201cFirebelly distracts me from the pain and keeps me focused on the things I need to do to swim fast.\u201d<\/span><\/p>\n<p class=\"s5\" style=\"padding-left: 56pt; text-indent: 0pt; line-height: 13pt; text-align: center;\"><span style=\"color: #008000;\"><strong>Paul Reader, 3x USMS national champion<\/strong>.<\/span><\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"298740\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/firebelly-a-revolution-in-swim-performance-technology\/campaign_announcement_v2\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v2.jpg\" data-orig-size=\"319,649\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"campaign_announcement_v2\" data-image-description=\"&lt;p&gt;campaign_announcement_v2&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Photo Courtesy:&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v2-319x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v2.jpg\" class=\"size-full wp-image-298740 alignleft\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v2.jpg\" alt=\"campaign_announcement_v2\" width=\"319\" height=\"649\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v2.jpg 319w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v2-98x200.jpg 98w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/><\/p>\n<h2 style=\"padding-top: 2pt; padding-left: 164pt; text-indent: 0pt; text-align: left;\"><a name=\"bookmark4\"><\/a>Mobile App-Friendly<\/h2>\n<h3 style=\"padding-top: 13pt; padding-left: 164pt; text-indent: 0pt; text-align: left;\">Instant analysis<\/h3>\n<p style=\"padding-left: 164pt; text-indent: 0pt; text-align: left;\">You don\u2019t have time to run back home for your laptop to analyze your workout. Firebelly lets you pull up your post-practice data on your smartphone. Right there. Right after you step out of the pool.<\/p>\n<h3 style=\"padding-left: 164pt; text-indent: 0pt; text-align: left;\">Track performance over time<\/h3>\n<p style=\"padding-left: 164pt; text-indent: 0pt; text-align: left;\">Swimmers want to focus on the long term. With Firebelly\u2019s performance-tracking data, coaches and swimmers can see trends\u2014and make those changes that will help the numbers trend upward. Your ability to analyze long-term progress just took a gigantic leap.<\/p>\n<h2 style=\"padding-left: 164pt; text-indent: 0pt; text-align: left;\"><a name=\"bookmark5\"><\/a>For Coaches: Better Feedback, Better Swimmers<\/h2>\n<h3 style=\"padding-top: 13pt; padding-left: 57pt; text-indent: 0pt; text-align: left;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"298760\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/firebelly-a-revolution-in-swim-performance-technology\/firebelly-5\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-5.jpg\" data-orig-size=\"128,128\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"firebelly-5\" data-image-description=\"&lt;p&gt;firebelly-5&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-5.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-5.jpg\" class=\"alignleft size-full wp-image-298760\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-5.jpg\" alt=\"firebelly-5\" width=\"128\" height=\"128\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-5.jpg 128w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-5-100x100.jpg 100w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/>Coach Multiplier<\/h3>\n<p style=\"padding-left: 5pt; text-indent: 51pt; text-align: left;\">Imagine a way to clone yourself. A way to whisper game-changing metrics in the ear of every one of your swimmers at the same time as they practice.<\/p>\n<p style=\"padding-left: 5pt; text-indent: 0pt; text-align: left;\">With Firebelly, you have the next best thing. This device does it for you. Your swimmers will get real-time feedback as they swim. Split times. Stroke rate. Stroke count. Everything you want to tell them when they need it the most\u2014when they\u2019re in the water.<\/p>\n<h4 style=\"padding-left: 57pt; text-indent: 0pt; text-align: left;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"298761\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/firebelly-a-revolution-in-swim-performance-technology\/firebelly-6\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-6.jpg\" data-orig-size=\"128,128\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"firebelly-6\" data-image-description=\"&lt;p&gt;firebelly-6&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-6.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-6.jpg\" class=\"alignleft size-full wp-image-298761\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-6.jpg\" alt=\"firebelly-6\" width=\"128\" height=\"128\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-6.jpg 128w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/firebelly-6-100x100.jpg 100w\" sizes=\"auto, (max-width: 128px) 100vw, 128px\" \/><a name=\"bookmark6\"><\/a>Expand Your Focus<\/h4>\n<p style=\"padding-left: 5pt; text-indent: 51pt; text-align: left;\">It\u2019ll change the way you coach. Your swimmers will already know their metrics. Instead of keeping your eye on the stopwatch, you can expand your focus to technique feedback or simply cheering on your swimmers. When your swimmers know their numbers aren\u2019t what they aimed for, you can point out why. Right there and then. Immediately, they can make changes and fine-tune their technique. Their improved numbers will reinforce your advice. Firebelly brings intelligent coaching that helps swimmers learn on the spot.<\/p>\n<h2 style=\"padding-left: 2pt; text-indent: 0pt; line-height: 20pt; text-align: left;\"><a name=\"bookmark7\"><\/a>What Swimmers and Coaches are Saying<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"298738\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/firebelly-a-revolution-in-swim-performance-technology\/campaign_announcement_v0\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v0.jpg\" data-orig-size=\"600,380\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"campaign_announcement_v0\" data-image-description=\"&lt;p&gt;campaign_announcement_v0&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v0.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v0.jpg\" class=\"aligncenter size-full wp-image-298738\" src=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v0.jpg\" alt=\"campaign_announcement_v0\" width=\"600\" height=\"380\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v0.jpg 600w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v0-533x338.jpg 533w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2018\/03\/campaign_announcement_v0-280x177.jpg 280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"padding-top: 3pt; padding-left: 2pt; text-indent: 0pt; text-align: left;\">Matt Keller (left) is Firebelly\u2019s developer. He is a lifelong competitive swimmer with 30 years of professional technology experience. His commitment to the sport wouldn\u2019t let him release it to his fellow swimmers until it satisfied his high standards. He says, \u201cWhen I developed the Firebelly performance monitor, I knew this would be the game-changing tool that could transform this sport.\u201d<\/p>\n<p style=\"padding-left: 2pt; text-indent: 0pt; text-align: left;\">We didn\u2019t stop there, though. We\u2019ve already tested Firebelly extensively with some of the nation\u2019s most foremost competitive swimmers. And already some of these swimmers and their coaches credit Firebelly for their rapid improvement.<\/p>\n<p style=\"padding-left: 2pt; text-indent: 0pt; text-align: left;\">Specifically, they cite the device\u2019s instant feedback, comfort, and ability to track long-term progress as factors that set Firebelly apart from other devices they\u2019ve tried. The device\u2019s ability to customize each workout to specific goals they want to target makes every practice session more productive. The insight they\u2019ve gained through the device\u2019s targeted, accurate analysis has taken their performance to the next level\u2014and beyond.<\/p>\n<blockquote>\n<p style=\"padding-left: 2pt; text-indent: 0pt; text-align: left;\"><span style=\"color: #008000;\"><em>\u201cI do a lot of race pace training and Firebelly keeps me honest! I use the app<\/em><\/span><br \/>\n<span style=\"color: #008000;\"><em>to keep track of my times and I know if I&#8217;m making progress.\u201d<\/em><\/span><br \/>\n<strong><span style=\"color: #008000;\"><em>David Sims, Olympian and Masters World Record Holder<\/em><\/span><\/strong><\/p>\n<\/blockquote>\n<p style=\"padding-top: 3pt; padding-left: 2pt; text-indent: 0pt; text-align: left;\">You, too, can join the growing number of swimmers who have already signed on to the Firebelly revolution. Grab your shot at competition success. Don\u2019t wait until your competitors have theirs.<\/p>\n<p style=\"padding-top: 3pt; padding-left: 2pt; text-indent: 0pt; text-align: left;\"><a class=\"a\" href=\"https:\/\/igg.me\/at\/firebelly\" target=\"_blank\">Support our Firebelly Indiegogo Campaign<\/a> today.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A revolution in swim performance technology is here! Firebelly is the world\u2019s first wearable swim device using bone conduction audio that gives you SmartFeedbackTM. Hear key performance feedback as you<\/p>\n","protected":false},"author":10,"featured_media":298743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,1],"tags":[],"class_list":["post-298737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-uncategorized"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Firebelly: A Revolution in Swim Performance Technology - Swimming World<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/firebelly-a-revolution-in-swim-performance-technology\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Firebelly: A Revolution in Swim Performance Technology\" \/>\r\n<meta property=\"og:description\" content=\"A revolution in swim performance technology is here! Firebelly is the world\u2019s first wearable swim device using bone conduction audio that gives you SmartFeedbackTM. 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