{"id":262123,"date":"2017-06-23T10:02:10","date_gmt":"2017-06-23T17:02:10","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=262123"},"modified":"2017-06-23T10:02:10","modified_gmt":"2017-06-23T17:02:10","slug":"usa-swimming-aims-to-revamp-eating-habits-with-swimfasterfood-campaign","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-swimming-aims-to-revamp-eating-habits-with-swimfasterfood-campaign\/","title":{"rendered":"USA Swimming Aims to Revamp Eating Habits with #swimFASTERfood Campaign"},"content":{"rendered":"<p>USA Swimming is saying bye-bye to fast-food and hello to FASTER food by rising up against poor concession stand choices and overhauling how concession stands are run.\u00a0 Promoting healthy options with the new #swimFASTERfood campaign, USA Swimming is teaming up with <a href=\"http:\/\/www.chobani.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.chobani.com\/&amp;source=gmail&amp;ust=1498322531880000&amp;usg=AFQjCNGB9O4U0RWr3p2wUmwtBJpUKXmWlA\">Chobani<\/a><sup>\u00ae<\/sup> and\u00a0<a href=\"http:\/\/www.milklife.com\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.milklife.com&amp;source=gmail&amp;ust=1498322531880000&amp;usg=AFQjCNF5t2eajl6jrJQIyHsuyNd-F6cFNg\">Milk Life<\/a> to create awareness and educate USA Swimming\u2019s 400,000 members on fueling for better performance.<\/p>\n<p>\u201cHot dogs, soda, chips, nachos and candy bars are some of the most popular items in swim team concession stands, so we feel there is a better way,\u201d said <strong>Matt Farrell<\/strong>, USA Swimming Chief Marketing Officer. \u201cWe want to \u2018Take a stand against today\u2019s concession stand\u2019 to improve how swimmers of all ages prepare for an event. We can show them that eating healthy doesn\u2019t have to sacrifice taste, cost or ease of purchase.\u201d<\/p>\n<p>The campaign will include amusing short video clips, attention-grabbing taglines that take on today\u2019s eating habits in graphics and other digital assets, featuring four-time Olympic gold medalist <strong>Matt Grevers, <\/strong>that challenge swimmers and their parents to take action by making smart choices when it comes to nutrition. In addition, a #swimFASTERfood recipe guide will be available in Splash magazine and on <a href=\"http:\/\/www.swimfasterfood.com\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.swimFASTERfood.com&amp;source=gmail&amp;ust=1498322531880000&amp;usg=AFQjCNE754mUN_Cyh3kqPHXwy-U28hjwrw\">www.swimFASTERfood.com<\/a>.<\/p>\n<p>Watch the #swimFASTERfood <a href=\"https:\/\/www.usaswimming.org\/video-landing-page\/sit-and-wait-with-olympian-matt-grevers\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.usaswimming.org\/video-landing-page\/sit-and-wait-with-olympian-matt-grevers&amp;source=gmail&amp;ust=1498322531880000&amp;usg=AFQjCNFpPcJ63Cj3xQsweuE5ra3wpAlFpA\">video<\/a> series called \u201cWhat to Eat at a Meet.\u201d<\/p>\n<p>\u201cThis is a Swim-tervention! We all know feeling your best is the key to a great swim, so why fill up with typical concessions stand foods that don\u2019t make us feel that way? We\u2019re here to change that,\u201d said Grevers. \u201cSo trade in your muffins for medals and join us in the #swimFASTERfood revolution to build champions and make concessions stands more health friendly.\u201d<\/p>\n<p>To help parents become advocates for change, the campaign seeks to raise awareness that swim meet concessions contain snacks that aren\u2019t fueling young athletes to deliver their best performances.<\/p>\n<p>New research* from the USA Swimming Concessions Survey shows U.S. parents of youth athletes <em>do<\/em> want healthier options available for purchase at on-site concessions \u2013 less than two in five parents agree that concessions help fuel youth athletes to perform their best. The survey also found that:<\/p>\n<ul>\n<li>Parents are more likely to describe concessions as being unhealthy than healthy. Only 1% of parents say concessions are healthy.<\/li>\n<li>Unaided, one-fourth (24%) of parents describe concessions in terms of their unhealthiness \u2013 whether that\u2019s because they\u2019re not very nutritious, are \u201cjunk food,\u201d are sugary or are fattening.<\/li>\n<li>79% believe spectators would appreciate having healthier food and beverage options on-site. The top items parents would like to see available for purchase include fresh fruits (whole or sliced), granola\/energy bars, string cheese\/cheese cubes, nuts or seeds (e.g. almonds, peanuts, pumpkin seeds), fresh vegetables, yogurt and milk\/chocolate milk.<\/li>\n<li>81% of those who always\/frequently purchase concessions agree they personally want to see concessions offer healthier choices.<\/li>\n<li>More parents bring their own snacks than buy from concessions because bringing their own is cheaper and healthier. 50% of parents who bring food and beverages from home said they do so because it\u2019s a healthier option than what\u2019s available on-site.<\/li>\n<\/ul>\n<p>In addition to educating athletes about making smarter nutrition choices at youth sporting events, USA Swimming is making a concerted effort to engage parents, as the survey found that:<\/p>\n<ul>\n<li>Of the 42% of parents who run or contribute to stocking concessions, 64% are significantly more likely to purchase from concessions than those who rarely or never work concessions (64% vs. 37%).<\/li>\n<li>When parents are buying from concessions, they\u2019re typically getting less-than-healthy options, like hot dogs, soda, chips and nachos, and purchasing these items for themselves or their athlete. Consumers may be buying unhealthy options because this is all that concessions offer.<\/li>\n<\/ul>\n<p>\u201cWhile a balanced and nutrient dense diet is essential for all children, it is especially important that swimmers are eating foods to fuel their active bodies and minds while spending long days at meets,\u201d said <strong>Kelly Jones<\/strong>, Board Certified Sports Dietitian. \u201cUSA Swimming is inspiring change at concessions so kids have convenient options to energize them for multiple races that are spread over many hours. Having healthy recovery foods on site also optimizes the swimmer\u2019s ability to race or train again the next day. By partnering with food brands that provide the proper balance of nutrients for fuel and recovery, swimmers and their parents may include more nutritious options while away from the pool, too.&#8221;<\/p>\n<p>Additionally, the campaign will feature user-generated content on social media using the hashtag #swimFASTERfood. The swimming community will be encouraged to show support for the cause by posting healthy recipes or taking a stand against processed, high-calorie concession stand foods on Facebook, Twitter, Instagram and Pinterest.<\/p>\n<p>For more information on the #swimFASTERfood campaign please visit <a href=\"http:\/\/www.swimfasterfood.com\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.swimFASTERfood.com&amp;source=gmail&amp;ust=1498322531880000&amp;usg=AFQjCNE754mUN_Cyh3kqPHXwy-U28hjwrw\">www.swimFASTERfood.com<\/a>.<\/p>\n<p><em>*The USA Swimming Concessions Survey was conducted from June 9-10, 2017. Respondents to the survey were selected from Research Now\u2019s consumer panel to reflect a distribution of adults 18 years or older across the U.S. census regions. At the time of the survey, participants had to have at least one child aged 5 to 17 years old who actively participates in competitive youth sports. Without knowledge of USA Swimming\u2019s sponsorship, 500 respondents completed the survey.<\/em><\/p>\n<p><strong><u>About USA Swimming<\/u><\/strong><\/p>\n<p>As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member\u00a0service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success.\u00a0For more information, visit\u00a0<a href=\"http:\/\/www.usaswimming.org\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.usaswimming.org&amp;source=gmail&amp;ust=1498322531880000&amp;usg=AFQjCNFjubxTAbuw2ZIThAMgQzFCU1Rmww\">www.usaswimming.org<\/a>.<\/p>\n<p><em>Press release courtesy of USA Swimming.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>USA Swimming is saying bye-bye to fast-food and hello to FASTER food by rising up against poor concession stand choices and overhauling how concession stands are run.\u00a0 Promoting healthy options<\/p>\n","protected":false},"author":56,"featured_media":262124,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[15],"tags":[62219,62220,12011,2690],"class_list":["post-262123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-swimfasterfood","tag-chobani","tag-matt-grevers","tag-usa-swimming"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - 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