{"id":261108,"date":"2017-06-16T08:53:52","date_gmt":"2017-06-16T15:53:52","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=261108"},"modified":"2017-06-16T08:53:52","modified_gmt":"2017-06-16T15:53:52","slug":"international-olympic-committee-ends-partnership-with-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/international-olympic-committee-ends-partnership-with-mcdonalds\/","title":{"rendered":"International Olympic Committee Ends Partnership with McDonalds"},"content":{"rendered":"<p>The long-term partnership between the International Olympic Committee and McDonalds has ended. The American fast food chain had been one of the 13 companies participating in\u00a0&#8220;The Olympic Partner&#8221; program and had been sponsoring the Olympics for 40 years.<\/p>\n<p>As part of the partnership, McDonalds had been a staple in the Olympic Village, and swimmers including\u00a0<strong>Michael Phelps\u00a0<\/strong>and\u00a0<strong>Ryan Lochte\u00a0<\/strong>were known to eat there at various points during their Olympic careers.<\/p>\n<div class=\"oembed-wrap\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Michael Phelps to Bob Costas on NBC primetime after 8 medals at Athens 2004: <\/p>\n<p>&quot;Tomorrow morning will be McDonald&#39;s for sure.&quot; <a href=\"https:\/\/t.co\/Rz7acADSZA\">pic.twitter.com\/Rz7acADSZA<\/a><\/p>\n<p>&mdash; Nick Zaccardi (@nzaccardi) <a href=\"https:\/\/twitter.com\/nzaccardi\/status\/875694141325410304?ref_src=twsrc%5Etfw\">June 16, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>Find out more about the end to the agreement in the official press release, posted below (and linked <a href=\"https:\/\/www.olympic.org\/news\/ioc-and-mcdonalds-mutually-agree-to-end-worldwide-top-partnership\" target=\"_blank\">here<\/a>).<\/p>\n<blockquote><p><strong>Timo<\/strong> <strong>Lumme<\/strong>, Managing Director of IOC Television and Marketing Services, said: \u201cThe IOC\u2019s sponsorship strategy is aimed at delivering long-term partnerships that help the Olympic Movement achieve the objectives set out in Olympic Agenda 2020, our strategic roadmap for the future. This strategy is exemplified by the recent announcement of long-term, ground-breaking agreements with new and existing global Partners. In today\u2019s rapidly evolving business landscape, we understand that McDonald\u2019s is looking to focus on different business priorities. For these reasons, we have mutually agreed with McDonald\u2019s to part ways. I would like to thank our friends at McDonald\u2019s on behalf of the IOC for the commitment the company has shown to the Olympic Movement over many decades.\u201d<\/p>\n<p>\u201cAs part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities,\u201d said McDonald\u2019s Global Chief Marketing Officer <strong>Silvia<\/strong> <strong>Lagnado<\/strong>. \u201cWe have been proud to support the Olympic Movement, and we thank our customers and staff, the spectators, athletes and officials, as well as the IOC and local Olympics Games organizing committees, for all of their support over the years.\u201d<\/p>\n<p>The financial terms of the separation was agreed by all parties, details of which are confidential.<\/p>\n<p>McDonald\u2019s Worldwide TOP Partnership will end with immediate effect, however McDonald\u2019s will continue to be a sponsor of the Olympic Winter Games PyeongChang 2018 with domestic marketing rights in the Republic of Korea only. The company will deliver its Games-time operations, including restaurants in the Olympic Park and the Olympic Village.<\/p>\n<p>The IOC has no immediate plans to appoint a direct replacement in the retail food operations sponsorship category, and will review the category in the broader context of existing Olympic marketing programmes.<\/p>\n<p>The International Olympic Committee is a not-for-profit independent international organisation that redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 3.25 million goes to help athletes and sports organisations at all levels around the world.<\/p>\n<p>The IOC has long-term commercial partnerships in place; has delivered record financial contributions to the Olympic Movement in the last Olympiad (2013-2016); and is on course to deliver record contributions in the current cycle (2017-2020). All current Worldwide TOP Partners have agreements through to 2020, with Bridgestone, Panasonic and Toyota through to 2024, Alibaba through to 2028, and Omega through to 2032.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The long-term partnership between the International Olympic Committee and McDonalds has ended. The American fast food chain had been one of the 13 companies participating in\u00a0&#8220;The Olympic Partner&#8221; program and<\/p>\n","protected":false},"author":11,"featured_media":261111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,10],"tags":[208,567],"class_list":["post-261108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-world","tag-international-olympic-committee","tag-mcdonalds"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>International Olympic Committee Ends Partnership with McDonalds<\/title>\r\n<meta name=\"description\" content=\"The long-term partnership between the International Olympic Committee and McDonalds has ended. 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McDonalds had part of &quot;The Olympic Partner&quot; program.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.swimmingworldmagazine.com\/news\/international-olympic-committee-ends-partnership-with-mcdonalds\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Swimming World\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SwimmingWorld\" \/>\r\n<meta property=\"article:published_time\" content=\"2017-06-16T15:53:52+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/06\/mcdonalds-olympics.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"720\" \/>\r\n\t<meta property=\"og:image:height\" content=\"500\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"David Rieder - Senior Writer\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@David_Rieder\" \/>\r\n<meta name=\"twitter:site\" content=\"@swimmingworld\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Rieder - Senior Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/international-olympic-committee-ends-partnership-with-mcdonalds\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/international-olympic-committee-ends-partnership-with-mcdonalds\/\"},\"author\":{\"name\":\"David Rieder - Senior Writer\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/610dd0484edf5c4dba59e62a7e5b89af\"},\"headline\":\"International Olympic Committee Ends Partnership with McDonalds\",\"datePublished\":\"2017-06-16T15:53:52+00:00\",\"dateModified\":\"2017-06-16T15:53:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/international-olympic-committee-ends-partnership-with-mcdonalds\/\"},\"wordCount\":507,\"commentCount\":18,\"publisher\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/international-olympic-committee-ends-partnership-with-mcdonalds\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/06\/mcdonalds-olympics.jpg\",\"keywords\":[\"International Olympic Committee\",\"McDonald's\"],\"articleSection\":[\"-Home Slider\",\"World\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.swimmingworldmagazine.com\/news\/international-olympic-committee-ends-partnership-with-mcdonalds\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/international-olympic-committee-ends-partnership-with-mcdonalds\/\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/international-olympic-committee-ends-partnership-with-mcdonalds\/\",\"name\":\"International Olympic Committee Ends Partnership with McDonalds\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/international-olympic-committee-ends-partnership-with-mcdonalds\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/international-olympic-committee-ends-partnership-with-mcdonalds\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2017\/06\/mcdonalds-olympics.jpg\",\"datePublished\":\"2017-06-16T15:53:52+00:00\",\"dateModified\":\"2017-06-16T15:53:52+00:00\",\"description\":\"The long-term partnership between the International Olympic Committee and McDonalds has ended. 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