{"id":257030,"date":"2017-05-22T14:00:48","date_gmt":"2017-05-22T21:00:48","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=257030"},"modified":"2022-03-10T11:24:32","modified_gmt":"2022-03-10T18:24:32","slug":"the-secret-to-jolyns-success","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/the-secret-to-jolyns-success\/","title":{"rendered":"The Secret to JOLYN’s Success"},"content":{"rendered":"

by Samantha Dammann, Swimming World College Intern.\u00a0<\/em><\/p>\n

JOLYN<\/a> is a small but wildly popular clothing company based out of California that designs and manufactures swimsuits and dryland clothes for female athletes. Walk into a swim meet or on deck during a practice and the vast majority of girls that you see will be dressed in these revolutionary suits. JOLYN<\/a> has taken the competitive swimming world by storm, and for good reason.<\/p>\n

Several years ago in sunny California a group of swimmers, water polo players, and lifeguards gave up on traditional competitive swimwear. The founders thought the suits offered at the time were clunky, poorly designed, and ugly. These athletes wanted suits that were tailored for their specific sports and fabrics that represented their spirits.<\/p>\n

JOLYN<\/a> was born out of the desire to serve the female athlete.<\/p>\n

Not many people outside the watersport scene know about the company, but those inside are absolutely hooked. JOLYN<\/a> prides itself on being a niche company. \u201cIt\u2019s amazing that no one outside of a few sports knows JOLYN, but inside those sports everyone does. We like that — it\u2019s like our little secret,\u201d JOLYN said.<\/p>\n

Their unwavering focus on the specific needs of female athletes is what makes the company so successful.<\/p>\n

\u201cWe don\u2019t design for men and we don\u2019t do kids. We live in a world of limited resources. An hour spent thinking about those people is an hour taken away from our core customer,\u201d the company said.<\/span><\/p><\/blockquote>\n

JOLYN\u2019s focus has allowed them to come up with products that are exactly what female athletes want. The popularity of JOLYN\u2019s tie-back suits, one of their most iconic products, is an example of this.<\/p>\n

\u201cWe simply look to our athletes to design new products. Athletic bodies vary a lot, so some people have a hard time finding a fixed-back suit that feels great. We listened to our athletes, and made a supremely adjustable training suit\u2026 it just happened to be a tie-back,\u201d the company said.<\/span><\/p><\/blockquote>\n

Jenny London<\/strong><\/a>, a varsity swimmer at Biola University, believes JOLYN stands out as a company because of the number of options they provide to their customers.<\/p>\n

\u201cWhen they came out, I think especially with the two-pieces, there wasn\u2019t really any other company that was using them, so they definitely grew more in that width because girls want to wear two-pieces. I think they definitely had the advantage. And then with one-pieces they have styles that other companies don\u2019t have at all, like the cut outs and the tie-backs, because most are fixed backs. I think having so many options can get to a broader area of people,\u201d London said.<\/span><\/p><\/blockquote>\n

JOLYN suits are also beloved for their durability. Nothing is worse than a suit that wears thin or stretches out before the season\u2019s over, and JOLYN\u2019s high quality fabrics make sure that doesn\u2019t happen. London still wears the JOLYN two-piece she bought four years ago, and she\u2019s not the only girl who can say that.<\/p>\n

The quality of JOLYN products won the hearts of the swimming community and has created a cult following. Athletes\u2019 love for JOLYN products can be seen on the company\u2019s Instagram page: @jolynclothing<\/a>, which remains popular even during the chilly winter months. During this time girls simply switch from submitting pictures of themselves in JOLYNs at the beach to submitting pictures of themselves wearing JOLYNs while running through snow banks.<\/p>\n

Although most people know JOLYN for their suits, the company has recently produced a line of workout clothes<\/a>. The company believes using the name Dryland\u24c7<\/sup> reiterates that these products are made specifically with their target audience in mind. While sports bras and running shorts aren\u2019t unique to the swimming community, referring to an out of the water workout session as a dryland practice is. \u201cCalling it Dryland\u24c7<\/sup> is like a password for those who know what\u2019s up,\u201d according to the company.<\/p>\n

JOLYN may have caught on like a fad, but the company definitely isn\u2019t going anywhere anytime soon.<\/p>\n

All commentaries are the opinion of the author and do not necessarily reflect the views of Swimming World Magazine nor its staff.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

by Samantha Dammann, Swimming World College Intern.\u00a0 JOLYN is a small but wildly popular clothing company based out of California that designs and manufactures swimsuits and dryland clothes for female<\/p>\n","protected":false},"author":5155,"featured_media":257049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[15,7],"tags":[61644,53759],"class_list":["post-257030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-usa","tag-jenny-london","tag-jolyn"],"jetpack_publicize_connections":[],"yoast_head":"\r\nThe Secret to JOLYN's Success - 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