{"id":249224,"date":"2017-03-29T09:27:32","date_gmt":"2017-03-29T16:27:32","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=249224"},"modified":"2017-03-29T15:42:00","modified_gmt":"2017-03-29T22:42:00","slug":"usa-swimming-launches-new-website-brings-improved-features-into-users-experience","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-swimming-launches-new-website-brings-improved-features-into-users-experience\/","title":{"rendered":"USA Swimming Launches New Website; Brings Improved Features into User’s Experience"},"content":{"rendered":"

USA Swimming today unveiled an overhauled version of USASwimming.org<\/a>, with a new website that serves visitors personalized content based on their role in USA Swimming and incorporates the organization\u2019s Deck Pass benefits throughout the site.<\/p>\n

Content is segmented into \u2018personas\u2019 based on whether the user is primarily a swimmer, coach, parent, official or team leader. The information is then presented based on the user\u2019s primary role, such as top workouts for athletes, coaching tips for coaches, nutrition recommendations for parents, training resources and rules interpretations for officials and club and governance documents for team leaders.<\/p>\n

Also integrated throughout the site are the important membership features of a Deck Pass account<\/a> \u2013 such as times, performance achievements and certifications. Deck Pass can be personalized and customized to the user\u2019s profile, with new data visualizations that quickly and easily track individual progress and that of the team.<\/p>\n

\u201cAs USA Swimming\u2019s digital communication hub, this new site will be the primary source for information, times, events, education and resources about the sport and the organization. The new version of Deck Pass will stand out as an incredible member benefit,\u201d said USA Swimming Chief Marketing Officer Matt Farrell<\/strong>. \u201cThe three main goals of the site, and our measures of success, will be programs, participation and purchase. We will use the site to drive usage of our many programs offered, encourage participation in the sport and also drive revenue.\u201d<\/p>\n

With nearly 60 percent of USASwimming.org<\/a> traffic coming from mobile devices, the new site is mobile-friendly to get those users the most frequently-accessed content fast. A responsive design highlights large, vibrant images and content blocks that stack and re-order for thousands of variations of laptops, tablets or phones.<\/p>\n

\u201cAfter getting feedback from users and a thorough analysis of user experience, we\u2019re bringing forward some great features that USA Swimming members will love, including personalized content, bookmarks, streamlined navigation and new-and-improved Deck Pass integrated throughout the site,\u201d USA Swimming Director of IT John Burbidge<\/strong>. \u201cWith the trend of more users accessing the site on handheld devices, they will find this site to be more usable than ever.\u201d<\/p>\n

For a quick tutorial on the new site, please click here<\/a>. Key features include:<\/p>\n