{"id":248319,"date":"2017-03-23T10:34:17","date_gmt":"2017-03-23T17:34:17","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=248319"},"modified":"2017-03-23T10:34:17","modified_gmt":"2017-03-23T17:34:17","slug":"speedo-usa-and-life-time-launch-water-xtreme-wtrx-class","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/speedo-usa-and-life-time-launch-water-xtreme-wtrx-class\/","title":{"rendered":"Speedo USA and Life Time Launch Water Xtreme (WTRX) Class"},"content":{"rendered":"<p>The \u201cWTRX\u201d (Water Xtreme) class, designed in partnership with Speedo USA, a division of PVH Corp. (NYSE: PVH), and Healthy Way of Life Company, Life Time\u00ae, is changing the perception of the \u201caqua\u201d class by combining the intensity and camaraderie of the ultimate boot camp with effective, lower impact water movements. \u201cWTRX\u201d will launch at more than 40 select Life Time destinations by April 1 and grow to more than 85 locations by the end of 2017 as part of the exclusive partnership. Each class will be taught by certified instructors, outfitted in Speedo apparel and footwear, and feature newly developed Speedo aquatic training aids, including the \u201cPush Plate\u201d and \u201cWake\u201d water shoe.<\/p>\n<p>\u201cWe are excited about our Life Time partnership and the opportunity it represents for our brand,\u201d says <strong>John Graham<\/strong>, President of Speedo USA. \u201cTraditional lap swimming continues to be a great full-body workout but we know the power of aquatic training goes beyond horizontal swimming and look forward to introducing Life Time\u2019s members to this full-body training experience.\u201d<\/p>\n<p>\u201cWTRX\u201d revolutionizes water fitness by harnessing and amplifying the training benefits of water. The new class complements land-based routines and allows for customization based on fitness goals, including Power, Endurance and Recovery, and serves as an extension of the Speedo USA\u2019s science-based, total body aquatic training program, Speedo Fit, created by Speedo USA in partnership with EXOS.<\/p>\n<p>\u201cAt Life Time, we\u2019re committed to providing our members with the most innovative, effective and entertaining work out programs,\u201d says <strong>John Reilly<\/strong>, President, Fitness and Nutrition Division, Life Time Fitness. \u201cWe believe \u2018WTRX,\u2019 which we\u2019ve created with Speedo USA, will quickly become a favorite and change the way our members view and think about aqua training as part of their healthy way of life.\u201d<\/p>\n<p>In addition to partnering on the design of the \u201cWTRX\u201d class, Speedo will become the Official Aqua Training Partner, and the exclusive Aquatic Outfitter and Aquatic Fitness Equipment Provider, for Life Time\u2019s more than 120 destinations across the United States and Canada. As the official apparel outfitter, Speedo products will be sold at Life Time\u2019s Pro Shops and online retail store, shop.lifetimefitness.com. Featured products will include elite, performance, fitness and recreational swim apparel as well as goggles, caps and training aids. Speedo will also be the Title Sponsor of the Life Time Tri Series, the nation\u2019s premier triathlon series, with iconic events such as the New York City Triathlon, Chicago Triathlon and South Beach Triathlon.<\/p>\n<p>To see if \u201cWTRX\u201d is offered at your local Life Time, visit <a href=\"http:\/\/www.LifeTimeFitness.com\" target=\"_blank\">www.LifeTimeFitness.com<\/a>.<\/p>\n<h3><b>About Speedo<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\">Speedo <\/span><\/i><span style=\"font-weight: 400;\">is the world\u2019s leading swimwear brand. \u00a0The teams at Speedo are passionate about life in and around the water, creating revolutionary new technologies, designs and innovations, and supporting swimming from the grassroots to the elite level. In the 1920\u2019s Speedo made history with the <\/span><i><span style=\"font-weight: 400;\">Racerback<\/span><\/i><span style=\"font-weight: 400;\">, the world\u2019s first non-wool suit. In 2008, Speedo redefined swimwear again with <\/span><i><span style=\"font-weight: 400;\">Fastskin LZR RACER<\/span><\/i><span style=\"font-weight: 400;\">, one of the fastest and most technologically advanced swimsuits ever created; 2011 saw Speedo unveil another world first with the <\/span><i><span style=\"font-weight: 400;\">Fastskin<\/span><\/i><span style=\"font-weight: 400;\"> Racing System &#8211; a cap, goggle and suit designed to work together as one.\u00a0 <\/span><i><span style=\"font-weight: 400;\">Speedo<\/span><\/i><span style=\"font-weight: 400;\"> is owned by Speedo Holdings B.V. and distributed in over 170 countries around the world; in North America and the Caribbean, <\/span><i><span style=\"font-weight: 400;\">Speedo<\/span><\/i><span style=\"font-weight: 400;\"> is licensed exclusively to Warnaco Swimwear Inc., a wholly owned subsidiary of PVH Corp. To find out more, visit <\/span><a href=\"http:\/\/www.speedousa.com\" target=\"_blank\"><span style=\"font-weight: 400;\">www.speedousa.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>About PVH<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With a history going back over 135 years,\u00a0PVH Corp.\u00a0has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries and over\u00a0$8 billion\u00a0in annual revenues. We own the iconic\u00a0<\/span><i><span style=\"font-weight: 400;\">CALVIN KLEIN,\u00a0Tommy Hilfiger,\u00a0Van Heusen, IZOD, ARROW, Speedo*,\u00a0Warner&#8217;s<\/span><\/i><span style=\"font-weight: 400;\">\u00a0and\u00a0<\/span><i><span style=\"font-weight: 400;\">Olga\u00a0<\/span><\/i><span style=\"font-weight: 400;\">brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*The\u00a0<\/span><i><span style=\"font-weight: 400;\">Speedo<\/span><\/i><span style=\"font-weight: 400;\">\u00a0brand is licensed for\u00a0North America\u00a0and the\u00a0Caribbean\u00a0in perpetuity from\u00a0Speedo International, Ltd.<\/span><\/p>\n<h3><b>About Life Time\u00ae <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Life Time\u00ae is a privately held, comprehensive health and lifestyle company that offers a personalized and scientific approach to long-term health and wellness. Through its portfolio of distinctive resort-like destinations, athletic events and corporate health services, the Healthy Way of Life Company helps members achieve their goals everyday with the support of a team of dedicated professionals and an array of proprietary health assessments. As of March 2017 the company operates 122 centers in 26 states and 35 major markets under the LIFE TIME FITNESS\u00ae and LIFE TIME ATHLETIC\u00ae brands in the United States and Canada.<\/p>\n<p><em>Press release courtesy of Speedo<\/em><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The \u201cWTRX\u201d (Water Xtreme) class, designed in partnership with Speedo USA, a division of PVH Corp. (NYSE: PVH), and Healthy Way of Life Company, Life Time\u00ae, is changing the perception<\/p>\n","protected":false},"author":56,"featured_media":248320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[15],"tags":[35908,60851],"class_list":["post-248319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-speedo-usa","tag-wtrx"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - 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