{"id":247086,"date":"2017-03-17T16:01:45","date_gmt":"2017-03-17T23:01:45","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=247086"},"modified":"2017-03-17T16:01:45","modified_gmt":"2017-03-17T23:01:45","slug":"usa-swimming-captures-second-award-for-swimunited-campaign","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-swimming-captures-second-award-for-swimunited-campaign\/","title":{"rendered":"USA Swimming Captures Second Award for #SwimUnited Campaign"},"content":{"rendered":"

USA Swimming captured its second award for its summer #SwimUnited campaign in PR News Week’s Best in Arts, Entertainment, Sports and Media Campaign for 2017.\u00a0Teaming\u00a0up with Colle + McVoy, USA Swimming created the two-part campaign that beat\u00a0out finalists such as Netflix and\u00a0P&G\u2019s Thank You, Mom campaign.<\/p>\n

\u201cIt\u2019s an incredible honor to bring home another win for USA Swimming,\u201d said Jake Grosser<\/strong>, USA Swimming Marketing Manager. \u201cThe success of the campaign was overwhelming and we\u2019re excited to see the long-lasting effect on our membership as we start the 2017 swim season.\u201d<\/p>\n

During swimming\u2019s biggest events of U.S. Olympic Team Trials \u2013 Swimming and the 2016 Olympic Games in Rio de Janeiro the campaign led to a 98% increase in swim team searches on SwimToday.org and more than double the Google searches for \u201cSwimming + Team\u201d than the past three Olympic Games.<\/p>\n

The first phase of the campaign focused on USA Swimming\u2019s partnership with Disney\u2019s Finding Dory that encouraged families and fans to \u201cJust Keep Swimming\u201d onto a team. The second phase concentrated on user-generated social media content using #SwimUnited from fans, members and celebrities such as\u00a0Conan O\u2019Brien,\u00a0Ludacris, Leslie Jones,\u00a0Antonio\u00a0Brown, Molly Sims<\/strong> and Hilary Rhoda<\/strong>.<\/p>\n

Highlights of the campaign included:<\/p>\n