{"id":241380,"date":"2017-02-16T16:09:17","date_gmt":"2017-02-16T23:09:17","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=241380"},"modified":"2017-02-16T16:09:17","modified_gmt":"2017-02-16T23:09:17","slug":"swimtoday-wins-prestigious-2016-national-sports-forum-sammy-award","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/swimtoday-wins-prestigious-2016-national-sports-forum-sammy-award\/","title":{"rendered":"SwimToday Wins Prestigious 2016 National Sports Forum SAMMY Award"},"content":{"rendered":"

USA Swimming is thrilled to announce SwimToday has received the National Sports Forum SAMMY (Sales Advertising Marketing Management Idea of the Year) Award for 2016 for its summer two-phase campaign \u2013 partnering with Finding Dory and the #SwimUnited campaign.<\/p>\n

During swimming\u2019s biggest events of U.S. Olympic Team Trials \u2013 Swimming and the 2016 Olympic Games in Rio de Janeiro the campaign saw a 98% increase in swim team searches on SwimToday.org and more than double the Google searches for \u201cSwimming + Team\u201d than the past three Olympic Games.<\/p>\n

\u201cUSA Swimming is honored to be selected for the SAMMY Award out of such a talented group of finalists,\u201d said Jake Grosser<\/strong>, USA Swimming Marketing Manager. \u201cThe success of the campaign was overwhelming and we\u2019re excited to see the long-lasting effect on our membership as we start the 2017 swim season.\u201d<\/p>\n

The first phase of the campaign focused on USA Swimming\u2019s partnership with Disney\u2019s Finding Dory that encouraged families and fans to \u201cJust Keep Swimming\u201d onto a team. The second phase concentrated on user-generated social media content using #SwimUnited from fans, members and celebrities such as Ludacris, Tony Parker and Conan O\u2019Brien.<\/p>\n

Highlights of the campaign included:<\/p>\n