{"id":239379,"date":"2017-02-01T11:17:11","date_gmt":"2017-02-01T18:17:11","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=239379"},"modified":"2017-02-01T11:17:11","modified_gmt":"2017-02-01T18:17:11","slug":"usa-swimming-launches-officiallyawesome-campaign-to-attract-officials","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-swimming-launches-officiallyawesome-campaign-to-attract-officials\/","title":{"rendered":"USA Swimming Launches #OfficiallyAwesome Campaign to Attract Officials"},"content":{"rendered":"<p class=\"m_-4991219825809799665MsoPlainText\">USA Swimming launched a new social media campaign today to highlight the benefits of becoming a swimming official. The campaign was designed in collaboration with the Officials\u2019 Committee, and aims to attract new officials and retain existing officials.<\/p>\n<p class=\"m_-4991219825809799665MsoPlainText\">The light-hearted campaign provides a unique insight into the lives of officials, their values and focuses heavily on the benefits of being an official. The posts will be a mixture of fun, inspirational, serious and even lightly sarcastic at times.<\/p>\n<p class=\"m_-4991219825809799665MsoPlainText\">\u201cThrough this campaign, we wanted to show another side of officiating and the friendships, comradery and sense of pride we share together,\u201d said <b>Jim Holcomb<\/b>, USA Swimming Officials\u2019 Committee Chair from El Paso, Texas. \u201cProviding a service to the athletes is a role we take seriously, yet we also manage to have a great experience in the process. We even poke some fun at ourselves a bit on some of the \u2018perks\u2019 and quirks of being an official.\u201d<\/p>\n<p class=\"m_-4991219825809799665MsoPlainText\">The campaign will be ongoing throughout the year through USA Swimming social accounts on Facebook and Twitter, and also supported through the Officials\u2019 Committee Facebook page. We encourage ongoing posts from the 14,000 swimming officials across the country.<\/p>\n<p class=\"m_-4991219825809799665MsoPlainText\">\u201cThese officials volunteer their time to help every meet run for the athletes and coaches, so getting the swimming community to share these posts will give them a pat on the back and provide encouragement to get involved,\u201d said <b>Dan McAllen<\/b>, USA Swimming Program Operations Vice Chair and member of the Board of Directors from Fallbrook, California. \u201cGetting officials involved is vital to the future of the sport, so we wanted to tell the story in a way that encourages people to come forward and be part of the great culture of swimming officials.\u201d<\/p>\n<p class=\"m_-4991219825809799665MsoPlainText\">The concept for the campaign originated at the 2016 We ARRE Mentors Officials workshop in Chicago in a collaboration with the USA Swimming staff and the 90 attendees of the workshop. That mentor workshop was spearheaded by <b>Melissa Hellervik-Bing<\/b> of Cape Canaveral, Florida, and <b>Gina Mensay<\/b>, USA Swimming Member Services Program Manager.<\/p>\n<p class=\"m_-4991219825809799665MsoPlainText\">There was also a group brainstorming exercise where the officials attending the workshop wrote many of the taglines for the posts.<\/p>\n<p class=\"m_-4991219825809799665MsoPlainText\">\u201cThe energy of the group in Chicago was contagious in helping create this campaign and make it our own,\u201d said Hellervik-Bing. \u201cThroughout the weekend workshop, this group showed what it takes to be a mentor and now there is also a campaign to help spread it to others.\u201d<\/p>\n<p class=\"m_-4991219825809799665MsoPlainText\">Fans, officials and future officials can follow the campaign at #OfficiallyAwesome on <a href=\"https:\/\/www.facebook.com\/USA-Swimming-Officials-234106446641019\/?hc_ref=SEARCH&amp;fref=nf\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.facebook.com\/USA-Swimming-Officials-234106446641019\/?hc_ref%3DSEARCH%26fref%3Dnf&amp;source=gmail&amp;ust=1486058882425000&amp;usg=AFQjCNHTSy9I5Erilu3wwjBMVIH1Io11cA\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/USASwimming\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/twitter.com\/USASwimming&amp;source=gmail&amp;ust=1486058882425000&amp;usg=AFQjCNHaRal3G-nypewwe---XZrpeu2WEw\">Twitter<\/a>.<\/p>\n<p class=\"m_-4991219825809799665MsoPlainText\"><em>Press release courtesy of USA Swimming,<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>USA Swimming launched a new social media campaign today to highlight the benefits of becoming a swimming official. The campaign was designed in collaboration with the Officials\u2019 Committee, and aims<\/p>\n","protected":false},"author":11,"featured_media":206481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[7],"tags":[2690],"class_list":["post-239379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usa","tag-usa-swimming"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - 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