{"id":2341,"date":"2001-03-20T21:48:03","date_gmt":"2001-03-21T02:48:03","guid":{"rendered":"http:\/\/news.swimmingworldmagazine.com\/uncategorized\/2001\/03\/australian-swimming-to-go-big-league-negotiating-with-the-u-s-and-china-for-dual-meets\/"},"modified":"2014-07-24T17:59:04","modified_gmt":"2014-07-25T00:59:04","slug":"australian-swimming-to-go-big-league-negotiating-with-the-u-s-and-china-for-dual-meets","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/australian-swimming-to-go-big-league-negotiating-with-the-u-s-and-china-for-dual-meets\/","title":{"rendered":"Australian Swimming to Go Big League; Negotiating with the U.S. and China for Dual Meets"},"content":{"rendered":"<p>By Wayne Smith<\/p>\n<p>     BRISBANE, March 20.  NOT content with being    Australia&#39;s No.1 Olympic sport, swimming is planning to dive into the mass entertainment market to challenge football, cricket and basketball.<\/p>\n<p>Australian Swimming Incorporated president John Devitt announced yesterday Australia would host one major<br \/>\ninternational meet each year, starting with this year&#39;s one-off Goodwill Games in Brisbane.<\/p>\n<p>It is bidding, through Melbourne, for the 2005 World<br \/>\nChampionships but if necessary it plans to invent entirely new competitions and already has held preliminary negotiations with the USA and China about<br \/>\nholding dual meets against the two nations.<\/p>\n<p>&quot;A dual meet against a world team is not impossible either,&quot; said Devitt, who indicated the new meet would be scheduled in the last quarter of the year.<\/p>\n<p>In a wide-ranging interview, Devitt committed Australia<br \/>\nover the next 10 years to reclaim the position of world&#39;s leading swimming nation, a status it had hoped to enjoy after the 2000 Sydney Olympics.<\/p>\n<p>He said Australian Swimming also needed to become<br \/>\nfinancially secure and to carve out for itself a strong niche among the most popular spectator and television sports in Australia.<\/p>\n<p>&quot;We&#39;d be happy, initially, to be on the lowest rung of<br \/>\nthat ladder,&quot; said Devitt, who succeeded Terry Gathercole as ASI president after the Sydney Olympics.<\/p>\n<p>&quot;But when swimming reaches 95 per cent saturation with<br \/>\nAustralian viewers for the Olympic 1500m freestyle final, as it did last year, we clearly have a public that knows and follows the sport \u2013 and we want to grow that.&quot;<\/p>\n<p>Devitt claimed Australian Swimming was operating on the<br \/>\nbiggest  budget in its history and now enjoys its greatest support ever from the corporate sector.<\/p>\n<p>Telstra, the major sponsor for the past eight years,<br \/>\nannounced last last week it entered into a new four-year deal while Channel Nine and Foxtel have signed on for eight years.<\/p>\n<p>With the ASI planning to throw its support behind a One<br \/>\nSummer-style concept and to create a Tri-state series,<br \/>\nindications are the nation&#39;s top swimmers will need to be contracted \u2013  much as the Australian Cricket Board does with its top players.<\/p>\n<p>However, Devitt said it was not yet ASI&#39;s plan to have the swimmers on year-round contracts<\/p>\n<p>&quot;We will be having talks with the swimmers over the next two to three months,&quot; he said.<\/p>\n<p>His fear is that an increase in the number of major meets might devalue them in the eyes of swimmers and, as happened when cricket was flooded with meaningless one-dayers, leave them vulnerable to approaches from bookmakers.<\/p>\n<p>&quot;The sport is very strongly against betting but so far New South Wales is the only state that has indicated it doesn&#39;t want betting on  swimming,&quot; he said. &quot;That whole scenario (of betting on swimming races)<br \/>\nworries us.&quot;<\/p>\n<p>ASI also will look at the vexed question of how<br \/>\nelite-level coaches can properly be remunerated, with a number of coaching identities complaining earlier this year they were barely making ends meet while their swimmers were on their way to becoming<br \/>\nmillionaires.<\/p>\n<p>Devitt said his personal view was that the Australian Swim Coaches Association should investigate means of ensuring coaches received a percentage \u2013 &quot;say, five per cent&quot; \u2013 of their swimmer&#39;s earnings.<\/p>\n<p>&#8212;&#8212;&#8211;<br \/>\nWayne Smith covers swimming for the Brisbane Courier.<\/p>\n<p>Check out our feature Product !!<br \/>\n<a href=http:\/\/swiminfo.com\/swimshop\/shop_detail.asp?iPid=443&#038;iCatId=4\nBy A Fraction Of A Second <\/a>  <\/p>\n<p><a href=http:\/\/swiminfo.com\/swimshop\/shop_detail.asp?iPid=313&#038;iCatId=20\nChoose To Win, by Susie O&#39;Neill <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Wayne Smith BRISBANE, March 20. NOT content with being Australia&#39;s No.1 Olympic sport, swimming is planning to dive into the mass entertainment market to challenge football, cricket and basketball.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[4],"tags":[105,12920,12921,7978,789,12922,1157,38,12919,740,12924,106,49,143,46,87,142,3712,1136,235,291,62,12923],"class_list":["post-2341","post","type-post","status-publish","format-standard","hentry","category-zzzzzzzzz","tag-australia","tag-australian-cricket-board","tag-australian-swim-coaches-association","tag-australian-swimming-incorporated","tag-basketball","tag-big-league","tag-brisbane","tag-china","tag-cricket","tag-football","tag-john-devitt","tag-melbourne","tag-new-south-wales","tag-president","tag-south-wales","tag-swimmer","tag-swimming","tag-telstra","tag-terry-gathercole","tag-the-2000-sydney-olympics","tag-the-sydney-olympics","tag-united-states","tag-wayne-smith"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Australian Swimming to Go Big League; Negotiating with the U.S. and China for Dual Meets - Swimming World<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/australian-swimming-to-go-big-league-negotiating-with-the-u-s-and-china-for-dual-meets\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Australian Swimming to Go Big League; Negotiating with the U.S. and China for Dual Meets\" \/>\r\n<meta property=\"og:description\" content=\"By Wayne Smith BRISBANE, March 20. 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