﻿{"id":22926,"date":"2009-12-09T11:18:01","date_gmt":"2009-12-09T16:18:01","guid":{"rendered":"http:\/\/news.swimmingworldmagazine.com\/uncategorized\/2009\/12\/usa-synchro-introduces-new-look-new-feel\/"},"modified":"2014-07-28T00:15:36","modified_gmt":"2014-07-28T07:15:36","slug":"usa-synchro-introduces-new-look-new-feel","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/","title":{"rendered":"USA Synchro Introduces New Look, New Feel"},"content":{"rendered":"<p>INDIANAPOLIS, Indiana, December 9. U.S. Synchronized Swimming (USA Synchro) has partnered with Ken Markman of KKM Global Brand Strategies, and Ron Wong of Spring Design Partners (N.Y.) to design a new branding concept and logo for USA Synchro and the new generation of synchro athletes. The new logo will be rolled out through a new website design (coming soon), new merchandise and new materials. <\/p>\n<p>The new logo captures the beauty, grace and physical strength that is synchronized swimming. Ken Markman, an expert in brand development, worked closely with USA Synchro to create the brand attributes and message. He turned to Ron Wong of Spring Design Partners (whose clients have included Coke and Formula One), to convert the attributes and message into an exciting new mark, designed to keep the sport relevant in today&#39;s market.  <\/p>\n<p><b>The above article is a press release submitted to <i>Swimming World Magazine<\/i>. It has been posted in its entirety without editing. <i>Swimming World<\/i> offers all outlets the chance to reach our audience by contacting us at Newsmaster@swimmingworldmagazine.com. However, <i>Swimming World<\/i> reserves the right to choose what material is posted.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>INDIANAPOLIS, Indiana, December 9. U.S. Synchronized Swimming (USA Synchro) has partnered with Ken Markman of KKM Global Brand Strategies, and Ron Wong of Spring Design Partners (N.Y.) to design a<\/p>\n","protected":false},"author":2,"featured_media":89098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[14,4],"tags":[],"class_list":["post-22926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-synchronized-swimming","category-zzzzzzzzz"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>USA Synchro Introduces New Look, New Feel - Swimming World<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"USA Synchro Introduces New Look, New Feel\" \/>\r\n<meta property=\"og:description\" content=\"INDIANAPOLIS, Indiana, December 9. U.S. Synchronized Swimming (USA Synchro) has partnered with Ken Markman of KKM Global Brand Strategies, and Ron Wong of Spring Design Partners (N.Y.) to design a\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Swimming World\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SwimmingWorld\" \/>\r\n<meta property=\"article:published_time\" content=\"2009-12-09T16:18:01+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2014-07-28T07:15:36+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2014\/07\/USA_Synchro_FINAL103009.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"300\" \/>\r\n\t<meta property=\"og:image:height\" content=\"337\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Archive Team\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@swimmingworld\" \/>\r\n<meta name=\"twitter:site\" content=\"@swimmingworld\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Archive Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/\"},\"author\":{\"name\":\"Archive Team\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/794d59f870d64f0d99b6c19bcc198ae7\"},\"headline\":\"USA Synchro Introduces New Look, New Feel\",\"datePublished\":\"2009-12-09T16:18:01+00:00\",\"dateModified\":\"2014-07-28T07:15:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/\"},\"wordCount\":194,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2014\/07\/USA_Synchro_FINAL103009.jpg\",\"articleSection\":[\"Artistic Swimming\",\"zz Import (Home Page)\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/\",\"name\":\"USA Synchro Introduces New Look, New Feel - Swimming World\",\"isPartOf\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2014\/07\/USA_Synchro_FINAL103009.jpg\",\"datePublished\":\"2009-12-09T16:18:01+00:00\",\"dateModified\":\"2014-07-28T07:15:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#primaryimage\",\"url\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2014\/07\/USA_Synchro_FINAL103009.jpg\",\"contentUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2014\/07\/USA_Synchro_FINAL103009.jpg\",\"width\":300,\"height\":337},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.swimmingworldmagazine.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"USA Synchro Introduces New Look, New Feel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#website\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/\",\"name\":\"Swimming World\",\"description\":\"The Global Leader in Aquatic News\",\"publisher\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.swimmingworldmagazine.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#organization\",\"name\":\"Swimming World\",\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg\",\"contentUrl\":\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg\",\"width\":1799,\"height\":900,\"caption\":\"Swimming World\"},\"image\":{\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SwimmingWorld\",\"https:\/\/x.com\/swimmingworld\",\"https:\/\/instagram.com\/swimmingworldmag\/\",\"https:\/\/www.youtube.com\/user\/SwimmingWorldSPI\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/794d59f870d64f0d99b6c19bcc198ae7\",\"name\":\"Archive Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b6954d08fa89e8fe6d2fbf8f02cb5500?s=96&d=blank&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b6954d08fa89e8fe6d2fbf8f02cb5500?s=96&d=blank&r=pg\",\"caption\":\"Archive Team\"},\"sameAs\":[\"http:\/\/swimmingworldmagazine.com\/\"],\"url\":\"https:\/\/www.swimmingworldmagazine.com\/news\/author\/archive\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"USA Synchro Introduces New Look, New Feel - Swimming World","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/","og_locale":"en_US","og_type":"article","og_title":"USA Synchro Introduces New Look, New Feel","og_description":"INDIANAPOLIS, Indiana, December 9. U.S. Synchronized Swimming (USA Synchro) has partnered with Ken Markman of KKM Global Brand Strategies, and Ron Wong of Spring Design Partners (N.Y.) to design a","og_url":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/","og_site_name":"Swimming World","article_publisher":"https:\/\/www.facebook.com\/SwimmingWorld","article_published_time":"2009-12-09T16:18:01+00:00","article_modified_time":"2014-07-28T07:15:36+00:00","og_image":[{"width":300,"height":337,"url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2014\/07\/USA_Synchro_FINAL103009.jpg","type":"image\/jpeg"}],"author":"Archive Team","twitter_card":"summary_large_image","twitter_creator":"@swimmingworld","twitter_site":"@swimmingworld","twitter_misc":{"Written by":"Archive Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#article","isPartOf":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/"},"author":{"name":"Archive Team","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/794d59f870d64f0d99b6c19bcc198ae7"},"headline":"USA Synchro Introduces New Look, New Feel","datePublished":"2009-12-09T16:18:01+00:00","dateModified":"2014-07-28T07:15:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/"},"wordCount":194,"commentCount":0,"publisher":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#organization"},"image":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#primaryimage"},"thumbnailUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2014\/07\/USA_Synchro_FINAL103009.jpg","articleSection":["Artistic Swimming","zz Import (Home Page)"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/","url":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/","name":"USA Synchro Introduces New Look, New Feel - Swimming World","isPartOf":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#primaryimage"},"image":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#primaryimage"},"thumbnailUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2014\/07\/USA_Synchro_FINAL103009.jpg","datePublished":"2009-12-09T16:18:01+00:00","dateModified":"2014-07-28T07:15:36+00:00","breadcrumb":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#primaryimage","url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2014\/07\/USA_Synchro_FINAL103009.jpg","contentUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2014\/07\/USA_Synchro_FINAL103009.jpg","width":300,"height":337},{"@type":"BreadcrumbList","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-synchro-introduces-new-look-new-feel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.swimmingworldmagazine.com\/news\/"},{"@type":"ListItem","position":2,"name":"USA Synchro Introduces New Look, New Feel"}]},{"@type":"WebSite","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#website","url":"https:\/\/www.swimmingworldmagazine.com\/news\/","name":"Swimming World","description":"The Global Leader in Aquatic News","publisher":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.swimmingworldmagazine.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#organization","name":"Swimming World","url":"https:\/\/www.swimmingworldmagazine.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg","contentUrl":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2022\/01\/SWorld_BLKBKG-1.jpg","width":1799,"height":900,"caption":"Swimming World"},"image":{"@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SwimmingWorld","https:\/\/x.com\/swimmingworld","https:\/\/instagram.com\/swimmingworldmag\/","https:\/\/www.youtube.com\/user\/SwimmingWorldSPI"]},{"@type":"Person","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/794d59f870d64f0d99b6c19bcc198ae7","name":"Archive Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.swimmingworldmagazine.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b6954d08fa89e8fe6d2fbf8f02cb5500?s=96&d=blank&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6954d08fa89e8fe6d2fbf8f02cb5500?s=96&d=blank&r=pg","caption":"Archive Team"},"sameAs":["http:\/\/swimmingworldmagazine.com\/"],"url":"https:\/\/www.swimmingworldmagazine.com\/news\/author\/archive\/"}]}},"cc_featured_image_caption":{"caption_text":false,"source_text":false,"source_url":false},"jetpack_featured_media_url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2014\/07\/USA_Synchro_FINAL103009.jpg","jetpack_shortlink":"https:\/\/wp.me\/p56Jja-5XM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts\/22926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/comments?post=22926"}],"version-history":[{"count":0,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts\/22926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/media\/89098"}],"wp:attachment":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/media?parent=22926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/categories?post=22926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/tags?post=22926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}