{"id":228616,"date":"2016-11-09T09:11:49","date_gmt":"2016-11-09T16:11:49","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=228616"},"modified":"2016-11-09T09:11:49","modified_gmt":"2016-11-09T16:11:49","slug":"arena-joins-sarah-sjostrom-in-support-of-project-playground-with-donations","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/arena-joins-sarah-sjostrom-in-support-of-project-playground-with-donations\/","title":{"rendered":"Arena Joins Sarah Sj\u00f6str\u00f6m In Support Of Project Playground With Donations"},"content":{"rendered":"<p>Global water instinct brand arena has pledged its support to Swedish non-profit, Project Playground, through a donation of swimwear and equipment for the organization\u2019s initiatives. Project Playground works to improve the life opportunities of children and youth through organized social activities and sports, and has recently been joined in an ambassadorial role by Swedish Olympic champion and arena Elite Team swimmer, <strong>Sarah Sj\u00f6str\u00f6m<\/strong>. arena partner Waterproof Sports AB will be the company\u2019s lead representative on this initiative in Sweden.<\/p>\n<p>Project Playground is distinctive for its focus on the individual and its holistic approach, which aims to promote positive ways of thought, behavior and attitude, and tackle prejudice, peer-pressure and exclusion. Its current initiatives include helping children in townships around Cape Town, South Africa, and unaccompanied children in Sweden.<\/p>\n<p>\u201cThis project is very dear to me,\u201d said Sj\u00f6str\u00f6m, \u201cand being an ambassador for Project Playground means that I may influence children without means to reach their inner potential. This, along with the organization\u2019s method, will in turn inspire them to aim for a better future.\u201d<\/p>\n<p>On 7, 8, 9 November this year, Sj\u00f6str\u00f6m travels to Cape Town to visit the organization\u2019s operations in the townships, and teach the children how to swim.<\/p>\n<p>\u201cProject Playground really appealed to us through its careful, well thought-out philosophy and methods,\u201d said<strong> Malin S\u00f6derberg<\/strong> Waterproof Sports AB, \u201cand we truly believe their programmes can make a difference in the lives of the most vulnerable sector of our population \u2013 disadvantaged children.\u201d<\/p>\n<p><em>Press release courtesy of <a href=\"http:\/\/www.arenawaterinstinct.com\/\" target=\"_blank\">arena<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global water instinct brand arena has pledged its support to Swedish non-profit, Project Playground, through a donation of swimwear and equipment for the organization\u2019s initiatives. Project Playground works to improve<\/p>\n","protected":false},"author":56,"featured_media":149686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[15],"tags":[6731,59406,59405,32196],"class_list":["post-228616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-arena","tag-donations","tag-project-playground","tag-sarah-sjostrom"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - 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