{"id":219689,"date":"2016-08-29T10:50:21","date_gmt":"2016-08-29T17:50:21","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=219689"},"modified":"2016-08-31T11:50:38","modified_gmt":"2016-08-31T18:50:38","slug":"michael-phelps-given-lifetime-achievement-honor-on-wheaties-box","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/michael-phelps-given-lifetime-achievement-honor-on-wheaties-box\/","title":{"rendered":"Michael Phelps Given Lifetime Achievement Honor on Wheaties Box"},"content":{"rendered":"<p><strong>Michael Phelps<\/strong> <a href=\"http:\/\/www.today.com\/video\/see-michael-phelps-react-as-today-unveils-his-wheaties-box-753473091728\" target=\"_blank\">appeared on NBC&#8217;s TODAY Show<\/a> Monday morning to unveil a box of General Mills&#8217; Wheaties cereal. Phelps was honored for his six-medal performance at the Rio Games, marking his third time that he has appeared on a Wheaties box.<\/p>\n<p>Phelps was honored with a &#8220;Lifetime Achievement Honor,&#8221; the first time General Mills has ever given that honor.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Congratulations <a href=\"https:\/\/twitter.com\/MichaelPhelps\">@MichaelPhelps<\/a>. You\u2019ve inspired us and countless others. <a href=\"https:\/\/t.co\/124Rf7eEBl\">pic.twitter.com\/124Rf7eEBl<\/a><\/p>\n<p>\u2014 Wheaties (@wheaties) <a href=\"https:\/\/twitter.com\/wheaties\/status\/770238126828642304\">August 29, 2016<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\"><p>\nVery cool to see <a href=\"https:\/\/twitter.com\/MichaelPhelps\">@michaelphelps<\/a> with his Lifetime Achievement box. <a href=\"https:\/\/twitter.com\/hashtag\/BreakfastOfChampions?src=hash\">#BreakfastOfChampions<\/a> <a href=\"https:\/\/t.co\/fWswY4HZAu\">pic.twitter.com\/fWswY4HZAu<\/a><\/p>\n<p>\u2014 Wheaties (@wheaties) <a href=\"https:\/\/twitter.com\/wheaties\/status\/770297471075389441\">August 29, 2016<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Phelps previously appeared on a Wheaties box after his second Olympics in 2004, when he won eight medals (six gold) and after the 2012 Games in London, when Phelps entered into his first retirement.<\/p>\n<p>He did not appear on a Wheaties box after winning a record-eight gold medals in Beijing, as he chose to sign an endorsement deal with rival Kellogg&#8217;s. That deal was not renewed after a picture of Phelps allegedly smoking marijuana was released in early 2009.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Phelps appeared on NBC&#8217;s TODAY Show Monday morning to unveil a box of General Mills&#8217; Wheaties cereal. Phelps was honored for his six-medal performance at the Rio Games, marking<\/p>\n","protected":false},"author":11,"featured_media":219690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,7],"tags":[6302],"class_list":["post-219689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-usa","tag-michael-phelps"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 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