{"id":218432,"date":"2016-08-15T14:00:27","date_gmt":"2016-08-15T21:00:27","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=218432"},"modified":"2016-08-16T05:29:57","modified_gmt":"2016-08-16T12:29:57","slug":"the-impact-of-airing-olympic-swimming-in-primetime","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/the-impact-of-airing-olympic-swimming-in-primetime\/","title":{"rendered":"The Impact of Airing Olympic Swimming in Primetime"},"content":{"rendered":"

By Alison Murtagh, Swimming World College Intern<\/em><\/p>\n

\u201cOur school has a swim team?\u201d \u2013A question many swimmers are asked all too often when they talk about their dedication to the sport or an upcoming meet. Swimmers can be regularly overlooked in the realm of sports and athletics, despite the amazing physical and mental strength these athletes have, even when compared to athletes of more \u2018popular\u2019 sports.<\/p>\n

However, every four years the Olympics do something magical for the sport of swimming. Athletes like Michael Phelps<\/strong>, Katie Ledecky,<\/strong> Missy Franklin<\/strong>, and Ryan Lochte<\/strong> bring swimming to center stage. Not to mention Olympic rookies like Maya DiRado<\/strong>, Kathleen Baker,<\/strong> and Chase Kalisz<\/strong> who have won over the hearts of Americans.<\/p>\n

Swimmers often go unrecognized for their daily training\u2014 the early morning practices, the dryland sessions, and the three-day swim meets. However, the Olympics spotlight the determination and hard work of swimmers everywhere. While only a select few make the US Olympic Team, these exceptional athletes are able to publicize the sport worldwide. For a few days every four years, swimming replaces football for the primetime slot on television, and Americans gather around in their living rooms to watch the sport that is already so dearly loved by the swimming community.\u00a0The Olympics is more than just a sporting event\u2014 it brings people together.<\/p>\n

\"adams-flickinger-200fly-final-rio\"

Photo Courtesy: Jack Gruber-USA TODAY Sports<\/p><\/div>\n

The Olympics inspire young and old athletes around the country to meander over to their local pools and go for a swim. Adolescents exclaim how they want to be \u201cjust like Michael Phelps\u201d and win an Olympic gold medal. Viewers are shown the hardship and the glory of the sport, and see the result of four years of early mornings and late nights spent in the pool.<\/p>\n

Over the past few weeks, restaurants, stores, and homes across the country aired swimming on their televisions. The country felt a sense of unity when the women\u2019s 400 medley relay earned the country\u2019s 1000th<\/sup> gold medal from a Summer Olympic Games. Viewers everywhere were pulling for Simone Manuel<\/strong> to win a gold medal, and for “Momma on a Mission”\u00a0Dana Vollmer<\/strong> to reach her goals in the 100 meter butterfly yet again.<\/p>\n

People stopped what they were doing to watch Phelps win his final race\u2014 despite the fact they may never have watched a swim meet in their lives. Others jumped out of their chairs when DiRado won her first individual gold medal in the 200 meter backstroke.\u00a0With people beginning to hop on the swimming bandwagon, swimming is becoming more publicized across the country.<\/p>\n

\"feigen-ervin-relay-prelims-2016-rio-olympics\"

Photo Courtesy: Rob Schumacher-USA TODAY Sports<\/p><\/div>\n

People who have never spoken about swimming before are now chatting with their neighbors about the extraordinary 19-year-old Katie Ledecky<\/strong> who won the 800 meter freestyle by nearly 12 seconds. Others are posting on social media about the excitement of the Games in Rio’s aquatics center. Others are simply gawking when they find out how much food swimmers actually consume.<\/p>\n

With the swimming portion of the Olympics wrapped up, we swim fans are left to wonder\u2014is this the last time we will be able to see swimming during primetime for another four years? Potentially, yes. However, as some of the best swimmers in the world begin to garner more publicity, this could change. The sport of swimming is already loved by many, and with Team USA making an enormous splash in Rio, hopefully the hearty fan base will continue to grow.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Alison Murtagh, Swimming World College Intern \u201cOur school has a swim team?\u201d \u2013A question many swimmers are asked all too often when they talk about their dedication to the<\/p>\n","protected":false},"author":3476,"featured_media":218330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[17,7],"tags":[57429],"class_list":["post-218432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commentary","category-usa","tag-alison-murtagh"],"jetpack_publicize_connections":[],"yoast_head":"\r\nThe Impact of Airing Olympic Swimming in Primetime<\/title>\r\n<meta name=\"description\" content=\"With the swimming portion of the Olympics wrapped up, we swim fans are left to wonder\u2014is this the last time we will be able to see swimming during primetime for another four years? 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