{"id":215287,"date":"2016-08-04T09:00:16","date_gmt":"2016-08-04T16:00:16","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=215287"},"modified":"2016-08-01T10:46:24","modified_gmt":"2016-08-01T17:46:24","slug":"please-nbc-no-commercials-during-distance-swimming","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/please-nbc-no-commercials-during-distance-swimming\/","title":{"rendered":"Please NBC – No Commercials During Distance Swimming"},"content":{"rendered":"

Dear NBC,<\/p>\n

Hey guys! It\u2019s been a long four years since the last Olympics. What seems like forever, really. In those four years, swimmers across the world have been training endlessly to prepare for some, their first, and some, their last, Olympic Trials and -hopefully- the Olympic Games. These elite swimmers train for hours upon hours, putting time in both in and out of the pool to physically and mentally prepare themselves for what could be the most important races of their entire lives.<\/p>\n

Among these elite swimmers, we have a special group \u2013 the ones brave enough (or unlucky enough, depending on your view) to be called distance swimmers. While every event is hard in it\u2019s own right, I think the world would agree that swimming 16 to 30 lengths of the pool isn\u2019t exactly a walk in the park. Distance swimmers put in more yardage than any other group in the water and race \u2013 yes, it\u2019s still a race \u2013 for sometimes up to 20 times as long as other competitors. Their swims require endurance that you can only begin to imagine, especially when competing at the Olympic level.<\/p>\n

Between the 800 and the 1500, America has four phenomenal swimmers. Let\u2019s start with the obvious…<\/p>\n

Katie Ledecky<\/strong><\/a>. Ledecky is untouchable in the 400 and the 800 for Rio, and as the WORLD (WORLD!!) record holder in the 400, 800 and 1500 meter freestyles and with her eyes set on the 200, it\u2019s easy to say she\u2019s the one to watch this Olympics, and she just keeps getting better. Not many countries can say they have the fastest swimmer in the history of the world in three events representing them.<\/p>\n

Next, the up and coming Leah Smith<\/strong><\/a> \u2013 NCAA champion and record holder in the 500 and 1650, besting her times by seconds at Olympic Trials<\/a> to secure her spot right behind Katie. She\u2019s sure to boast some impressive times herself after spending time training with Katie and with her already impressive resume in the NCAA.<\/p>\n

Connor Jaeger<\/strong>, the Michigan Man, is ready to improve upon his 2012 Olympic performance where he took 6th in the 1,500 and is now qualified for that and the 400, winning both at Olympic Trials (the 400 in a spectacular come-from-behind win<\/a>). And finally the male rookie, Jordan Wilimovksy<\/strong><\/a>, who not only secured his spot in the 1,500 freestyle and gave Jaeger a run for his money, but also the open water 10k race, proving his ability as an aerobic powerhouse.<\/p>\n

With all these incredible swimmers who have worked tirelessly to earn their spots on the team, we\u2019re left with one question \u2013 why would you put commercials in the middle of their swims?<\/p>\n

\"connor-jaeger-\"

Photo Courtesy: Peter H. Bick<\/p><\/div>\n

NBC, I get it, I really do, sponsors are important to television networks and also to the Olympics. However, you can imagine my dismay when I\u2019m in the middle of watching an extremely close race between Jaeger and Wilimovksy and suddenly not one \u2013 BUT TWO commercials interrupt.<\/p>\n

I realize the 1,500 is an extremely long, and to be frank, sometimes boring race. While there are plenty of people who don\u2019t want to watch the whole thing, there are also plenty of people that do. Would you ever even consider putting a commercial in the middle of the 50? The 100? I didn\u2019t think so. These races are much shorter, yes, but the swimmers in the 1500 and the 800 deserve the same amount of respect as all the other competitors.<\/p>\n

Sure, these swimmers aren\u2019t doing this race exclusively for people to watch and likely are only mildly affected by the fact that their races are interrupted by ads for toothpaste, but the point is that they have worked so unbelievably hard for that one swim to get them to the pinnacle of competitive swimming, and the audience doesn\u2019t even get to watch the whole thing because your network puts commercials in the middle of them. Not even a picture-in-picture.<\/p>\n

I think I speak for myself, other distance swimmers across the world, swim fans and Olympic fans in general, when I say distance swimmers deserve just as much air time as other swimmers do. Cutting them off to please advertisers is unfair and makes their events seem unimportant in comparison to the events you decided were short enough to not interrupt with commercials.<\/p>\n

I strongly hope for the upcoming Games, you take this into consideration and realize that there are families of these swimmers, friends, and fans who can\u2019t be in Rio and want to watch them compete in their races \u2013 the WHOLE thing, not whatever parts you decide are interesting enough to broadcast.<\/p>\n

Please, please, please give the distance swimmers the respect that they deserve after training likely 70,000 to 90,000 meters a week to prepare for what are some of the most important swims of their careers. The two minutes of their swim that you\u2019re cutting off are far more important than that two-minute ad for a car insurance agency, I promise.<\/p>\n

Sincerely,
\nEveryone<\/p>\n

This piece was contributed by former Swimming World college intern Kelly Lennon<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Dear NBC, Hey guys! It\u2019s been a long four years since the last Olympics. What seems like forever, really. 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