{"id":208417,"date":"2016-06-27T07:11:21","date_gmt":"2016-06-27T14:11:21","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=208417"},"modified":"2016-06-27T07:11:19","modified_gmt":"2016-06-27T14:11:19","slug":"the-magic-of-the-olympic-year","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/the-magic-of-the-olympic-year\/","title":{"rendered":"The Magic of the Olympic Year"},"content":{"rendered":"

By Erin Himes, Swimming World College Intern<\/span><\/em><\/p>\n

For swimming, Olympic years attract an audience far greater than any year before or after. Stories of early morning workouts, <\/span>12,000 calorie meal plans<\/span><\/a>, and tireless dedication fill our TV screens and phones, showing off to the outside world what is normally just known to us. Our sport lends itself to one of the greatest messages the Olympics send to the world, that hard work and resiliency lead to success.<\/span><\/p>\n

\"Michael

Photo Courtesy: Wikimedia Commons<\/p><\/div>\n

For two weeks, people all over the world tune in to the world of swimming, intently watching and engaging in our culture.\u00a0In fact, many sources report Michael Phelps<\/strong> and Ryan Lochte<\/strong> as the\u00a0<\/span>most talked about athletes <\/span><\/a>of the 2012 games. Olympic summers lead to recognition for swimmers everywhere and an increased interest in the sport we all love. However, what this summer will do for the sport of swimming goes far beyond some news stories and social recognition.<\/span><\/p>\n

\"katie-ledecky-\"

Photo Courtesy: Peter H. Bick<\/p><\/div>\n

Olympic summers lead to an increase of swimming involvement\u00a0all over the United States. <\/span>USA Swimming<\/span><\/a> consistently sees a\u00a0<\/span>rise in membership<\/span><\/a> year after year, but the rise following an Olympic summer is always\u00a0much higher. Swimming\u2019s Olympic popularity has kept numbers rising drastically every year since Athens, a trend that seems to go hand in hand with the rise of Michael Phelps\u2019 Olympic medal count. <\/span><\/p>\n

Membership increased by 7.3%, 11.3%, and 13.2% in 2005, 2009, and 2013, respectively. The inspiration shown on TV and social media is driving people toward the sport of swimming and leading to immense growth, a trend that hopefully will continue far into the future.<\/span><\/p>\n

\"Photo

Photo Courtesy: Rob Schumacher\/USA Today Sports<\/p><\/div>\n

For a sport that doesn\u2019t garner much attention any other time, it is gratifying for swimmers young and old to watch people like them compete and succeed on television. It makes what is usually passed over as a boring, individual sport a glowing example of camaraderie and spirit. <\/span><\/p>\n

So as you watch the U.S. Olympic Team grow these next few days, know that you are watching the sport of swimming grow as well. Olympic excitement stretches far past the athletes that participate,\u00a0reaching the homes of people everywhere and inspiring the next generation of swimming stars.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By Erin Himes, Swimming World College Intern For swimming, Olympic years attract an audience far greater than any year before or after. 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