{"id":204744,"date":"2016-05-26T10:31:47","date_gmt":"2016-05-26T17:31:47","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=204744"},"modified":"2016-07-06T11:50:45","modified_gmt":"2016-07-06T18:50:45","slug":"missy-franklin-katie-ledecky-make-top-15-on-sportspros-50-most-marketable-list","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/missy-franklin-katie-ledecky-make-top-15-on-sportspros-50-most-marketable-list\/","title":{"rendered":"Missy Franklin, Katie Ledecky Make Top 15 on SportsPro&#8217;s 50 Most Marketable List"},"content":{"rendered":"<p>In a list headlined by <strong>Steph Curry<\/strong> of the Golden State Warriors, <strong>Missy Franklin<\/strong> (9) and <strong>Katie Ledecky<\/strong> (15) each were featured within the top 15 of the 50 Most Marketable Sports Stars by <em>SportsPro<\/em>.<\/p>\n<p>That&#8217;s a slight drop for Franklin, who is down from #4 in 2015. However, <em>SportsPro<\/em> states that Franklin is the most likely U.S. Olympian to move into more marketable opportunities beyond the 2106 Rio Olympics due to her &#8220;media-friendly image.&#8221;<\/p>\n<p>Ledecky, who is still maintaining her amateur status, made a huge entry to the list at #15. \u00a0The article states that Ledecky has foregone between $3-5 million in endorsement opportunities thus far.<\/p>\n<p><strong>SportsPro: The World\u2019s 50 Most Marketable Athletes 2016 \u2013 the top ten<\/strong><\/p>\n<p>Stephen Curry \u2013 Basketball, USA<br \/>\nPaul Pogba \u2013 Soccer, France<br \/>\nVirat Kohli \u2013 Cricket, India<br \/>\nJordan Spieth \u2013 Golf, USA<br \/>\nAnthony Joshua \u2013 Boxing, UK<br \/>\nKei Nishikori \u2013 Tennis, Japan<br \/>\nLydia Ko \u2013 Golf, New Zealand<br \/>\nNeymar \u2013 Soccer, Brazil<br \/>\n<strong>Missy Franklin \u2013 Swimming, USA<\/strong><br \/>\nMikaela Shiffrin \u2013 Skiing, USA<\/p>\n<p><strong><a href=\"http:\/\/www.sportspromedia.com\/most_marketable\/50_most_marketable_2016_missy_franklin\" target=\"_blank\">Missy Franklin&#8217;s Snippet<\/a>:<\/strong><\/p>\n<blockquote><p>Missy Franklin has been part of the collective sporting consciousness for so long that it is slightly astonishing to think that she is still only 21. After breaking through in such breathtaking fashion at the London Olympics four years ago while still in high school, taking four gold medals, she became the most in-demand Olympian for years.<\/p>\n<p>Her decision to continue at college level cost her, according some industry analysts, between US$2 million and US$5 million in earnings. But it also ramped up the anticipation and, thanks to some canny manoeuvring from Mark Ervin, the agent she personally chose to work with at WME|IMG on turning pro last year, put her in an even stronger position to capitalise on her position as the face of Team USA at this summer\u2019s Olympic Games.<\/p>\n<p>In the last 12 months Franklin has signed major long-term deals with Speedo, Wheaties and GoPro, been included in the \u2018Team Visa\u2019 Olympic campaign, and featured in one-off promotions for the likes of United Airlines and Minute Maid. It is an impressive list and one that is almost certain to grow, along with her medal collection, after Rio.<\/p>\n<p>Swimming itself may be a niche sport, at least compared to other disciplines in this top ten. But Franklin\u2019s clean-cut, media-friendly image, her incredible athletic talents, and her keen business sense give her every chance of becoming the most visible Olympic athlete in the most successful Olympic nation of all time.<\/p><\/blockquote>\n<p><strong><a href=\"http:\/\/www.sportspromedia.com\/most_marketable\/50_most_marketable_2016_katie_ledecky\" target=\"_blank\">Katie Ledecky&#8217;s Snippet<\/a>:<\/strong><\/p>\n<blockquote><p>The heir apparent to Missy Franklin, or the Ryan Lochte to Franklin\u2019s Michael Phelps?<\/p>\n<p>Katie Ledecky first came to prominence as a 15-year-old, when she unexpectedly won the 800m freestyle final at the 2012 Olympic Games. London was, however, the tip of a garlanded iceberg and since then Ledecky has won an extraordinary nine world championship gold medals as well as six Pan-Pacific Championship titles \u2013 all of her international medals to date have been gold.<\/p>\n<p>Ledecky, now 19, is the holder of the top eight women\u2019s 800m freestyle performances in history, and has posted times fast enough to qualify for men\u2019s competition in some events at the 2016 Olympics. She has deferred her enrolment to the prestigious Stanford University in order to train for Rio. Still, like her Team USA colleague Franklin, Ledecky\u2019s education and desire to represent her school has meant that she must remain an amateur \u2013 a decision that has forced her to forego \u2018around US$3 million to US$5 million in endorsement opportunities\u2019, according to SportsBusiness Daily.<\/p>\n<p>A swimmer\u2019s commercial cycle is dictated by the Olympics and 20-year-old Franklin, who has now left Berkley to turn professional, will likely profit as a consequence of Ledecky\u2019s continued amateur status. Nevertheless, if Ledecky\u2019s potential is turned into more Olympic gold she can fully expect her share as she follows her illustrious compatriot on the professional path to the 2020 Games.<\/p><\/blockquote>\n<p><a href=\"http:\/\/www.sportspromedia.com\/most_marketable\" target=\"_blank\">Full SportsPro Article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a list headlined by Steph Curry of the Golden State Warriors, Missy Franklin (9) and Katie Ledecky (15) each were featured within the top 15 of the 50 Most<\/p>\n","protected":false},"author":7,"featured_media":161971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,10],"tags":[50558,25031,25136],"class_list":["post-204744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-world","tag-2016-rio-olympic-games","tag-katie-ledecky","tag-missy-franklin"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - 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