{"id":203334,"date":"2016-05-16T09:24:30","date_gmt":"2016-05-16T16:24:30","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=203334"},"modified":"2016-05-16T09:24:30","modified_gmt":"2016-05-16T16:24:30","slug":"usa-swimming-teams-up-with-disney-pixars-finding-dory-for-just-keep-swimming-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/usa-swimming-teams-up-with-disney-pixars-finding-dory-for-just-keep-swimming-marketing-campaign\/","title":{"rendered":"USA Swimming Teams Up With Disney-Pixar&#8217;s &#8220;Finding Dory&#8221; For &#8220;Just Keep Swimming&#8221; Marketing Campaign"},"content":{"rendered":"<p><strong>COLORADO SPRINGS, Colo.<\/strong> \u2013 Combining the timing of the theatrical release of \u201cFinding Dory\u201d with the biggest swimming summer<span data-term=\"goog_1185049186\"> in four yea<\/span>rs, USA Swimming is joining forces with Disney and Pixar to encourage families around the country to not only find Dory, but to find a swim team through the <a href=\"http:\/\/www.swimtoday.org\/\">SwimToday<\/a> program.<\/p>\n<p>The collaboration will be the centerpiece of the SwimToday campaign\u2019s first phase, where 10 industry partners band together to show non-swimmers and their parents why swimming is the<a href=\"https:\/\/twitter.com\/search?q=%23FunnestSport&amp;src=typd\"><em>#FunnestSport<\/em><\/a> and provide an invitation to join in.<\/p>\n<p>\u201cAs everyone knows, Dory\u2019s best advice to those in a tough spot is to, \u2018Just keep swimming,\u2019 making a partnership with USA Swimming ideal for \u2018Finding Dory\u2019,\u201d said Producer of \u201cFinding Dory\u201d <strong>Lindsey Collins<\/strong>.\u00a0 \u201cWe are all truly honored that the organization has made this relationship possible, and we wish them much luck at the Olympics this summer.\u201d<\/p>\n<p>A \u201cFinding Dory\u201d ad will be in the commemorative Olympic preview edition of Splash Magazine that is delivered to nearly 300,000 USA Swimming member homes. Other elements include an advanced screening of \u201cFinding Dory\u201d for U.S. National Team members in conjunction with the Arena Pro Swim Series in Santa Clara, cross promotion on Disney, Swim Today and USA Swimming social media channels and group sales opportunities for USA Swimming teams and SwimToday partners.<\/p>\n<p>\u201cDory and SwimToday have one important key message in common \u2013 we want everyone to \u2018Just keep swimming\u2019, but more importantly we want moviegoers to join a swim team,\u201d said USA Swimming\u2019s Chief Marketing Officer <strong>Matt Farrell<\/strong>. \u201c\u2019Finding Dory\u2019 will be instrumental in our SwimToday marketing to invite non-swimmers to be a part of the funnest sport and be more like Dory, Nemo and friends.\u201d<\/p>\n<p>USA Swimming will collaborate with Disney to send SwimToday kits, including materials on the benefits of swimming and the \u201cFinding Dory\u201d movie, to the 3,000 USA Swimming registered teams. The kits will include Disney, SwimToday and co-branded items, such as posters and informational materials. Also as part of this alliance, <a href=\"http:\/\/www.swimtoday.org\/\">SwimToday.org<\/a> will feature a Dory-themed landing page from mid-May leading up to th<span data-term=\"goog_1185049187\">e June <\/span>17 opening of \u201cFinding Dory.\u201d<\/p>\n<p>\u201c<a href=\"http:\/\/movies.disney.com\/finding-dory\">Finding Dory<\/a>\u201d is a 3-D animated movie that reunites the friendly-but-forgetful blue tang fish from \u201cFinding Nemo\u201d with Marlin and Nemo for an all-new adventure about the power of friendship and family.<\/p>\n<p>Watch the <a href=\"https:\/\/www.youtube.com\/watch?v=JhvrQeY3doI\">Finding Dory trailer<\/a>.<\/p>\n<p>SwimToday is endorsed and supported by 11 leading swimming industry partners, including Arena, Speedo USA, TYR, USA Swimming, Colle+McVoy, Counsilman-Hunsaker, National Swimming Pool Foundation, <em>Swimming World Magazine<\/em>, TeamUnify and USA Swimming Foundation. The \u201cFunnest Sport\u201d campaign will also address common misconceptions about the sport, encouraging more parents to consider swimming as a youth sport option for their children.<\/p>\n<p>\u201cFinding Nemo\u201d won the 2003 Academy Award\u00ae for Best Animated Feature; the film was nominated for three additional Oscars\u00ae (Best Writing, Original Screenplay; Best Music, Original Score; Best Sound Editing). It was also nominated for a Golden Globe\u00ae Award for Best Motion Picture\u2013Comedy or Musical. In 2008, the American Film Institute named Finding Nemo among the top 10 greatest animated films ever made. At the time of its release, Finding Nemo was the highest grossing G-rated movie of all time. The film has more than 16 million Likes on Facebook, and <a href=\"https:\/\/www.facebook.com\/FindingNemoDory\/?fref=ts\">Dory<\/a> \u2013 with more than 25 million \u2013 is the most Liked individual character from a Disney or Disney\/Pixar film.<\/p>\n<p><strong>About USA Swimming<\/strong><\/p>\n<p>As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member\u00a0service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success.\u00a0For more information, visit\u00a0<a href=\"http:\/\/www.usaswimming.org\/\">www.usaswimming.org<\/a>.<\/p>\n<p><strong>About \u201cFinding Dory\u201d<\/strong><\/p>\n<p>Disney\u2022Pixar&#8217;s \u201cFinding Dory\u201d welcomes back to the big screen everyone\u2019s favorite forgetful blue tang Dory (voice of Ellen DeGeneres), who\u2019s living happily in the reef with Marlin (voice of Albert Brooks) and Nemo (voice of Hayden Rolence). When Dory suddenly remembers that she has a family out there who may be looking for her, the trio takes off on a life-changing adventure across the ocean to California\u2019s prestigious Marine Life Institute, a\u00a0rehabilitation center and aquarium. In an effort to find her mom (voice of Diane Keaton) and dad (voice of Eugene Levy), Dory enlists the help of three of the MLI\u2019s most intriguing residents: Hank (voice of Ed O\u2019Neill), a cantankerous octopus who frequently gives employees the slip; Bailey (voice of Ty Burrell), a beluga whale who is convinced his biological sonar skills are on the fritz; and Destiny (voice of Kaitlin Olson), a nearsighted whale shark. Deftly navigating the complex inner workings of the MLI, Dory and her friends discover the magic within their flaws, friendships and family. Directed by Andrew Stanton (\u201cFinding Nemo,\u201d \u201cWALL\u2022E\u201d), co-directed by Angus MacLane (\u201cToy Story OF TERROR!\u201d), and produced by Lindsey Collins (co-producer \u201cWALL\u2022E\u201d), Disney\u2022Pixar&#8217;s\u00a0 \u201cFinding Dory\u201d swims into theater<span data-term=\"goog_1185049188\">s June 17, 20<\/span>16. For more information, like us on Facebook,\u00a0<a href=\"https:\/\/www.facebook.com\/PixarFindingDory\">https:\/\/www.facebook.com\/PixarFindingDory<\/a>, and follow us on Twitter,\u00a0<a href=\"https:\/\/twitter.com\/findingdory\">https:\/\/twitter.com\/findingdory<\/a>\u00a0and Instagram,\u00a0<a href=\"https:\/\/instagram.com\/DisneyPixar\">https:\/\/instagram.com\/DisneyPixar<\/a>.<\/p>\n<p><strong>About SwimToday<\/strong><\/p>\n<p>SwimToday is a first-of-its-kind marketing collaboration within the swimming industry. It is a joint, industry effort created to promote and grow participation in the sport of swimming. The campaign is led by USA Swimming, Arena USA, Speedo USA and TYR Sport, with additional support from the following aquatic organizations: National Swimming Pool Foundation, Swimming World magazine, TeamUnify, Counsilman-Hunsaker and USA Swimming Foundation. Creative support is provided by Colle+McVoy, a Minneapolis-based advertising agency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COLORADO SPRINGS, Colo. \u2013 Combining the timing of the theatrical release of \u201cFinding Dory\u201d with the biggest swimming summer in four years, USA Swimming is joining forces with Disney and<\/p>\n","protected":false},"author":56,"featured_media":203336,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[15],"tags":[57698,57697,57699,42083,2690],"class_list":["post-203334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-disney","tag-finding-dory","tag-pixar","tag-swimtoday","tag-usa-swimming"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>USA Swimming Teams Up With Disney-Pixar&#039;s &quot;Finding Dory&quot; 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