{"id":191899,"date":"2016-03-23T10:18:38","date_gmt":"2016-03-23T17:18:38","guid":{"rendered":"https:\/\/www.swimmingworldmagazine.com\/news\/?p=191899"},"modified":"2016-03-23T10:18:38","modified_gmt":"2016-03-23T17:18:38","slug":"finis-launches-the-edge-a-speed-fin-engineered-to-do-it-all","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/finis-launches-the-edge-a-speed-fin-engineered-to-do-it-all\/","title":{"rendered":"FINIS Launches The Edge, A Speed Fin Engineered To Do It All"},"content":{"rendered":"<p><a href=\"http:\/\/www.finisinc.com\/\" target=\"_blank\">FINIS, Inc<\/a>., a world leader in technical swimming development, is proud to announce the release of the <strong>Edge<\/strong> fins, a comfortable high-velocity swim fin.<\/p>\n<p>To begin the design process for the Edge fin, CEO and Cofounder <strong>John Mix<\/strong> partnered with industrial designer <strong>David Beittel<\/strong> and long-time friend of FINIS, <strong>Dr. Marty Hull<\/strong>.\u00a0 Dr. Hull is widely known in the sport of swimming for his development of Smart Fin\u2122 Technology, which is used in some of the world\u2019s best training fins.<\/p>\n<p>The team set out to make the world&#8217;s fastest and most comfortable swim fin that promotes a correct kick technique. With over 15 months of designing, prototyping, testing and more designing, FINIS now has a fin that is engineered to do it all.\u00a0 The Edge fins are the first 100% silicone speed fins to market that utilize Smart Fin\u2122 Technology.<\/p>\n<p style=\"text-align: center;\">\u00a0<span style=\"color: #339966;\"><em><span style=\"font-family: 'Helvetica',sans-serif;\">\u201cWe worked hard to design a fin that is fast and promotes the swimmer\u2019s natural kick cycle, without compromising on comfort. Swimming with them feels like a natural extension of my own foot.\u201d<\/span><\/em><\/span> \u2014<strong><span style=\"font-family: 'Helvetica',sans-serif;\">David Beittel, Senior Designer, FINIS, Inc.<\/span><\/strong><\/p>\n<p>\u00a0Using high-performance vents, the Edge fin eliminates drag and increases propulsion by redirecting water flow, allowing swimmers to maximize their top speed.<\/p>\n<p style=\"text-align: center;\">\u00a0<span style=\"color: #339966;\"><em><span style=\"font-family: 'Helvetica',sans-serif;\">&#8220;The complete package, fast and comfortable. The\u00a0Edge\u00a0fins work both the up-kick and down-kick, helping develop an equal and strong kick initiated from the core.\u201d<\/span><\/em><\/span> \u2014<strong><span style=\"font-family: 'Helvetica',sans-serif;\">Tom Laxton, British Champion 100m butterfly<\/span><\/strong><\/p>\n<p>\u00a0The proprietary blade angle, in conjunction with the open heel and toe design, provides optimum comfort without compromising on performance. Ergonomic contours on the Edge maintain a constant connection with the top of the foot for a secure fit.<\/p>\n<p style=\"text-align: center;\">\u00a0<span style=\"color: #339966;\"><em><span style=\"font-family: 'Helvetica',sans-serif;\">\u201cWhen we set out to design the Edge fins, we wanted to create the most comfortable and fastest fins on the market.\u00a0 We took our time making these fins because we knew that to have the highest quality, we were going to have to go the extra mile.\u00a0 Our team did extensive research and development and came up with a fin that is truly amazing.\u201d<\/span><\/em><\/span> \u2014<strong><span style=\"font-family: 'Helvetica',sans-serif;\">John Mix, Cofounder and CEO, FINIS, Inc.<\/span><\/strong><\/p>\n<p style=\"text-align: left;\" align=\"center\">\u00a0<a href=\"http:\/\/finisinc.cmail20.com\/t\/r-l-etreik-drfkjhdhh-o\/\" target=\"_blank\">CLICK HERE<\/a> to watch the video<\/p>\n<p>To pick up your own Edge fins, contact your <a href=\"http:\/\/finisinc.cmail20.com\/t\/r-l-etreik-drfkjhdhh-b\/\" target=\"_blank\">local dealer<\/a> or visit <a href=\"http:\/\/finisinc.cmail20.com\/t\/r-l-etreik-drfkjhdhh-n\/\" target=\"_blank\">FINISinc.com<\/a><\/p>\n<p><strong><u><span style=\"font-family: 'Helvetica',sans-serif;\"><a href=\"http:\/\/finisinc.cmail20.com\/t\/r-l-etreik-drfkjhdhh-p\/\" target=\"_blank\">About FINIS, Inc.<\/a><\/span><\/u><\/strong><\/p>\n<p>John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through technical innovation, high quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.<\/p>\n<p><em>The above press release was submitted to Swimming World by our partner <strong><a href=\"http:\/\/www.finisinc.com\/\" target=\"_blank\">FINIS Inc<\/a><\/strong>. \u00a0For press releases and advertising\u00a0inquiries\u00a0please contact\u00a0<\/em><a href=\"mailto:advertising@swimmingworld.com\" target=\"_blank\"><em>advertising@swimmingworld.com<\/em><\/a><em>.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FINIS, Inc., a world leader in technical swimming development, is proud to announce the release of the Edge fins, a comfortable high-velocity swim fin. To begin the design process for<\/p>\n","protected":false},"author":31,"featured_media":191901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,15],"tags":[],"class_list":["post-191899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-industry"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>FINIS Launches The Edge, A Speed Fin Engineered To Do It All - Swimming World<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.swimmingworldmagazine.com\/news\/finis-launches-the-edge-a-speed-fin-engineered-to-do-it-all\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"FINIS Launches The Edge, A Speed Fin Engineered To Do It All\" \/>\r\n<meta property=\"og:description\" content=\"FINIS, Inc., a world leader in technical swimming development, is proud to announce the release of the Edge fins, a comfortable high-velocity swim fin. 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