{"id":163241,"date":"2015-12-09T11:51:07","date_gmt":"2015-12-09T18:51:07","guid":{"rendered":"http:\/\/www.swimmingworldmagazine.com\/news\/?p=163241"},"modified":"2015-12-09T11:51:07","modified_gmt":"2015-12-09T18:51:07","slug":"swimoutlet-com-launches-snapchat-adding-to-its-social-media-presence","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/swimoutlet-com-launches-snapchat-adding-to-its-social-media-presence\/","title":{"rendered":"SwimOutlet.com Launches Snapchat, Adding to Its Social Media Presence"},"content":{"rendered":"<p>Joining a trend growing quickly among sports leagues and teams but less prevalent among retailers, <a href=\"http:\/\/www.swimoutlet.com\/snapchat\" target=\"_blank\">SwimOutlet.com<\/a> has officially launched on Snapchat in time for the exciting 2016 Olympic year under the username \u201cSwimOutlet.\u201d <a href=\"http:\/\/www.swimoutlet.com\/snapchat\" target=\"_blank\">SwimOutlet\u2019s Snapchat will feature athletes<\/a>, performance and lifestyle swim products, contests, updates from SwimOutlet.com headquarters and event coverage throughout the coming year.<\/p>\n<p>\u201c<em>This is a great opportunity to bring our large, swim-crazed audience even closer to the swim action and the great aquatics athletes and personalities in the U.S. over the next year,\u201d<\/em> says <strong>Alexander Sienkiewicz<\/strong>, CMO at SwimOutlet.com. <em>\u201cMillennials are such an important and engaging customer-base for us and this represents one of the best channels to communicate regularly with this audience.\u201d<\/em><\/p>\n<div id=\"attachment_163243\" style=\"width: 419px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/12\/SO_SC_small.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-163243\" data-attachment-id=\"163243\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/swimoutlet-com-launches-snapchat-adding-to-its-social-media-presence\/so_sc_small\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/12\/SO_SC_small.jpg\" data-orig-size=\"409,398\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SO_SC_small\" data-image-description=\"&lt;p&gt;SO_SC_small&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Photo Courtesy: Swimoutlet.com&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/12\/SO_SC_small.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/12\/SO_SC_small.jpg\" class=\"size-full wp-image-163243\" src=\"http:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/12\/SO_SC_small.jpg\" alt=\"SO_SC_small\" width=\"409\" height=\"398\" srcset=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/12\/SO_SC_small.jpg 409w, https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/12\/SO_SC_small-200x195.jpg 200w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><\/a><p id=\"caption-attachment-163243\" class=\"wp-caption-text\">Photo Courtesy: Swimoutlet.com<\/p><\/div>\n<p>SwimOutlet.com\u2019s Snapchat had an informal launch in late November when it featured gold medalist <strong>Tyler Clary<\/strong> marching in his local Thanksgiving Day parade, and also featured snaps of top gift ideas from SwimOutlet.com buyers during the peak holiday shopping days on Black Friday and Cyber Monday. Other athletes scheduled to take over <a href=\"http:\/\/www.swimoutlet.com\/snapchat\" target=\"_blank\">SwimOutlet.com\u2019s Snapchat<\/a> over the next year include <strong>Clary<\/strong>, <strong>Matt Grevers<\/strong>,<strong> Connor Jaeger<\/strong>, <strong>Cammile Adams<\/strong>, <strong>Haley Anderson<\/strong>, <strong>Arianna Vanderpool-Wallace<\/strong> and water polo star <strong>Tony Azevedo<\/strong>.<\/p>\n<p>SwimOutlet\u2019s Snapchat will also go behind the scenes at photo shoots and events, such as next April\u2019s unique Fitter &amp; Faster Swim Tour Clinic held in Omaha, Nebraska specifically geared for Olympic Trials qualifiers.<\/p>\n<p>\u201c<em>We will weave athlete stories and experiences with product information and event coverage to make for a Snapchat experience that will be completely unique within swimming,<\/em>\u201d adds Sienkiewicz. <em>\u201cIt\u2019s just another way along with our videos, blogs and website that SwimOutlet.com is working to bring our fans and customers more swim content.\u201d<\/em><\/p>\n<p>SwimOutlet.com\u2019s Snapchat is launching with a $500 Gift Card giveaway for one lucky winner. To enter, simply follow SwimOutlet on Snapchat and send a swim-related photo to SwimOutlet\u2019s Snapchat account. For more information and rules visit: <a href=\"http:\/\/www.swimoutlet.com\/d\/snapchat\/contest.pdf\" target=\"_blank\">www.swimoutlet.com\/d\/snapchat\/contest.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joining a trend growing quickly among sports leagues and teams but less prevalent among retailers, SwimOutlet.com has officially launched on Snapchat in time for the exciting 2016 Olympic year under<\/p>\n","protected":false},"author":31,"featured_media":163263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[15],"tags":[],"class_list":["post-163241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>SwimOutlet.com Launches on 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She is a USMS Member and serves as Age Group Chair for Arizona Swimming.","sameAs":["http:\/\/www.SwimmingWorld.com"],"url":"https:\/\/www.swimmingworldmagazine.com\/news\/author\/maureenr\/"}]}},"cc_featured_image_caption":{"caption_text":"","source_text":"","source_url":""},"jetpack_featured_media_url":"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/12\/snapchat.jpg","jetpack_shortlink":"https:\/\/wp.me\/p56Jja-GsV","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts\/163241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/comments?post=163241"}],"version-history":[{"count":0,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/posts\/163241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/media\/163263"}],"wp:attachment":[{"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/media?parent=163241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/categories?post=163241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.swimmingworldmagazine.com\/news\/wp-json\/wp\/v2\/tags?post=163241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}