﻿{"id":151765,"date":"2015-08-24T11:17:31","date_gmt":"2015-08-24T18:17:31","guid":{"rendered":"http:\/\/www.swimmingworldmagazine.com\/news\/?p=151765"},"modified":"2015-08-24T11:30:43","modified_gmt":"2015-08-24T18:30:43","slug":"rovio-partners-with-swimoutlet-com-for-angry-birds-line-of-aquatics-products","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/rovio-partners-with-swimoutlet-com-for-angry-birds-line-of-aquatics-products\/","title":{"rendered":"Rovio Partners With SwimOutlet.Com For Angry Birds Line Of  Aquatics Products"},"content":{"rendered":"<p><a href=\"http:\/\/swimoutlet.com\/\"><strong>SwimOutlet.com<\/strong><\/a>, the web\u2019s most popular swim shop, and <strong>Rovio<\/strong>, creators of <strong>Angry Birds<\/strong>\u2122 have agreed to a licensing partnership that will see SwimOutlet.com create a range of swimming and aquatics products for both boys and girls starting in Fall 2015. The products will highlight Rovio\u2019s Angry Birds\u2122 line for boys and will emphasize the Angry Birds\u2122 Stella characters for girls.<\/p>\n<p>The range will feature clothing items like rash guards, swimsuits, jammers, board shorts and tankinis, as well as pool and beach accessories such as kick boards, goggles, inflatables, floaties, towels, and flip-flops.<\/p>\n<p>\u201cThese will be high-quality items and fun designs that will cover all recreation and competition swimmers from 4 to 16 years old,\u201d says Winnie So, VP of Sourcing &amp; Product Development at SwimOutlet.com. \u201cThey will be products designed and produced by SwimOutlet.com exclusively for SwimOutlet.com, continuing to make us the place to shop online for your whole families\u2019 aquatics needs.\u201d<\/p>\n<p>Angry Birds\u2122 are featured on many goods ranging from clothing to electronics, but never before have they appeared on pool and beachwear.<\/p>\n<p>\u201cWe are excited to make a splash in a fun new product category for us,\u201d says Randi Spieker, Rovio\u2019s VP Consumer Products and Retail, North America. \u201cAs the largest online retailer of aquatics in the United States and well known for high-quality swimwear, SwimOutlet.com is a great fit for Rovio and our mission to entertain and delight.\u201d<\/p>\n<p>Products are expected to go on sale this October at SwimOutlet.com (<a href=\"http:\/\/www.swimoutlet.com\/angry-birds\/\"><strong>www.swimoutlet.com\/angry-birds\/<\/strong><\/a>) and will range in prices from $4.95 for arm floats to $26.95 for rash guards and girls\u2019 swimsuits. The line will also feature a full promotional campaign from SwimOutlet.com across its channels including social media, email marketing, online advertising and more.<\/p>\n<p>The line of Angry Bird aquatics products will be available at SwimOutlet.com at <a href=\"http:\/\/www.swimoutlet.com\/angry-birds\/\">www.swimoutlet.com\/angry-birds\/<\/a><\/p>\n<p><strong>About Rovio<\/strong><br \/>\nRovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds\u2122, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time, it\u2019s a renowned entertainment brand that\u2019s branched out into animations, books, licensing and more. The Angry Birds Movie is slated for release in\u00a02016.\u00a0<a href=\"http:\/\/www.rovio.com\/\">www.rovio.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SwimOutlet.com, the web\u2019s most popular swim shop, and Rovio, creators of Angry Birds\u2122 have agreed to a licensing partnership that will see SwimOutlet.com create a range of swimming and 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