{"id":141921,"date":"2015-07-10T09:00:53","date_gmt":"2015-07-10T16:00:53","guid":{"rendered":"http:\/\/www.swimmingworldmagazine.com\/news\/?p=141921"},"modified":"2015-07-09T22:19:44","modified_gmt":"2015-07-10T05:19:44","slug":"how-the-internet-is-shaping-swim-culture","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/how-the-internet-is-shaping-swim-culture\/","title":{"rendered":"How the Internet is Shaping Swim Culture"},"content":{"rendered":"

By Kaylie Noll, Swimming World College Intern<\/em><\/p>\n

If you are currently reading this article, you are the prime example of our Internet-driven era. Most likely, you are on your phone, computer, or other personal device. The way we read both informative and entertainment articles has changed drastically just\u00a0within the last four\u00a0years, thanks to the ever-developing age\u00a0of the Internet.\u00a0The culture of the sport of swimming has also changed, ushered in by a technologically inclined generation.<\/p>\n

There are various components of the Internet as a whole. Within social media, an important part\u00a0of the Internet, a shared bond is created that connects each and every person\u00a0as an\u00a0audience. For the swimming community, aquatic-related businesses bring together\u00a0an even larger swimming audience, as they\u00a0entertain, share media, and market themselves toward their followers. Today, some of the biggest names in the media business of our beloved sport sit down to discuss the benefits of swimming in media.<\/p>\n

From Tweeting to Entrepreneurship<\/b><\/h2>\n
\"Apr<\/a>

Photo Courtesy: Arizona Republic-USA TODAY Sport<\/p><\/div>\n

Zach Kent<\/strong> is the owner of the Twitter handle @iSwimWithIssues, which currently caters to 104,100 followers. This number has grown over the course of three years after Kent decided to create the social media account out of boredom on the way home from a championship meet. He has other platforms such as Instagram, Facebook and a website<\/a>\u00a0that features swim apparel, all of which target club and high school-aged swimmers.<\/p>\n

\u201cSocial media allows swimmers to come together and appreciate common ideas,” Kent said. “Much of these ideas, tweets, posts or thoughts are such that they\u2019ll resonate through the entire swim community. This allows for swimmers to share and laugh about and appreciate the sport of swimming.\u201d<\/p>\n

Essentially, that is what Kent is doing, hand-in-hand with the Internet: creating a tighter-knit family.<\/p>\n

This makes it easy to bring what swimmers want, as an audience, to the table.<\/p>\n

\u201cSwimming is a world of its own,” Kent said. “If you\u2019re a swimmer yourself, you\u2019ll fit in perfectly fine and know exactly how to relate to other swimmers.\u201d<\/p>\n

Being a swimmer himself, it makes it easier to market to his followers.<\/p>\n

\u201cI know firsthand that swimmers like to show off that they swim. So, I\u00a0thought, why shouldn\u2019t our apparel do just that?\u201d From there, the success of iSwimWithIssues reached new heights, and continues to do so.<\/p>\n

Then there is Michael Plantamura<\/strong>,\u00a0a rising college freshman and the owner of a network of 350,000 followers combined from Facebook, Instagram, and Snapchat, all of which branched out from the Twitter handle @Swimmin101. Additionally, he is a co-owner of the subscription box Swimfluence<\/a>, which has been recently featured on USA Swimming.<\/p>\n

Plantamura agrees with the fact that the many forms of social media are a positive factor for the swimming culture.<\/p>\n

\u201cPeople get on and see how amazing the sport of swimming is and see the bond that all swimmers share, and how it has a community unlike any other sport. Through social media we are able to strengthen that bond between swimmers and help people connect.\u201d<\/p>\n

Plantamura also seized the opportunity to market the sport to its beloved athletes. His Internet-based network sells many different kinds of swimming-related merchandise. Likewise, the Swimfluence idea was born out of a desire to improve a swimmer\u2019s life in and out of the pool with special surprise items.<\/p>\n

Yet despite his accomplishments, Plantamura humbly admits that he never imagined his Twitter account would come as far as it has over the past two years.<\/p>\n

\u201cI was just another swimmer that wanted to share all of the funny thoughts that had gone through my head during practice. And it just happened that a lot of other people liked what I was tweeting.\u201d<\/p>\n

Simply put, the best kind of person to relate to when you’re a swimmer is another swimmer.<\/p>\n

\"NCSA<\/a>

Photo Courtesy: SwimmingWorld.TV<\/p><\/div>\n

Keeping the Sport\u00a0Connected Throughout Generations<\/h2>\n

Swimming news outlets are also using the Internet to unite\u00a0athletes around the world. Annie Grevers<\/strong> speaks as assistant managing editor for the Swimming World Magazine<\/em>, which\u00a0offers consistent up-to-date news for \u201cswim nerds of all ages and occupations,\u201d encompassing competitive swimmers, parents, coaches, and retirees. Currently, she writes\u00a0three to five stories for Swimming World Magazine<\/em> per month, as well as overseeing interns who write stories for the magazine’s online platforms.<\/p>\n

It is easy to see how much the Internet has changed over the past decade. Although in her 20s, Grevers gushes with enthusiasm about how different relating to swimming is today as compared to her childhood.<\/p>\n

\u201cI imagine hearing from my childhood swimming idols via Twitter or even getting to follow them on Instagram, and think, how cool. Social media is able to humanize those we may not see in a real way; get to know the tremendous personalities which accompany the tremendous talents in this sport.\u201d<\/p>\n

Today, being able to connect with Olympians and other big-time swimmers truly is a huge gift\u00a0for those that love the sport.<\/p>\n

She too has ideas why the swimming community comes to Swimming World Magazine<\/em>. Not only has the credible news source been around for a long time, it is reliable for\u00a0live results, coverage, and streaming.<\/p>\n

Grevers points out that swimmers look for inspiration to get better, and “can find it in a number of feature stories written by our seasoned contributors– online and in print.” The magazine\u00a0also pulls coaches and students in, so they “can widen the scope of their swimming knowledge by learning how the best train, mentally and physically.”<\/p>\n

By appealing to the ever-present needs of the diverse swimming community, Swimming World evolves, adapts, and changes along with the culture it is so deeply immersed in.<\/p>\n

You’ve heard it from the biggest names behind business\u00a0in the swimming world: the Internet is shaping our sport’s culture on a day-to-day basis. Now it is quick and easy to\u00a0see live results on a phone application, order\u00a0your swim gear online, or\u00a0share\u00a0an interesting tweet or\u00a0news article. Helped along by these innovators, the Internet\u00a0is truly\u00a0growing a strong, connected swimming community.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Kaylie Noll, Swimming World College Intern If you are currently reading this article, you are the prime example of our Internet-driven era. Most likely, you are on your phone,<\/p>\n","protected":false},"author":89,"featured_media":141960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[17],"tags":[36176,51583,52550,27230,54417,52551],"class_list":["post-141921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commentary","tag-annie-grevers","tag-kaylie-noll","tag-michael-plantamura","tag-social-media","tag-swimming-world-magazine","tag-zach-kent"],"jetpack_publicize_connections":[],"yoast_head":"\r\nHow the 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